#1
Fitzwilliam
FitzBet (Fitzwilliam) is a UK and Ireland sportsbook and casino launched in 2026 on the EveryMatrix platform.
- Launched
- 2026
- UKGC Licence
- 48760
Best New Betting Apps UK (August 2026)
Last checked:
Checked by the MaxFreeBets editorial teamEvery new UK bookmaker now launches mobile-first — which means the newest betting apps usually come from the newest betting sites, carrying the strongest sign-up offers as they compete for downloads. Below are the newest UKGC-licensed bookmakers you can bet with from your phone, ranked with their launch year and current welcome offer.
As always: we only list operators holding a current UK Gambling Commission licence, and every offer behind a claim button has been verified by an editor.
Newest UK Betting Apps
#2
247Bet
One of the most impressive all-round additions to the UK betting market. Launched in 2025, it combines a familiar sportsbook with strong football betting, horse racing, live betting and a well-designed, intuitive app. A great starting point if you tend to bet on mainstream sports or enjoy the casino alongside.
- Launched
- 2025
- UKGC Licence
- 52894
Current welcome offer
75 Bonus Spins
18+ | New customers only. T&Cs apply.
Best for: Everyday sports betting
18+ · #ad · begambleaware.org
#3
AK Bets
AK Bets is a 'rails' bookmaker launched in 2025, bringing an on-course feel online with loyalty perks and 24/7 support.
- Launched
- 2025
- UKGC Licence
- 66030
Current welcome offer
25% Acca Boost up to £100
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
#4
Dabble
Dabble is an app-only social sportsbook where you can follow, copy and share bets, UK-launched in 2025.
- Launched
- 2025
- UKGC Licence
- 65677
Current welcome offer
Bet £10 Get £10
18+ | New customers only. T&Cs apply.
Best for: Social betting and tips
18+ · #ad · begambleaware.org
#5
Monopoly Sports
It hasn't taken long for Monopoly Sports to establish itself as a solid option for football fans. We liked its straightforward layout, decent range of betting markets and easy user experience — a great choice if you just want competitive odds without an overloaded website.
- Launched
- 2025
- UKGC Licence
- 38905
Current welcome offer
Get £20 in Free Bets
18+ | New customers only. T&Cs apply.
Best for: Football betting
18+ · #ad · begambleaware.org
#6
BetWright
BetWright is a newer UK sportsbook offering a broad range of pre-match and live markets alongside welcome promotions.
- Launched
- 2024
- UKGC Licence
- 64666
Current welcome offer
Bet £10 Get £10
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
#7
LekkerBets
LekkerBets is a casino and sportsbook brand launched in 2024, licensed in the UK and Malta.
- Launched
- 2024
- UKGC Licence
- 39335
#8
PricedUp.Bet
PricedUp is a UK sportsbook launched in 2024, built around bet-building and boosted prices.
- Launched
- 2024
- UKGC Licence
- 001776
Current welcome offer
Bet £40 Get £20
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
#9
Betrino
Betrino, rebranded from BritainBet under the ProgressPlay banner, is a modernised sports betting platform with competitive odds, vibrant design, rich in-play features and data-driven betting insights.
- Launched
- 2023
- UKGC Licence
- 39335
Current welcome offer
Bet £10 Get £10
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
#10
talkSPORT BET
talkSPORT BET provides a welcome bonus combining real-money returns with free bet credits for new UK customers, across sportsbook and casino with quick withdrawal processing.
- Launched
- 2022
- UKGC Licence
- 39576
Current welcome offer
Up to £30 in Free Bets
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
#11
Planet Sport Bet
Planet Sport Bet provides a broad selection of sports betting options alongside casino gaming, with competitive odds, an accessible mobile experience and multiple deposit methods.
- Launched
- 2022
- UKGC Licence
- 65109
Current welcome offer
Bet £10 Get £10
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
#12
BetMGM
BetMGM is the UK sportsbook and casino from the MGM Resorts and Entain partnership, with wide markets, live betting and a strong casino.
- Launched
- 2022
- UKGC Licence
- 39198
Current welcome offer
Bet £10 Get £40
18+ | New customers only. T&Cs apply.
18+ · #ad · begambleaware.org
New betting app or new betting site — what's the difference?
In practice, very little. A "new betting app" is simply a new bookmaker's mobile product: almost every operator that has launched in the UK in the last few years is mobile-first, with the app (or mobile web app) as the main way customers bet. If a brand above appeals, check its review for how the mobile experience holds up — and note that some newer brands run excellent mobile sites rather than separate App Store downloads, which works identically for claiming offers.
How to download a new betting app safely
Three rules keep you safe with any new betting app:
1. Only install from the official App Store or Google Play, or from a link on the bookmaker's own website — never from an ad or a third-party APK site.
2. Check the developer name matches the operator. Betting apps are usually published under the operating company rather than the brand name — the safety check below shows you how to match it against the UKGC register.
3. Claim the welcome offer through the site first if in doubt. Sign-up offers on this page work whether you register in the app or in the browser — the account is the same.
Why new betting apps have bigger offers
A new bookmaker's hardest job is getting a first deposit from punters who already have accounts elsewhere — so launch-period welcome offers tend to be more generous than the established brands'. That generosity doesn't make an operator trustworthy on its own, which is why every listing here starts with the UKGC licence check, not the offer size.
How to Check a New Betting App Is Legitimate
A big welcome offer tells you nothing about whether a site is safe to deposit with. These five checks do, and they take about five minutes in total:
- Find the UKGC licence number in the footer. Every operator legally serving UK customers must display one — usually a five-digit number near the Gambling Commission logo. No number, no deposit.
- Look the number up on the official register. Search the UKGC public register and confirm the licence exists and its status is Active — not surrendered, suspended or revoked.
- Match the operator name. The register lists the operating company, which is often not the brand name. Check it matches the company named in the site's own terms and on the deposit page — a mismatch means you don't actually know who's taking your money.
- Confirm GAMSTOP is stated. Participation in GAMSTOP is mandatory for every UKGC-licensed online operator. It's normally mentioned in the footer or on the safer-gambling page; its absence on a UK-facing site is a red flag.
- Find the complaints and ADR route. Licensed operators must publish a complaints procedure with a free independent dispute resolver at the end of it (commonly IBAS or eCOGRA). If you can't find it before depositing, you won't find it during a dispute.
New App Safety Check
Check 1 of 5
Is there a UKGC licence number in the site footer?
18+ · This checklist covers licensing basics, not offer quality — a legitimate site can still have a poor-value offer. Please gamble responsibly · BeGambleAware.org
Worked example: talkSPORT BET
Take talkSPORT BET, which we list. Its footer carries licence number 39576 — click it and you're on the official register entry. Notice the entry isn't under “talkSPORT BET” — it's under the operating company, BV Gaming Limited. That's normal for apps too: the App Store or Google Play developer name should match the company on the UKGC register and in the app's own terms. From there, GAMSTOP and the complaints route are in the site footer's safer-gambling and terms links — five minutes, five ticks. Our talkSPORT BET review links the same register entry, because we run this exact check on every operator before listing them.
18+. Please gamble responsibly. BeGambleAware.org