Free Bets & Betting Offers (July 2026)

New Free Bets & Latest Betting Offers

Online bookmakers are regularly launching new free bets and fresh betting offers to attract new customers, promote the latest sporting events and stay competitive in what's already a very crowded market. Whether it's a welcome offer for new customers, a promotion for a big upcoming event or a limited-time free bet for the next major tournament, brand new deals are constantly being introduced.

Our team checks all the latest promotions every day to make sure that the offers we promote on this page are 100% accurate, available — and up to date. We review all the terms and conditions carefully so you know exactly what's required of you before you claim an offer.

You'll often find all the best new free bets for all the biggest sporting events — the Premier League, Champions League, Cheltenham Festival, Grand National, Wimbledon and the World Cup, as bookies go head to head to offer the best promotions to attract you to their site. As new offers become available and the older promotions expire, we make sure our comparison table is constantly updated so you'll find all the best new free bets as and when needed.

Work Out What a Free Bet Is Really Worth

Unfortunately, sometimes the advertised value of the free bet can be misleading. While a bookmaker may offer new UK customers £30 in free bets when you bet £10, it's not cash in your pocket. Not even close. The amount you can actually expect to get from that offer depends on the odds you choose and how you actually use the free bet. That's where our Free Bet Value Calculator comes in — it helps you work out what a free bet is actually worth, so you can compare the different offers more effectively. Using it takes about a minute:

1. Enter the amount of the free bet — the value of the offer as advertised, such as £20, £30 or even £50 in free bets.
2. Enter the odds you'll bet at — decimal (4.0) or fractional (3/1). If you haven't decided yet, around 4.0–6.0 is a realistic range for most stake-not-returned free bets.
3. Add the qualifying stake and wagering requirement — the real-money bet needed to unlock the offer, and how many times any winnings must be wagered (1× for most UK free bets).
4. Read off the real value — the calculator shows the estimated cash value and the percentage of the advertised amount you can realistically expect to keep.

Top UK Bookies With Free Bet Offers

The best free bet isn't always the one with the biggest headline value. Some are easier to claim, others make it easier to win — and others are just bigger. Here are three that are worth checking out:

1. 10Bet

With a 100% Welcome Bonus up to £50, 10Bet is a great choice if you're looking for a straightforward sign-up offer. It offers live streaming, in-play betting, fast withdrawals, Cash Out and plenty of competitive promotions.

2. bet365

The bet365 Bet £10 Get £30 in Bet Credits welcome offer is just the gateway to an excellent all-round sportsbook. With live streaming, Free Bet Builders, in-play betting and Cash Out, it's great for football, horse racing and all sorts of other sports.

3. Betano

Betano has a great Bet £10 Get 3x Boost Tokens + 2x £10 Free Bets promotion. Combined with a superb mobile app, live streaming, Bet Builder and Cash Out, it's an excellent choice if you want a modern, slick sportsbook.

How to Claim a Free Bet

Claiming a free bet is generally very straightforward. Although some bookies have their own specific terms, here are the steps you'll generally have to follow:

1. Pick an offer from the table above — compare the offers, look through the terms carefully and make your choice.
2. Register a new account with the bookmaker — click the Claim link through to your chosen bookmaker and follow the instructions to create a new account. You'll need to enter your personal details and verify your identity. The offer will only be available to new customers.
3. Make the qualifying deposit or bet — make the required minimum deposit and place a qualifying sports bet, checking you've met the minimum stake and odds with your chosen wager.
4. Receive your free bet — once you've met the qualifying criteria, the free bet is added to your account automatically, usually within a couple of hours of the qualifying bet settling.
5. Place your free bet on your chosen market — use it on any eligible sporting event or betting market before it expires.

What Is a Free Bet & How Do They Work?

At MaxFreeBets, we consider a free bet to be a promotional incentive that bookmakers offer to encourage potential customers to open a new account — or an existing-customer promotion given either to reward loyalty or to promote an upcoming fixture or tournament.

Most welcome offers can be claimed through either the bookmaker's website or betting app and will be awarded once you've met the qualifying requirements. In most cases, this means you'll need to place a qualifying bet before you receive the free bet, while others give you the free bet as soon as you've made your first deposit. It could look as follows: Bet £10 Get £30 — you'd need to make a qualifying bet of £10, and you'd get £30 in free bets.

Before you claim any promotion, you need to know how they work — which means reading the terms and conditions carefully. Here are some to look out for:

• Expiry dates: free bets are only available for a limited time, so make sure you use them before they expire.
• Qualifying deposits and bets: you'll usually be asked to make a minimum deposit and place a qualifying bet before the free bet is credited. Payment-method exclusions sometimes apply too, so you may not be able to claim when depositing with PayPal, Skrill, Apple Pay and similar.
• How to claim: for some offers you just place your first bet; for others you'll need to complete certain betting criteria.
• Minimum stake and odds: your qualifying bet usually has to meet a minimum stake and minimum odds.
• One offer per customer: welcome offers are generally only available once per customer.
• Withdrawals: you won't be able to withdraw free bets as cash — but if your free bet wins, you can withdraw the winnings, subject to the T&Cs.

Every bookmaker and promotion is different, so it's always worth taking the time to read the full terms and conditions before claiming any offer.

Types of Free Bets

There are a variety of types of free bets, designed to appeal to different types of bettors, and it's important to understand which is which so you can claim the offer that suits your betting style.

Matched Deposit Free Bets

The most common type. You register a new account, make a qualifying deposit and place a qualifying bet, and your free bet is then credited. For example, Bet £10 Get £10 — and you'll also find bet £10 get £30, bet £10 get £40 and even bet £10 get £50 offers. Check the terms for minimum odds, eligible markets and expiry dates, as they vary between bookmakers.

No-Deposit Free Bets

No-deposit free bets let you place a bet without making an initial deposit. They're a lot less common than matched deposit offers and are generally only found as new-customer offers. They can be a great way to test a bookmaker without risking your own money, but they usually come with lower values, stricter criteria and shorter expiry periods.

Moneyback Specials

Sometimes called "risk-free bets", money-back specials refund your stake if a certain outcome occurs — for example, if your horse comes second or your team loses to an extra-time goal. They're common during major events like the Cheltenham Festival and big football tournaments. Refunds can come as cash or as a free bet, so check the T&Cs.

Enhanced Odds Offers

Enhanced odds boost the price on certain events so you can win more from the same stake — usually on major football fixtures, horse racing, tennis and darts. They're typically available for a limited time with maximum stake limits (like £1 or £5), but they can offer excellent value.

Loyalty Offers

A lot of bookmakers also reward existing customers with ongoing free bets via free bet clubs, personal promotions and campaigns tied to major sporting events — perfect if you regularly bet with the same bookmaker.

Best Free Bets By Sport

Free bet promotions usually coincide with the biggest sporting events, so bettors always have plenty of opportunities to boost their betting value. Although it's football and horse racing that are most often the focus of bookmakers' offers, sports such as tennis, golf, cricket, darts and Formula 1 also see regular promotions when major tournaments get underway.

Football Free Bets

Football is, undeniably, the UK's biggest betting market, which is why bookmakers run promotions throughout both the domestic and international seasons. There are always welcome offers available, while existing customers can usually benefit from football free bets such as Bet Builder offers, acca insurance, enhanced odds and price boosts tied to the Premier League, Champions League, FA Cup and World Cup.

Horse Racing Free Bets

Horse racing is also a big focus for bookmaker promotions, particularly during the biggest meetings — such as the Cheltenham Festival, Grand National and Royal Ascot. Among the horse racing free bets you'll often find extra places, Best Odds Guaranteed (BOG), money-back specials and enhanced odds.

Tennis, Golf and Other Sports

Other sports attract a wide range of betting offers throughout the year too. The tennis Grand Slams, golf's major championships, The Ashes, the PDC World Darts Championship and the Formula 1 season always come with decent free bets and offers.

No matter which sport you prefer, make sure you compare all the latest promotions before you make that first bet. A lot of bookmakers time their best offers to coincide with major sporting events, so checking all the available free bets can help you get even more value from your betting experience.

Free Bets vs Bonus Bets vs Matched Betting

Although a lot of people use the terms "free bets", "bonus bets" and "matched betting" interchangeably, they're not actually the same thing, and it's important you understand the differences so you can choose the right promotion for you.

Free bets are some of the most popular bookmaker promotions and are usually offered as a welcome offer or as existing-customer promotions. "Bonus bets" is a much broader term that can refer to free bets, bonus funds or various other promotional rewards depending on the wording. Matched betting is completely different because it's a strategy rather than a promotion — it uses a bookmaker's offer alongside a betting exchange.

How We Rank Offers

Our main goal is to help you find the best free bets out there — not just those that look the biggest. Every offer featured on this page has been independently reviewed by our team using strict criteria. We consider a range of factors, including:

• The overall value of the promotion
• Qualifying deposit and betting requirements
• Minimum odds
• Expiry period
• Transparency and clarity of the terms and conditions

We also consider the reputation of the bookmaker, the overall user experience and the availability of ongoing promotions for both new and existing customers. Because bookmakers change their offers regularly, we constantly review the page to remove any that have expired and add good new offers as soon as they're available. While we may earn a commission if you sign up through links on our site, our rankings are always based on the overall quality and value of the offers and not on any commercial relationships — see how we review for the full criteria.

Responsible Gambling

Betting should always be enjoyable and simply viewed as a form of entertainment — not a way to make money. Before you claim a free bet or submit your bet slip, it's important to set yourself a budget, stick to it and only ever bet with money you can afford to lose. And while free bets can definitely add value to your betting experience, they all come with terms and conditions, and winning is never guaranteed.

If you feel your gambling is becoming difficult to control, support is always available. Licensed UK bookmakers provide responsible gambling tools including deposit limits, time-outs and self-exclusion — our safer gambling tools can help you work out sensible limits — and organisations such as BeGambleAware, GamCare and GAMSTOP offer free, confidential support. This page is intended only for adults aged 18 and over. Please bet responsibly.