Our Authors

Vicki Johnson

Betting Editor

Vicki has spent years writing sports and iGaming content for some of the UK's biggest betting brands. Her specialisms are SEO-led betting content, free bets and bookmaker offers — turning the small print into clear, honest advice readers can actually use.

Andy Walker

Betting Editor

A betting editor and lifelong Manchester United fan, Andy specialises in football — Premier League match previews, accumulators and finding value in the price. Years of sports writing sit behind tips he holds to the same honest, openly-tracked standard, win or lose.

Fatima Ahmed

Betting Editor

Fatima is a betting editor who specialises in data-led analysis across football and multi-sport markets. Stats, team news and the numbers behind the odds drive her previews, always with an eye on the questions readers are really searching for.

James Meadowcroft

Betting Editor

James specialises in odds comparison and bookmaker offers, with a marketing background that shapes how he covers free bets and value. Years spent helping readers find the strongest prices and steer clear of the small print.

Josh Lingenfelter

Betting Editor

Josh leads editorial across sports betting, offers and tipping, specialising in SEO and content strategy for the UK market. His focus is clear, no-hype analysis — previews and value calls built to stand up whether they land or not.