Best Betting Sites UK 2021

See the best UK betting sites in order of review ratings so that you can find the best betting sites and check out these top bookies. You will only find licensed, regulated, and trusted UK sports betting sites on this list. You can find plenty of free bets, and we review every betting site individually, and this page is updated daily with new bookmakers so be sure to check it out.

To find out how each site is reviewed and rated, we recommend scrolling down below our bookie’s list.

Once you find something that you like, click on the highlighted bookmaker button within the list to know more about the bookie and our experts’ opinion. Click the Claim Offer button or the Visit Site to sign up for a new account.

Based on our research listed below are the best betting websites for UK players. Our recommended online betting sites come with great sign up bonuses.

  1. bet365
  2. Betfred
  3. Fansbet
  4. Betfair
  5. Betiton
  6. Ladbrokes
  7. Paddy Power
  8. Coral
  9. 888Sport
  10. BetVictor
  11. MansionBet
  12. bwin
  13. Tonybet
  14. Betbull
  15. MrPlay Sport
  16. 10Bet
  17. Sportnation

Listed below is a great selection of bonuses and free bets that you can claim by opening an account with one of these great sports betting sites:

Welcome Offer

  • UK LICENSED
  • SECURE & TRUSTED
  • FAST WITHDRAWALS
bet365
5.0 rating
bet365
1st deposit bonus
£100 Bet Credits

Min deposit

£10

Bet365 is one of the biggest names in the industry and is very popular in the UK. This is a betting site that not only offers a very nice welcome bonus, but the appeal goes beyond that. Bet365 is known for offering some of the most innovative features out there, such as Bet Builder, Edit Bet and more. Moreover, it provides a live streaming service for all the biggest and best sporting events. Bet365 offers an unparalleled experience on both desktop and mobile and is very much worthy of the reputation it has earned.

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply

Betfred
4.8 rating
Betfred
1st deposit bonus
£30 Free Bet & 60 Free Spins

Min deposit

£5

When you think of the name Betfred, you picture a very well—respected bookmaker. That’s because it has over 50 years of sports betting experience. It offers impressive football payouts as well as a decent number of selections. What’s more, if you like making a bet on the go, then the mobile app is brilliant. One great aspect of the site is that it offers live streaming, which many others don’t. Furthermore, it offers high winning limits and customer support 24 hours a day.

New UK & NI customers only | Sign up using promo code ‘SPORTS60’ | Deposit & place 1st sports bet at a min of £10 in 1 bet transaction at Evens (2.0) + settled within 60 days | £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue | E-Wallet & Prepaid Card restrictions apply | Max 60 Free Spins on Justice League Comics | SMS validation may be required | Full T&Cs apply

Fansbet
4.9 rating
Fansbet
1st deposit bonus
50% Up To £100 Bonus

Min deposit

£10

Fansbet is one of the new bookmakers to make our list of best bookmakers but we don’t think punters will be disappointed with what they have to offer. A great selection of sports markets plus a huge welcome offer with up to £100 up for grabs!

Valid for new UK customers making their first deposit; 6x wagering of deposit and bonus with 90 day expiry; Only sports bets contribute to wagering; Min 2 selections at 1.4 min odds per selection; Max £100 per bet; See full terms; 18+

Betfair
4.8 rating
Betfair
1st deposit bonus
£20 Risk Free Exchange Bet

Min deposit

£10

Betfair has been around for many years now and has a huge presence in online betting worldwide. Betfair is known for its massive choice in betting markets for sports and betting exchange where punters can trade all the popular sports. You can enjoy a great range of live events, horse racing, football and many more sports at Betfair!

New customers only | Max £20 cash refund | Using Promo Code VAL225 | Bet must be placed in first 7 days of account opening | Payment restrictions apply | T&Cs apply.

Betiton
4.2 rating
Betiton
1st deposit bonus
£10 Free Bet

Min deposit

£10

Betiton is new to the bookie scene in the UK with the site coming live in 2020. This bookmaker has some great odds and features for players to check out. They aren’t well known yet but we think they will around for some time. You can grab a £10 free bet when you register a new account with them!

New Users Only | 18+ | Max. one free bet per user | Qualifying bets must be placed at min. odds of 1/1 (2.00) | Winnings paid as bonus token to be used at min. odds of 4/5 (1.80) | Payment methods exclusion apply (e.g. Paypal or Skrill) | Full T&Cs apply

Ladbrokes
4.9 rating
Ladbrokes
1st deposit bonus
£20 Free Bet

Min deposit

£5

Ladbrokes are a popular high street bookie that has been around for many years and very much a fan favourite for shop punters. Ladbrokes’ online site offers a great selection of different betting markets plus live streaming functions on particular events. New players who bet £5 at this bookie will get £20 in Free Bets!

18+ | UK+IRE only | PayPal and certain deposit types and bet types excluded | Min £5 bet within 14 days of account reg at min odds 1/2 | 4 x £5 free bets | Free bets valid for 7 days on sports | Stake not returned | T&Cs Apply

Paddy Power
4.9 rating
Paddy Power
1st deposit bonus
£10 Risk Free Bet

Min deposit

£10

Paddy Power is one of the most well-known UK betting sites. Whether betting online or at one of their Irish betting shops, you can be confident of getting a great betting bonus and fantastic betting odds.

Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Debit/Credit Card or Apple Pay will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Coral
4.5 rating
Coral
1st deposit bonus
£20 Free Bet

Min deposit

£5

Coral has been around the UK betting industry for many years like other popular bookies we have listed on this page. Coral operates betting shops like its partner Ladbrokes but also has a great online betting site for players to use which includes a great range of markets. You can bet on Football, Horse racing, Tennis and many more at the Coral website. If you sign up to Coral today and bet £5 you will receive £20 in Free Bets, a cracking deal!

18+ | UK+IRE only Paypal & some deposit & bet types excl | Min first bet £5 at odds of 1/2 or more | Use correct Coral Voucher Code | Must be placed within 14 days of account reg | £20 credited as 4 x £5 free bets | Not valid with CashOut | Free bet valid for 7 days | Free bet stake not returned | T&Cs Apply

888Sport
4.8 rating
888Sport
1st deposit bonus
£30 Free Bet & £10 Casino Bonus

Min deposit

£10

888sport is probably one of the biggest names in sports betting as well as being part of the incredible 888 group that has a great reputation in all online gaming fields. It offers over 10,000 live events every month for over 40 different sports. It also offers customers impressive features such as Bet Builder and Market Maker. Furthermore, you can enjoy markets and options such as Asian Handicaps and plenty of outright bets. This is a betting site that has made its name for a very good reason. It is not only great if you want to bet on sports, but also if you want to have a go in the casino or a poker room.

New Players Only | £10 Min Dep using deposit code 30FB | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market | Min odds of 1/2 (1.50) | Free bets credited upon qualifying bet settlement and expire after 7 days | Free bet stakes not included in returns | Casino Bonus must be claimed within 7 days | To withdraw bonus/related wins, wager bonus amount x40 within 14 days | Wagering req. vary by game | Deposit methods, Withdrawal restrictions and Full T&C’s apply

BetVictor
4.5 rating
BetVictor
1st deposit bonus
BET £5 GET £30

Min deposit

£10

BetVictor was originally founded way back in 1946, so is definitely an older name on the scene. It was named after the founder, Victor Chandler. In fact, BetVictor was actually one of the first online bookmakers to take its business offshore. They changed their name from VC Bet to BetVictor and the new online betting site was founded. The company offers all of the major sports and services, speedy withdrawals and some of the best odds on top sports. What’s more, if you’re a fan of making a bet on the go, then you’ll be pleased to know that the mobile app is one of the most reliable and best around.

New Customers only | Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account | excludes cashed out bets | Receive 2x £10 Free Sports Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days | Wager the Casino Bonus 40x to withdraw winnings | Credit or Debit card only | Geographical Restrictions | T&Cs Apply, See Below

MansionBet
4.3 rating
MansionBet
1st deposit bonus
£100 Bonus

Min deposit

£10

MansionBet may be considerably newer in the sports betting industry, having been around since just 2018, but it is a part of the well-respected Mansion Group – that has copious amounts of experience in online betting. It offers fantastic customer service, hundreds of markets, especially in football and US sports and a very generous new customer offer. This is a great betting site for bonuses. There are always a number of very generous promotions and bonuses on offer.

New customers only. Min deposit £10 (UK Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only. T&Cs apply.

bwin
4.7 rating
bwin
1st deposit bonus
£20 Backup Bet

Min deposit

£20

Bwin has been around since 1999 and has a huge number of sports available, with over 50 different sports and events being available worldwide. You can not only bet on outright results, but also on other markets, such as cards and corners. It also offers other features such as Edit my Bet, Partial and Automatic Cashout. Expect to find plenty of payment methods, a great mobile app – and what’s more, lots of very interesting and exciting promotions.

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Tonybet
4.4 rating
Tonybet
1st deposit bonus
100% Up To £200

Min deposit

£5

TonyBet is a very ambitious bookmaker coming from the Baltic region. The site offers a whole and complete package, great for any bettor out there. This is a good option for anyone looking for a site with a great number of markets and impressively quick payout times. There are also a number of great promotions including a generous welcome bonus, cashback, special acca weekends and more. Despite being around for quite a while, it has kept under the radar. That doesn’t mean that it’s no good though. You’ll find plenty of deals, promos and features to rival any other betting site out there.

New customers only. Min deposit £20. Max £200. Min odds/bet, payment method and country exclusions apply. Wager 10 times at odds of 1.65 or bigger. T&Cs Apply. 18+. Please Gamble Responsibly.

Betbull
5.0 rating
Betbull
1st deposit bonus
Bet £20 Get £40 *Exclusive*

Min deposit

£20

Betbull has been around since 2015 and has taken the mobile betting market by storm. This brand operates very much like a social media platform with profiles to connect with other punters making bets. You can share bets with your friends and everyone else on the platform or follow your favourite tipsters and what they are betting on. We highly recommend trying this out for yourself, plus you can grab our exclusive Bet £20 Get £40 in Free Bets offer!

New users who registered through a specific link on or after 14/10/2020 only. Deposit £20 to receive free bets of £40. Free bets credited as four equal free bets of £10 each. All free bets unlocked when a total of £20 in of sports bets are placed and settled within qualifying period of 7 days. The qualifying period runs for 7 days from the date of registration. All BetBull promotions are limited to one per customer per household. Any qualifying bets that are cashed out, will not qualify. Minimum deposit amount is £20

MrPlay Sport
4.5 rating
MrPlay Sport
1st deposit bonus
£15 Free Bet

Min deposit

£10

Mr Play is relatively new to the UK sports market. However, it offers over 10,000 pre-match events every month for over 35 different sports. Furthermore, there are over 140+ extra bets available. Other features include Cash Out betting and Asian Handicaps. Furthermore, it is a quick, light and easy betting site with a great mobile app. Not only is Mr Play a great sportsbook, but it also has a great online casino with plenty on offer. This is great if you want to switch it up a little.

New Players Only | Max £15 Free Bet | Qualifying bets must be placed at odds of 1/1 (2.00) or greater | Free Bet valid for 14 days | Bets must be settled within 14 days of placement | System bets no eligible | T&C Apply | 18+

10Bet
4.5 rating
10Bet
1st deposit bonus
50% Up To £50 Bonus

Min deposit

£10

10bet is regarded as the best in the business. The site offers extensive coverage of many sports, including football, basketball, tennis and baseball. What’s more, it’s famous for offering Asian handicaps on practically every football match available. This is a bookmaker that offers profitable promotions and offers and has over 15 years’ experience in the industry and a fabulous live betting platform. 10bet generally prides itself on offering a huge range of football leagues and is the ideal site if you’re an avid fan of making bets on football.

T&C – New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 60 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+

Sportnation
4.2 rating
Sportnation
1st deposit bonus
£25 Free Bet

Min deposit

£10

SportNation may well be one of the newer betting sites on the scene, but it’s already making quite the impact. It not only offers an impressive welcome offer but decent payout levels and plenty of ongoing promotions to keep players happy. If they added a live streaming feature and a fully dedicated mobile app, then it would take it to the next level. There are many payment methods available, great customer service and is definitely an all-rounder.

Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections | Min odds of 1.8 on qualifying bet | Bets on the draw will not qualify for a free bet | Deposit using code SNWEL25 | Valid once per customer | Free bet expires after 30 days | Max winnings from free bet £1000

Notification Bell Advertiser Disclosure
We believe that every customer deserves a safe and secure betting experience, so we independently review every bookmaker on our site to make sure that they are fully regulated and compliant. All reviews are fair and true based on our experiences of the site. We do accept compensation from the bookmakers on our site, however, which may affect the position they hold. We are always looking to add more bookmakers to our site to keep offering the most up to date lists and to provide you with reviews that are current and true.
Notification Bell Advertiser Disclosure

The Top 10 Best Betting Sites in the UK

Different betting sites excel at different things. Above are the 10 highest ranked bookmakers as rated by our team of sports betting experts.

They have also looked at what every site do particularly well in certain areas and highlighted their strengths.

So, if you are looking for bonuses and offers, BetFred will always be a solid choice, while the likes of Bet365 have a better live betting platform.

For more top-rated bookies, have a look at these articles and lists:

  • Best football betting sites
  • Best sites for horse racing betting
  • Best sites for tennis betting
  • Best sites for cricket betting
  • Best sites for esports betting
  • Best sites for exchange betting
  • Best sites that accept PayPal 2020
  • Best sites that accept Boku 2020

How Do We Find The Best Online Betting Sites?

Undoubtedly, when you step into the world of online sports betting, you want to know that you are joining one of the best sites around. You are trusting your money and well being with the site that you ultimately opt to join.

All online betting sites have to adhere to stringent rules and regulations. Furthermore, you want to know that the site that you choose is one of the best around.

Picking the correct online betting site for you is hugely important as this will affect your overall enjoyment of making bets. You need to make sure you figure out what’s important to you, so you can pick your bookie based on what you care about the most.

That’s where we come into the picture. We got industry experts and sports gurus to look through all the bookmakers in the UK – well known and lesser-known.

As such, we have a very comprehensive list of the best bookmakers currently licensed in the UK industry.

Betting Sites

You will find everything from the more classic sites like Bet365 and William Hill to new and upcoming bookies like StarSports and MrPlay.

We have checked all top sites to ensure that they offer the best experience, best bonuses and are safe and secure.

How the Ratings Work – Our Betting Site Review and Comparison Process

The main criteria we have elected to judge each Betting Site on when going through or reviewing process is the following:

  • Commitment to betting offers & free bets
  • Loyalty Program
  • In-play betting console
  • Customer Support
  • Deposit & Withdrawal methods
  • Casino & Slot Games
  • Virtual Sports
  • Minimum Deposits

At MaxFreeBets, we want to help all players – new and experienced – to find a betting site that fits their personal needs.

Therefore, we list all of the most reputable UK bookmakers so that players can pick the best site for their specific needs – whether they want sites that work well for football betting, horse racing betting or others.

Also, we only list and compare sites with a UK license for our players’ safety. So, if the bookmaker is listed on our site, you can rest assured they are safe to play with!

Our betting experts have been in the business for years and have tonnes of experience writing a comprehensive betting guide plus expert betting tips.

They know how the UK betting market works inside and out. Thanks to their outstanding betting knowledge, we have been able to create a comprehensive review process.

We take an in-depth look at the products and free bets each bookie offers and assess the overall experience.

But we don’t review at random. Instead, we check out a whole overview of what’s on offer, including the mobile betting app and overall user experience to help you find the best site in the UK.

Sports Variety & Betting Markets

The best online bookmakers have a wide selection of sports and markets for you to bet on. There’s nothing more frustrating than joining a betting site only to find out that the availability to bet on something is poor.

If you joined a betting site to place football bets but found out the league variety was poor, then you would need to spend your time opening several betting accounts, which is time-consuming.

We save you time, and you can signup with any of our recommended sites, confident that there is a large selection of sports such as Football, Cricket, Horse Racing, and much more with plenty of betting options. Sports and league variety is a major consideration that we factor into our research.

The Bookies Betting Offers & Free Bets

Everyone first gets attracted to a new online betting site due to the exciting new account offers. These could include free bets, risk-free bets, sign up offers, bet 10 get 30 offers, enhanced odds, or event-specific promotions on offer.

However, once you sign up for some of these bookies, there’s nothing else for you to claim as an existing customer, and we think that’s not enough!

This is why we look further than the welcome offer. We look at what promotions and bonuses are on offer for customers who have already signed up.

Nowadays, top betting sites give us quite a variety of bonuses to choose from. It could be the double delight/hat-trick heaven promotion from Betfred,  or top event enhanced odds or the £5 weekly free bet that’s up for grabs from Ladbrokes.

We always advise our readers to opt into all marketing communications from the sites they sign up to. Yes, they may fill up your inbox, but you can set up folders for them, so you don’t clutter your inbox all the time, and then you’ll always be in the know with what’s on offer at all top bookies.

However, remember that it’s important to check the small print when making a bet on sports with your bonus offer. These could say that you need to make a qualifying bet on a certain market where the sportsbook outlines the minimum odds or minimum stake.

There are often wagering requirements that need to be met before players can withdraw their winnings. Many times exclusions apply returns exclude bet credit stake etc.

Often, free bets expire after 7 days. There are also often qualifying deposit minimum odds.

If in doubt, you should be able to contact your betting site’s customer support for assistance. Good sites generally give fair T&Cs and make them clear.

The Betting Website’s VIP Loyalty Scheme

We mentioned above that loyalty pays, and for a bookmaker or operator to truly consider themselves a success, they need loyal customers – which is where a good VIP scheme comes into play.

VIP Schemes work in rewarding loyal customers with points whenever they wager on sports, casino, bingo or poker.

These points can then later be traded in at the sites for prizes, ranging from enhanced odds, free bets, cash rewards to top prizes such as watches, tech, and even holidays. It’s actually possible to be taken out on day trips to big horse racing events such as the Grand National.

Quality of  Bookmaker’s In-Play Betting Console

Bookies always bring out new ways to place bets, and in-play betting is probably one of the most popular ideas they’ve had.

Back in the early days of internet bets and online gambling, players could only place a bet pre-match – similar to what you’d get in a bookmakers shop. However, there are lots of new features online now.

Thanks to the introduction of in-play betting consoles, you can now place a bet at any time throughout the match. This feature gives you the chance to maximize your profit from a pre-match bet or even reverse your losses.

As everything is live, though, you need to be quick to take advantage of the odds at their current state before they change.

When combining the fast-paced style of live sports betting with placing your bet on mobile, this can be a delightful experience on most betting platforms – if the site’s console is good enough.

In-play wagers usually come with a huge range of special offers and special odds, especially for football, tennis and basketball, and these update often and in real-time.

An Online Betting Site’s Customer Support

Everyone runs into trouble at some point in their time on a betting site, and this is when you’ll need to be able to rely on the customer service that’s on offer.

This can hugely affect the entire user experience. It can make it or break it. There is nothing worse than when there’s no one available to answer your questions until the following morning.

This is why most top bookmakers that make it onto our best betting sites and casino sites lists have 24/7 customer support, preferably on live chat. Not only that, but we look at the type of support the sites offer, such as Live Chat, Telephone, E-mail and even post.

We also test out what’s on offer with a few basic questions to the customer support crew at all the sports bookmaker sites to see how quickly they respond.

The Variety of Deposit & Withdrawal Methods at the Bookmaker

Banking options are a key feature of any betting site. Never have UK punters had so many deposit & withdrawal options available as of today.

The most commonly used transaction methods are still credit & debits cards like Visa & MasterCard, but eWallets such as PayPal, Neteller and Skrill are quickly growing in popularity. On top of that, you also have newer methods like Revolut and deposit by phone by Boku.

We cover each of these payment methods in our transparent & in-depth reviews, as some bookmakers will have more options than others.

You will also find more info regarding deposit & withdrawal limits, deposit & withdrawal times and which deposit methods will make you eligible for bonuses like free bets & other sign-up offers.

Footnote; As of 14th April 2020, the government made it illegal to bet with credit cards. The ban applies to all online and offline gambling products, not just sports betting. The only exception being non-remote lotteries, including physically buying a National Lottery ticket or scratchcard.

Casino & Slot Games

Many online bookmakers have a wide-ranging selection of casino, live casino and slot games available for punters to play. Whilst this isn’t a major consideration, we do factor this into our decision making. The casino games are typically available via a link on the main website.

Many casino games are fun to play, so using the same account to access a wide selection of casino games is a major advantage.

Virtual Sports

Virtual Sports have come on leaps and bounds, and in some instances, it’s difficult to separate the virtual world from the real world. The technology has evolved so much that it’s now a big consideration when reviewing a sports betting site or deciding whether or not to recommend it.

Minimum Deposits

Some betting sites require you to deposit large amounts into your account before you can place any bets. When we are mentioning any free bet promotions, welcome offers or reviewing a bookmaker. We give you the minimum deposit amounts to sign up with a bookmaker that you are happy with. The minimum deposit for bookmakers is often around £10, which is why you will often see many bet 10 get 30 offers for new punters.

New Betting Sites – Key Factors to Consider Before Signing Up

This is what you need to consider before signing up with a new betting site:

  • Responsible Gambling Commitment
  • The Overall Betting Company Experience and Reputation
  • The Popularity of the new bookmakers
  • The Outstanding Complaints
  • Betting Sites Payments – Depositing and Withdrawal Policies

There are a few factors to consider when creating an online betting account, but the most concerning is whether the new betting sites and betting deals are trustworthy. This is crucial since we all want peace of mind when placing a bet or retrieving our winnings!

New Betting Sites can be challenging, and navigating through them can be daunting. Luckily, we have teams of experts in place that review those, starting from evaluating their betting deals and offers, commitments to new players, and their level of reputation at being trustworthy.

Spread Betting

You may have heard about spread betting and wonder what all the fuss is about. Spread Betting allows you to pick a spread for a sporting event or season and then decide if you think it will be over or under the spread. You may have heard of sites like Sporting Index who are one of the leading spread betting sites.

Spread betting can be quite complex, so we created a guide to spread betting so you can find out more information.

A Bookmaker’s Responsible Gambling Commitment

Below are the key factors that we take into consideration when we test a new betting site to determine the level of integrity:

Alongside licenses. We feel that it is essential that a site takes its Responsible Gambling duty seriously. As such, they should have a section on the site dedicated to it and provide the ability to self exclude and set time and deposit limits.

They should also be linked to responsible gambling sites such as GambleAware, a grant-making charity to help problem gamblers, which is very important as they state that nearly half the people with gambling disorders have yet to seek help.

Brands should also connect sites to GamStop, so you have somewhere to go if you are experiencing problem gambling issues as it will help you self-exclude from registered sites. You can exclude yourself for a period of 6 months, 1 year or even 5 years.

The Betting Company’s Experience and Reputation

Another important area we look at is the experience of the company – and thus, its reputation. Generally, if the site has been around for a long time and has a good reputation, we deem it to be more trustworthy.

However, if an online bookmaker is new on the scene, it doesn’t mean it’s not trustworthy. We have to look at all the other areas of the site before we make our decision.

The Popularity of the Betting Sites

If a betting site has remained popular for a length of time, this is another sign of its trustworthiness. Scam bookmakers will be found out soon, and as such, they won’t be popular for very long, no matter how good the offers look.

Betting sites that are getting more customers consistently have a strong chance of being safe, secure and trustworthy.

However, the site might not be well known itself but run by a company that is both popular and experienced. If linked with a well-known parent company, it’s also a good indicator that this is a trustworthy site.

The Bookie’s Outstanding Complaints

The voice of the people can always be a good indicator. Who doesn’t like to see what people’s experience of a site is? We look at all the complaints – outstanding and resolved, to see if there are any patterns.

We also look at how they respond to the complaint. Every site will have a complaint against them at some point, as no service is perfect.

We want to see how they deal with them and how many they garner. We also like to ensure that the site is linked to IBAS (Independent Betting Adjudication Service) so any dispute is dealt with fairly by a third party.

Furthermore, you can complain about the business directly to the UKGC.

No online bookmaker is perfect, but we place the highest importance on how it responds to criticism and how much respect it pays to its customer.

Depositing and Withdrawal Policies With Your New Betting Account

The biggest issue that arises in terms of complaints and dissatisfaction with online bookmakers is the policy attached to depositing and, most importantly, withdrawing.

We make sure that withdrawal policies are both fair and player-friendly. We check through the T&Cs to make sure that they aren’t too different from the industry norms.

Finally, we also ensure that the operator is licensed and regulated by the UKGC as required. We highly recommend you consider this to avoid any potential repercussions.

Below, we give you some insight into the UK Gambling Commission and the importance of betting with a bookmaker that holds a full license to ensure a safe and secure experience.

Best New Bookmakers for 2021

The best new online bookmakers are:

  • Mr Play
  • Infernobet
  • STS
  • Betiton
  • Hope
  • RubyBet

These are new sites that have already made an impact on the betting market. They not only offer something new and top-quality user experience, but they are already proving to be trustworthy, reliable, and popular. They offer several different promotions and offers and give users a great experience on mobile apps, mobile browsers, and desktops.

These sites have already received many positive reviews from users and therefore deserve a place on our list of the best new betting sites in 2021.

The latest betting sites that we have reviewed and added to our site are:

  • Betfair
  • Ruby Bet
  • InfernoBet
  • Grosvenor
  • Betiton
  • STS
  • LeoVegas

Why Choosing a UKGC Licensed Betting Site is Important

We make sure that all UK online bookmakers listed on MaxFreeBets have the licenses necessary to operate legally in the UK.

As such, we check to see that all sites are licensed and regulated by the UK Gambling Commission, which was set up in 2005 to regulate commercial gambling and put many rules and regulations to ensure the safety of players.

Many also have other licenses to operate in Europe, including MGA license, The Alderney Gambling Control Commission and even the Isle of Man Government Gambling and E-Gaming Licenses.

The UK Gambling Commission must license all of the sports betting sites you play on. All the bookmaker websites we recommend will have a full UK Gambling Commission license. This body makes sure your entire experience is safe, secure and enjoyable.

So, before you do anything, or put your money and personal details anywhere, check that your operator is fully licensed and regulated. Ultimately, this is by far and away from the most important aspect when looking at online bookies.

UKGC Licensed Betting Sites

Every site we have here at MaxFreeBets has the UKGC stamp, so you can rest assured that the site is operating fairly and legally.

At the bottom of this section, there is a list of all the bookmakers on our page, along with links to their UKGC licenses.

All UKGC License Numbers

Listed below are sites that are licensed by the United Kingdom Gambling Commission and their associated license numbers. You can visit the UKGC at Public Gambling Business Register to find licenses for all UK bookmakers and other gambling sites.

  • MansionBet – 39448
  • 888sport – 39028
  • TonyBet – 39126
  • Mr Play – 39483
  • StarSports – 9177
  • SportNation.bet – 45143
  • Bwin – 39011
  • 10bet – 43173
  • Betfred – 39544
  • Unibet – 45322
  • Coral – 1611
  • BetVictor – 39576
  • Givemebet – 45143
  • Karamba – 39483
  • Ladbrokes – 1611
  • Bet365 – 39563
  • GentingBet – 537
  • Interbet – 39335
  • SportingBet – 1772
  • Mr Green – 19264
  • BoyleSports – 39469
  • 32Red – 39430
  • RedZoneSports – 45143
  • BetRegal – 39383

Don’t just take our word for it. However, below, we take a closer look at some of the leading Betting Sites we have partnered with to provide you with a better betting experience.

Please read below to learn more about each of our partners and make the right choice when choosing your bookmaker!

Transparent Reviews Written by UK Sports Betting Experts

We list an unbiased assessment compiled by UK Betting Experts of various UKGC regulated bookmakers. We also include a description of each so that you can make a more educated choice when choosing your betting site.

For a more comprehensive look, click on “Read expert review” found at each paragraph’s end.