See the best UK betting sites in order of review ratings so that you can find the best betting sites and check out these top bookies. You will only find licensed, regulated, and trusted UK sports betting sites on this list. You can find plenty of free bets, and we review every betting site individually, and this page is updated daily with new bookmakers so be sure to check it out.
To find out how each site is reviewed and rated, we recommend scrolling down below our bookie’s list.
Once you find something that you like, click on the highlighted bookmaker button within the list to know more about the bookie and our experts’ opinions. Click the Claim Offer button or the Visit Site to sign up for a new account.
Based on our research listed below are the best betting websites for UK players. Our recommended online betting sites come with great sign up bonuses.
Bet365 is one of the biggest names in the industry and is very popular in the UK. This is a betting site that not only offers a very nice welcome bonus, but the appeal goes beyond that. Bet365 is known for offering some of the most innovative features out there, such as Bet Builder, Edit Bet and more. Moreover, it provides a live streaming service for all the biggest and best sporting events. Bet365 offers an unparalleled experience on both desktop and mobile and is very much worthy of the reputation it has earned.
888sport is probably one of the biggest names in sports betting as well as being part of the incredible 888 group that has a great reputation in all online gaming fields. It offers over 10,000 live events every month for over 40 different sports. It also offers customers impressive features such as Bet Builder and Market Maker. Furthermore, you can enjoy markets and options such as Asian Handicaps and plenty of outright bets. This is a betting site that has made its name for a very good reason. It is not only great if you want to bet on sports, but also if you want to have a go in the casino or a poker room.
MansionBet may be considerably newer in the sports betting industry, having been around since just 2018, but it is a part of the well-respected Mansion Group – that has copious amounts of experience in online betting. It offers fantastic customer service, hundreds of markets, especially in football and US sports and a very generous new customer offer. This is a great betting site for bonuses. There are always a number of very generous promotions and bonuses on offer.
When you think of the name Betfred, you picture a very well—respected bookmaker. That’s because it has over 50 years of sports betting experience. It offers impressive football payouts as well as a decent number of selections. What’s more, if you like making a bet on the go, then the mobile app is brilliant. One great aspect of the site is that it offers live streaming, which many others don’t. Furthermore, it offers high winning limits and customer support 24 hours a day.
Betfair has been around for many years now and has a huge presence in online betting worldwide. Betfair is known for its massive choice in betting markets for sports and betting exchange where punters can trade all the popular sports. You can enjoy a great range of live events, horse racing, football and many more sports at Betfair!
Ladbrokes are a popular high street bookie that has been around for many years and very much a fan favourite for shop punters. Ladbrokes’ online site offers a great selection of different betting markets plus live streaming functions on particular events. New players who bet £5 at this bookie will get £20 in Free Bets!
Paddy Power is one of the most well-known UK betting sites. Whether betting online or at one of their Irish betting shops, you can be confident of getting a great betting bonus and fantastic betting odds.
Coral has been around the UK betting industry for many years like other popular bookies we have listed on this page. Coral operates betting shops like its partner Ladbrokes but also has a great online betting site for players to use which includes a great range of markets. You can bet on Football, Horse racing, Tennis and many more at the Coral website. If you sign up to Coral today and bet £5 you will receive £20 in Free Bets, a cracking deal!
BetVictor was originally founded way back in 1946, so is definitely an older name on the scene. It was named after the founder, Victor Chandler. In fact, BetVictor was actually one of the first online bookmakers to take its business offshore. They changed their name from VC Bet to BetVictor and the new online betting site was founded. The company offers all of the major sports and services, speedy withdrawals and some of the best odds on top sports. What’s more, if you’re a fan of making a bet on the go, then you’ll be pleased to know that the mobile app is one of the most reliable and best around.
Bwin has been around since 1999 and has a huge number of sports available, with over 50 different sports and events being available worldwide. You can not only bet on outright results, but also on other markets, such as cards and corners. It also offers other features such as Edit my Bet, Partial and Automatic Cashout. Expect to find plenty of payment methods, a great mobile app – and what’s more, lots of very interesting and exciting promotions.
TonyBet is a very ambitious bookmaker coming from the Baltic region. The site offers a whole and complete package, great for any bettor out there. This is a good option for anyone looking for a site with a great number of markets and impressively quick payout times. There are also a number of great promotions including a generous welcome bonus, cashback, special acca weekends and more. Despite being around for quite a while, it has kept under the radar. That doesn’t mean that it’s no good though. You’ll find plenty of deals, promos and features to rival any other betting site out there.
Betbull has been around since 2015 and has taken the mobile betting market by storm. This brand operates very much like a social media platform with profiles to connect with other punters making bets. You can share bets with your friends and everyone else on the platform or follow your favourite tipsters and what they are betting on. We highly recommend trying this out for yourself, plus you can grab our exclusive Bet £20 Get £40 in Free Bets offer!
Mr Play is relatively new to the UK sports market. However, it offers over 10,000 pre-match events every month for over 35 different sports. Furthermore, there are over 140+ extra bets available. Other features include Cash Out betting and Asian Handicaps. Furthermore, it is a quick, light and easy betting site with a great mobile app. Not only is Mr Play a great sportsbook, but it also has a great online casino with plenty on offer. This is great if you want to switch it up a little.
10bet is regarded as the best in the business. The site offers extensive coverage of many sports, including football, basketball, tennis and baseball. What’s more, it’s famous for offering Asian handicaps on practically every football match available. This is a bookmaker that offers profitable promotions and offers and has over 15 years’ experience in the industry and a fabulous live betting platform. 10bet generally prides itself on offering a huge range of football leagues and is the ideal site if you’re an avid fan of making bets on football.
SportNation may well be one of the newer betting sites on the scene, but it’s already making quite the impact. It not only offers an impressive welcome offer but decent payout levels and plenty of ongoing promotions to keep players happy. If they added a live streaming feature and a fully dedicated mobile app, then it would take it to the next level. There are many payment methods available, great customer service and is definitely an all-rounder.
Betiton is new to the bookie scene in the UK, with the site coming live in 2020. This bookmaker has some great odds and features for players to check out. They aren’t well known yet, but we think they will around for some time. You can grab a £10 free bet when you register a new account with them!
Casumo Sports is the newest betting site on the market, only being released in 2021. The casino has been around for a few years now with plenty of success. There are plenty of sports markets to choose from, including the popular Football, Horse Racing and Tennis markets. You can also get profit boosts amongst many other cracking promotions at this site!
Table of Contents
Different betting sites excel at different things. Above are the 10 highest ranked bookmakers as rated by our team of sports betting experts.
They have also looked at what every site do particularly well in certain areas and highlighted their strengths.
So, if you are looking for bonuses and offers, BetFred will always be a solid choice, while the likes of Bet365 have a better live betting platform.
For more top-rated bookies, have a look at these articles and lists:
Undoubtedly, when you step into the world of online sports betting, you want to know that you are joining one of the best sites around. You are trusting your money and well being with the site that you ultimately opt to join.
All online betting sites have to adhere to stringent rules and regulations. Furthermore, you want to know that the site that you choose is one of the best around.
Picking the correct online betting site for you is hugely important as this will affect your overall enjoyment of making bets. You need to make sure you figure out what’s important to you, so you can pick your bookie based on what you care about the most.
That’s where we come into the picture. We got industry experts and sports gurus to look through all the bookmakers in the UK – well known and lesser-known.
As such, we have a very comprehensive list of the best bookmakers currently licensed in the UK industry.
You will find everything from the more classic sites like Bet365 and William Hill to new and upcoming bookies like StarSports and MrPlay.
We have checked all top sites to ensure that they offer the best experience, best bonuses and are safe and secure.
The main criteria we have elected to judge each Betting Site on when going through or reviewing process is the following:
At MaxFreeBets, we want to help all players – new and experienced – to find a betting site that fits their personal needs.
Therefore, we list all of the most reputable UK bookmakers so that players can pick the best site for their specific needs – whether they want sites that work well for football betting, horse racing betting or others.
Also, we only list and compare sites with a UK license for our players’ safety. So, if the bookmaker is listed on our site, you can rest assured they are safe to play with!
Our betting experts have been in the business for years and have tonnes of experience writing a comprehensive betting guide plus expert betting tips.
They know how the UK betting market works inside and out. Thanks to their outstanding betting knowledge, we have been able to create a comprehensive review process.
We take an in-depth look at the products and free bets each bookie offers and assess the overall experience.
But we don’t review at random. Instead, we check out a whole overview of what’s on offer, including the mobile betting app and overall user experience to help you find the best site in the UK.
The best online bookmakers have a wide selection of sports and markets for you to bet on. There’s nothing more frustrating than joining a betting site only to find out that the availability to bet on something is poor.
If you joined a betting site to place football bets but found out the league variety was poor, then you would need to spend your time opening several betting accounts, which is time-consuming.
We save you time, and you can signup with any of our recommended sites, confident that there is a large selection of sports such as Football, Cricket, Horse Racing, and much more with plenty of betting options. Sports and league variety is a major consideration that we factor into our research.
Everyone first gets attracted to a new online betting site due to the exciting new account offers. These could include free bets, money-back free bets, sign-up offers, bet 10 get 30 offers, enhanced odds, or event-specific promotions on offer.
However, once you sign up for some of these bookies, there’s nothing else for you to claim as an existing customer, and we think that’s not enough!
This is why we look further than the welcome offer. We look at what promotions and bonuses are on offer for customers who have already signed up.
Nowadays, top betting sites give us quite a variety of bonuses to choose from. It could be the double delight/hat-trick heaven promotion from Betfred, or top event enhanced odds or the £5 weekly free bet that’s up for grabs from Ladbrokes.
We always advise our readers to opt into all marketing communications from the sites they sign up to. Yes, they may fill up your inbox, but you can set up folders for them, so you don’t clutter your inbox all the time, and then you’ll always be in the know with what’s on offer at all top bookies.
However, remember that it’s important to check the small print when making a bet on sports with your bonus offer. These could say that you need to make a qualifying bet on a certain market where the sportsbook outlines the minimum odds or minimum stake.
There are often wagering requirements that need to be met before players can withdraw their winnings. Many times exclusions apply returns exclude bet credit stake etc.
Often, free bets expire after 7 days. There are also often qualifying deposit minimum odds.
If in doubt, you should be able to contact your betting site’s customer support for assistance. Good sites generally give fair T&Cs and make them clear.
We mentioned above that loyalty pays, and for a bookmaker or operator to truly consider themselves a success, they need loyal customers – which is where a good VIP scheme comes into play.
VIP Schemes work in rewarding loyal customers with points whenever they wager on sports, casino, bingo or poker.
These points can then later be traded in at the sites for prizes, ranging from enhanced odds, free bets, cash rewards to top prizes such as watches, tech, and even holidays. It’s actually possible to be taken out on day trips to big horse racing events such as the Grand National.
Bookies always bring out new ways to place bets, and in-play betting is probably one of the most popular ideas they’ve had.
Back in the early days of internet bets and online gambling, players could only place a bet pre-match – similar to what you’d get in a bookmakers shop. However, there are lots of new features online now.
Thanks to the introduction of in-play betting consoles, you can now place a bet at any time throughout the match. This feature gives you the chance to maximize your profit from a pre-match bet or even reverse your losses.
As everything is live, though, you need to be quick to take advantage of the odds at their current state before they change.
When combining the fast-paced style of live sports betting with placing your bet on mobile, this can be a delightful experience on most betting platforms – if the site’s console is good enough.
In-play wagers usually come with a huge range of special offers and special odds, especially for football, tennis and basketball, and these update often and in real-time.
Everyone runs into trouble at some point in their time on a betting site, and this is when you’ll need to be able to rely on the customer service that’s on offer.
This can hugely affect the entire user experience. It can make it or break it. There is nothing worse than when there’s no one available to answer your questions until the following morning.
This is why most top bookmakers that make it onto our best betting sites and casino sites lists have 24/7 customer support, preferably on live chat. Not only that, but we look at the type of support the sites offer, such as Live Chat, Telephone, E-mail and even post.
We also test out what’s on offer with a few basic questions to the customer support crew at all the sports bookmaker sites to see how quickly they respond.
Banking options are a key feature of any betting site. Never have UK punters had so many deposit & withdrawal options available as of today.
The most commonly used transaction methods are still credit & debits cards like Visa & MasterCard, but eWallets such as PayPal, Neteller and Skrill are quickly growing in popularity. On top of that, you also have newer methods like Revolut and deposit by phone by Boku.
We cover each of these payment methods in our transparent & in-depth reviews, as some bookmakers will have more options than others.
You will also find more info regarding deposit & withdrawal limits, deposit & withdrawal times and which deposit methods will make you eligible for bonuses like free bets & other sign-up offers.
Footnote; As of 14th April 2020, the government made it illegal to bet with credit cards. The ban applies to all online and offline gambling products, not just sports betting. The only exception being non-remote lotteries, including physically buying a National Lottery ticket or scratchcard.
Many online bookmakers have a wide-ranging selection of casino, live casino and slot games available for punters to play. Whilst this isn’t a major consideration, we do factor this into our decision making. The casino games are typically available via a link on the main website.
Many casino games are fun to play, so using the same account to access a wide selection of casino games is a major advantage.
Virtual Sports have come on leaps and bounds, and in some instances, it’s difficult to separate the virtual world from the real world. The technology has evolved so much that it’s now a big consideration when reviewing a sports betting site or deciding whether or not to recommend it.
Some betting sites require you to deposit large amounts into your account before you can place any bets. When we are mentioning any free bet promotions, welcome offers or reviewing a bookmaker. We give you the minimum deposit amounts to sign up with a bookmaker that you are happy with. The minimum deposit for bookmakers is often around £10, which is why you will often see many bet 10 get 30 offers for new punters.
This is what you need to consider before signing up with a new betting site:
There are a few factors to consider when creating an online betting account, but the most concerning is whether the new betting sites and betting deals are trustworthy. This is crucial since we all want peace of mind when placing a bet or retrieving our winnings!
New Betting Sites can be challenging, and navigating through them can be daunting. Luckily, we have teams of experts in place that review those, starting from evaluating their betting deals and offers, commitments to new players, and their level of reputation at being trustworthy.
You may have heard about spread betting and wonder what all the fuss is about. Spread Betting allows you to pick a spread for a sporting event or season and then decide if you think it will be over or under the spread. You may have heard of sites like Sporting Index who are one of the leading spread betting sites.
Spread betting can be quite complex, so we created a guide to spread betting so you can find out more information.
Below are the key factors that we take into consideration when we test a new betting site to determine the level of integrity:
Alongside licenses. We feel that it is essential that a site takes its Responsible Gambling duty seriously. As such, they should have a section on the site dedicated to it and provide the ability to self exclude and set time and deposit limits.
They should also be linked to responsible gambling sites such as GambleAware, a grant-making charity to help problem gamblers, which is very important as they state that nearly half the people with gambling disorders have yet to seek help.
Brands should also connect sites to GamStop, so you have somewhere to go if you are experiencing problem gambling issues as it will help you self-exclude from registered sites. You can exclude yourself for a period of 6 months, 1 year or even 5 years.
Another important area we look at is the experience of the company – and thus, its reputation. Generally, if the site has been around for a long time and has a good reputation, we deem it to be more trustworthy.
However, if an online bookmaker is new on the scene, it doesn’t mean it’s not trustworthy. We have to look at all the other areas of the site before we make our decision.
If a betting site has remained popular for a length of time, this is another sign of its trustworthiness. Scam bookmakers will be found out soon, and as such, they won’t be popular for very long, no matter how good the offers look.
Betting sites that are getting more customers consistently have a strong chance of being safe, secure and trustworthy.
However, the site might not be well known itself but run by a company that is both popular and experienced. If linked with a well-known parent company, it’s also a good indicator that this is a trustworthy site.
The voice of the people can always be a good indicator. Who doesn’t like to see what people’s experience of a site is? We look at all the complaints – outstanding and resolved, to see if there are any patterns.
We also look at how they respond to the complaint. Every site will have a complaint against them at some point, as no service is perfect.
We want to see how they deal with them and how many they garner. We also like to ensure that the site is linked to IBAS (Independent Betting Adjudication Service) so any dispute is dealt with fairly by a third party.
Furthermore, you can complain about the business directly to the UKGC.
No online bookmaker is perfect, but we place the highest importance on how it responds to criticism and how much respect it pays to its customer.
The biggest issue that arises in terms of complaints and dissatisfaction with online bookmakers is the policy attached to depositing and, most importantly, withdrawing.
We make sure that withdrawal policies are both fair and player-friendly. We check through the T&Cs to make sure that they aren’t too different from the industry norms.
Finally, we also ensure that the operator is licensed and regulated by the UKGC as required. We highly recommend you consider this to avoid any potential repercussions.
Below, we give you some insight into the UK Gambling Commission and the importance of betting with a bookmaker that holds a full license to ensure a safe and secure experience.
The best new online bookmakers are:
These are new sites that have already made an impact on the betting market. They not only offer something new and top-quality user experience, but they are already proving to be trustworthy, reliable, and popular. They offer several different promotions and offers and give users a great experience on mobile apps, mobile browsers, and desktops.
These sites have already received many positive reviews from users and therefore deserve a place on our list of the best new betting sites in 2023.
The latest betting sites that we have reviewed and added to our site are:
We make sure that all UK online bookmakers listed on MaxFreeBets have the licenses necessary to operate legally in the UK.
As such, we check to see that all sites are licensed and regulated by the UK Gambling Commission, which was set up in 2005 to regulate commercial gambling and put many rules and regulations to ensure the safety of players.
Many also have other licenses to operate in Europe, including MGA license, The Alderney Gambling Control Commission and even the Isle of Man Government Gambling and E-Gaming Licenses.
The UK Gambling Commission must license all of the sports betting sites you play on. All the bookmaker websites we recommend will have a full UK Gambling Commission license. This body makes sure your entire experience is safe, secure and enjoyable.
So, before you do anything, or put your money and personal details anywhere, check that your operator is fully licensed and regulated. Ultimately, this is by far and away from the most important aspect when looking at online bookies.
Every site we have here at MaxFreeBets has the UKGC stamp, so you can rest assured that the site is operating fairly and legally.
At the bottom of this section, there is a list of all the bookmakers on our page, along with links to their UKGC licenses.
Listed below are sites that are licensed by the United Kingdom Gambling Commission and their associated license numbers. You can visit the UKGC at Public Gambling Business Register to find licenses for all UK bookmakers and other gambling sites.
Don’t just take our word for it. However, below, we take a closer look at some of the leading Betting Sites we have partnered with to provide you with a better betting experience.
Please read below to learn more about each of our partners and make the right choice when choosing your bookmaker!
The best bookmaker for you definitely depends on what you want to get out of your betting experience. If you are looking for great promotions and generous offers, then you will probably find the best bookmaker for you to be MansionBet or TonyBet. However, if you’re looking for lots of features and playing options then the bookmaker that might work best for you would be Bet365. However, often, the best bookmaker will change depending on any event that’s happening. Sites like 888sport often have great promotions for big sporting events including football tournaments and horse racing festivals
One of the most popular payment methods these days, aside from credit and debit cards, is PayPal. This is the perfect way to pay as you don’t have to give your bank details to the site. Furthermore, there’s an added layer of security. It’s generally accepted that a PayPal betting site is one of the better sites and is seen to be more trustworthy. The most popular PayPal betting sites at the moment are: Coral, William Hill, 10Bet, BetVictor and 888sport.
One of the most exciting things about signing up to a new betting site is getting your hands on the welcome bonuses and free bets. Pretty much all bookmakers give away free bets at some point. Many offer free bets as welcome offers – including William Hill, Coral, 888sport, Mr Play etc. However, there are others that have free bets as rewards for current members and give away free bets in their exclusive Free bets Clubs. Here at MaxFreeBets, we look at all the free bets and current promotions so you can see exactly where the best free bets are.
Whatever betting site you choose, your first port of call will be registering an account with the online bookmaker. However, before you do that, it would be best to take a look through our reviews and tables here at MaxFreeBets, so you pick the right one. When you make your choice of betting site, you can then choose whether you want to benefit from a signup bonus or welcome offer. So, simply find the bookmaker that you want to join on our site and click the claim offer/visit site button and you can then sign up and claim your bonus. Be sure to look out for the exclusive offers we have here at MaxFreeBets.
Live streaming is becoming ever more popular. As such, more and more bookmakers offer a live streaming service. However, you will find that it is the bigger and more well-established sites that offer the service. Often the new, up and coming sites don’t have access to the money or technology to offer it. The best sites for live streaming at the moment are: Bet365, Coral, Ladbrokes, Betfred, Unibet, William Hill and 888sport.
Well, all betting sites on our MaxFreeBets site are completely trustworthy and safe. However, not all betting sites you’ll find anywhere on the internet can be considered safe. There are some out there that are non-regulated sites. Any site that is regulated by the UKGC is considered to be safe and trustworthy for UK players However, at one point or another, there will be someone who calls a site a scam site, or shady. Sometimes people don’t read T&Cs properly for bonuses or withdrawals and then have issues getting to their winnings from bonuses, this can cause ructions. However, the best bookmakers will be able to handle these.
Obviously, the betting sites that you should avoid are the ones that don’t look safe or legitimate. On the plus side, we won’t have any of those here at MaxFreeBets. Also, it needs to be remembered that it also depends on where you live and what nationality you are. We never list any bookmaker that isn’t licensed and regulated in the UK. However, if you are based outside the UK, then remember to check that it is licensed and safe in your specific country. As such, for anyone not located in the UK, we would suggest that you open up the site and look to see if it is available in your country. When choosing a safe betting site, you need to make sure that it follows the guidelines. If it doesn’t ask for ID and check ages, if it isn’t a Gamstop site etc, then you can be sure that it is likely to be one you should avoid.
If a bookmaker believes you aren’t playing by the rules, or they have a specific and legitimate reason, then they can ban you. Often this is because they think that you are either cheating or money laundering. However, sometimes they could ban you for something such as making too much profit. Having said that, not too many operators would do that. Better bookmakers will ban you because you are losing too much money and they don’t want you to get into financial difficulties if you are having a bad run.
We list an unbiased assessment compiled by UK Betting Experts of various UKGC regulated bookmakers. We also include a description of each so that you can make a more educated choice when choosing your betting site.
For a more comprehensive look, click on “Read expert review” found at each paragraph’s end.
