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· Comparing 41 live offersWe may earn a commission when you claim an offer through our links — it never affects how we rank them. How we make money · How we rank
New customer betting offers are the welcome promotions UK bookmakers use to attract first-time account holders, usually pairing a qualifying bet with free bets, bonus funds or bonus spins once that bet has settled. The mechanics differ from one operator to the next, but the broad shape is similar across the market. This page explains how these offers generally work, the sort of terms you should read before opening an account, and which UK Gambling Commission-licensed operators typically run them. Exact amounts and conditions change often, so treat this as a general guide and check the live details in our offers table before signing up.
New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Acca Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply.
18+ New Customers. Opt in, deposit & bet £10+ on any football market (odds 1/1+) within 7 days of sign up. Get your initial stake back (up to £30) credited in selected football markets. 30-day expiry. Click for T&Cs. GambleAware.org.
New Customer offer - Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Pay by Bank, Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly
18+ New Customers. Opt in, deposit and bet £10+ on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org
18+ Opt in, deposit & bet £10 or more on any sports market at minimum odds of 1/1 within 7 days of registration. No cash out. Get £25 in Sports Free Bets. Bonuses expire in 7 days. Click for T&Cs. gambleaware.org
Odds 1/1 or greater. 3 x £10 bet tokens. Free Bet stakes not included in returns. Free Bets exclude virtuals. Free Bets non withdrawable. Free Bets expire after 30 days. Eligibility restrictions. T&Cs apply.
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.
New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid for 7 days. Exclusions and T&Cs apply.
18+ Opt in, deposit & bet £10+ on any Sports market at odds of 2.00 or greater within 7 days of registration. No cash out. Get £20 in specified Sports Free Bets. Free bets are valid 7 days.
UK only. First bet min. £10 cash at Evens+ (2.0) on accas (min. doubles). Get £10 free bet on accas (doubles – 12 folds). 7-day expiry. Full T&C's apply. New UK customers only. Minimum deposit £10. Free bet credited by midday following bet settlement. Free bet redeemable on accumulators only, min 2 selections, max 12 selections, non-withdrawable, 7-day expiry from issue.
New customers only. Sign up and place your first £5 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £5 Win + £5 Place). Win or Lose, we’ll credit your account with £10 Tote Credit (Racing) and £10 in Sports Bets. Tote Credit is subject to a 7 day expiry from the date that it is credited to your Account. 18+. Full T's & C's apply
New Customer Offer - Qualify for £/€30 in Free Bets.
Choose bonus at signup; Deposit and get 100% bonus up to £50; Wager bonus 10x; Withdrawals void bonus; Valid 30 days; Deposit used 1st; Odds, bet & payment limits & T&Cs apply; 18+
18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
18+. New UK Customers (Excluding NI) only. Min Deposit £10. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Account & Payment method restrictions apply. T&Cs apply.
Qualifying £10 real money bet at min 2.0 odds within 5 days of first deposit. Get 4 x £10 Free Bets: 1 x £10 Single, 2 x £10 Acca (Min 3 Selections), 1 x £10 Bet Builder (Min. 3 selections). 7-day expiry Credited after bet settlement. Additional T&Cs apply
Bet £10 and earn up to £60 in bonuses.
18+ | GambleAware.org. New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C's apply.
New GB customers only. Register, deposit £10+ via debit card and place a first sports bet of £10+ at odds of Evens (2.0) or greater within 7 days. Get £30 in sports free bets and £20 in Bet Builder free bets, credited within 24 hours of qualifying-bet settlement. Free bets paid as bet credits; returns exclude the bet-credit stake. Free bets expire 7 days after credit. Min odds, bet and payment-method exclusions apply. 18+. BeGambleAware.org.
New UK/IE customers 18+ only. First bet must be a Treble or greater (minimum 3 selections) on any sport, with each selection at minimum odds of Evens (2.0). AK Bets boosts the profit on the winning qualifying bet by 25%, paid as a free bet up to a maximum of £100. Free bet credited within 24 hours of qualifying-bet settlement and expires 7 days after being credited. Full T&Cs apply.
New customers only. Place a £20 qualifying bet at minimum odds of 1/1 (2.00); Bet Builder bets do not qualify. Receive £20 in free bets: one £10 free bet (min odds 1/1) and two £5 Combo free bets (must be a combo/acca at combined odds of 2/1 (3.0) or higher). No promo code needed — credited automatically. Free bets valid for 7 days from issue. Free-bet stake not returned; winnings only credited to the withdrawable balance. One account per customer. 18+.
New UK/IE customers 18+ only. New accounts receive 0% commission for 100 days (reverting to the standard flat 2% commission thereafter), with an alternative of first-month commission back as cash up to £1,000. E-wallet deposits (Skrill/Neteller/PayPal) and API/trading-software users are excluded. Betdaq is a betting exchange, not a fixed-odds sportsbook — there is no traditional sign-up free bet.
New UK customers enter code WELCOME15, deposit and place a first qualifying bet of at least £10 at odds of Evens (2.0) or greater within 7 days of registration. Receive £15 in free bets as 3 × £5 (one any-sports, one accumulator with 4+ legs, one 'sub cover'). Only the first qualifying bet counts; void/cashed-out bets do not qualify. Free bets expire 7 days after being credited. 18+.
New UK customers sign up, deposit £10 and place a qualifying bet of £10+ at minimum odds 1/1 (2.0) within 7 days of sign-up. No promo code required. Receive 4 free bets: 1×£10 football, 1×£10 acca, 1×£10 football Bet Builder, 1×£10 horse racing. Free-bet stake not returned. Free bets expire after 7 days. Excludes virtual sports, esports and non-UK/IE horse racing. 18+.
New UK customers 18+ deposit and place a £10 qualifying bet at minimum odds 1.80 (4/5) within 7 days of signing up. No bonus code needed. Free bets credited once the qualifying bet settles: 3 × £10 (one horse racing, one football, one free Bet Builder). Free bets cannot be used on esports or non-UK/IE horse racing and expire after 7 days.
New UK customers 18+ enter code ACCA10 at registration, deposit £10 and place a bet of £10+ at odds of Evens (2.00) or greater. Receive £10 in free bets valid for 7 days, usable only on an accumulator with a minimum of 5 selections and minimum total odds of 2.0. Free stake not returned with winnings. UK residents only.
New customers 18+ only. Place a single win-only first bet of £10+ on sports at odds of Evens (2.00) or greater to qualify (casino, live casino and virtuals excluded). £10 free bet credited the day after the qualifying bet settles and is valid for 72 hours on eligible sports markets. Code B10G10 must be entered at registration.
New UK customers 18+. Register, deposit at least £5 via Visa or Mastercard and place a first bet of £5 at minimum odds of 1/2 (1.50). Free bets awarded as 4 × £5 and must be used within 7 days on any sports market. No promo code currently required. Operated by LC International Limited (Entain).
New UK customers 18+. Place a first qualifying sports bet of £10 at odds of 1/2 (1.5) or greater; Grosvenor doubles the odds on that bet with the extra winnings paid as cash. No promo code required. Up to 60 days to use the double-odds boost. Each-way bets supported.
New UK customers. Deposit via Visa/Mastercard only (other payment methods do not qualify). Place a first sports bet of at least £10 at odds of 1/2 (1.5) or greater within 7 days of account creation; the qualifying bet cannot be cashed out. Returns £30 in free bets as 3 × £10, which must be used in full. No bonus code required. 18+.
New UK customers. Deposit £10+ and place a sports bet of £10 or more at odds of 1/2 (1.5) or greater; once settled you receive a £30 free bet awarded as a single one-time £30 stake (stake not returned). Free bet valid for 7 days from issue. Skrill and Neteller payments do not qualify. No promo code required. 18+.
New UK customers 18+. Register with code BETGET30, deposit £10 and place a £10+ qualifying bet at minimum odds 1/1 (2.0) within 14 days of sign-up. Receive £30 in free bets: 1×£10 single free bet (min odds 1/1), 3×£5 pre-match Bet Builder free bets (min odds 3/1, 3+ selections) and 1×£5 pre-match acca free bet (min odds 4/1, 4+ selections). Free bets valid 7 days; free-bet stake not returned. Virtual sports do not count.
New UK customers 18+. Opt in with code SPORTS, deposit £10 and place £10 on qualifying sports bets (singles or accas) at min odds 1.80+. Receive 3×£10 free bets released sequentially. Each free bet valid 60 days from the date it is assigned. Free-bet stake not returned — only net winnings paid as cash. Credit cards not accepted (UKGC rule). Operated by Videoslots Limited.
New UK customers 18+. Deposit and place a £40 qualifying bet at min odds Evens (2.0) within 24 hours of registration. Get £20 in free bets, credited as 4×£5 Build-A-Bet free bets (first £5 instant, remaining credited over the following 3 days). Awarded regardless of whether the qualifying bet wins or loses. Free bets expire 24 hours after being credited.
New UK customers 18+. Min £10 first deposit via debit card or instant bank transfer. Place a £20 qualifying bet at min odds 3.0 (2/1); receive £50 in free bets credited within 48 hours. Free bets valid only on accumulators with a minimum of 5 legs; free-bet stake not returned with winnings. Offer terms rotate — confirm current terms in-app.
New UK customers 18+ using promo code COMMFREE with a minimum £10 deposit get 0% commission for 60 days (standard commission is a flat 2% on net winnings per market). Some listings cite an alternative of a £20 cash refund on net first-week losses. Smarkets is a betting exchange, not a fixed-odds sportsbook — there is no traditional sign-up free bet.
New UK & Ireland customers 18+, one per household. Voluntary opt-in 'Four Challenges' (Acca, Football, In-Play, Casino), each awarding a free bet/token; completing all four unlocks an additional £20 free bet, up to £50 total plus an Odds Boost token, 20 free spins and a £10 casino bonus. Qualifying singles/accas generally require min odds 1.50. Each free bet expires within 3 days of being issued; free-bet stake not returned. Operated by ElectraWorks Limited (Entain).
18+. New customers only. Minimum deposit, minimum odds and wagering requirements may apply. Full significant terms on the operator's site. Please gamble responsibly — begambleaware.org.
18+. New customers only. Minimum deposit, minimum odds and wagering requirements may apply. Full significant terms on the operator's site. Please gamble responsibly — begambleaware.org.
18+. New customers only. Minimum deposit, minimum odds and wagering requirements may apply. Full significant terms on the operator's site. Please gamble responsibly — begambleaware.org.
Almost every new customer betting offer follows the same basic sequence. You register an account, deposit using an approved payment method, then place a qualifying bet of a set stake at or above a minimum odds threshold. Once that bet is settled, win or lose, the bookmaker credits your reward, which might be free bet tokens, bonus casino funds, free spins, or a combination of these. Some operators split the reward into smaller free bets rather than one lump sum, and a few pay out automatically while others require you to opt in before depositing or staking.
The key thing to understand is that the qualifying bet is not optional. If you deposit and never place a bet that meets the stated criteria, the offer simply won't trigger. It's also worth noting that free bet winnings are often paid as net returns, meaning the stake itself isn't returned alongside any winnings, which is different from how a normal cash bet settles.
Every offer on this type of promotion has its own significant terms, and these live in our offers table rather than in generic guides like this one, because they change regularly and vary by operator. That said, there are a handful of conditions worth understanding in general before you claim anything:
Reading the full terms before you deposit takes a couple of minutes and avoids the disappointment of an offer not paying out as expected.
Nearly every UKGC-licensed bookmaker on our betting sites list runs some form of new customer promotion, though the structure differs.
Betfred is a long-established name with competitive welcome offers that typically blend free bets with casino extras, backed by wide sports coverage. The trade-off is that, like most large operators, its full terms take a genuine read before you commit a deposit.
bet365's size and depth of markets mean its new customer offer sits alongside one of the most complete in-play and streaming services in the UK. New customers should note that a platform this large has correspondingly detailed terms attached to its welcome promotion.
talkSPORT BET pairs a cash-based element with free bet credits, giving new customers something across both sportsbook and casino. Withdrawals are generally processed quickly, though as with any dual-reward offer, it's worth checking exactly how each part of the bonus is structured.
Betway's offer sits within a broad, user-friendly platform covering multiple sports well beyond football. The app experience is a strong point, though newer customers should still check qualifying odds before staking.
Paddy Power, part of Flutter Entertainment, is known for accessible promotions layered on top of broad market coverage. Its brand recognition is a plus for new customers, but as with other Flutter-owned sites, terms can overlap with sister brands in ways worth understanding.
William Hill's welcome offer benefits from one of the most trusted names in UK betting and comprehensive market coverage. Its offer structure is fairly standard for the market, so the usual qualifying bet and expiry checks still apply.
Betano combines a straightforward interface with live streaming and generally attractive headline offers. As a newer entrant to the UK market compared with some rivals here, it's worth reading its specific terms rather than assuming they mirror more established operators.
BetVictor's welcome offer is notable for running with no wagering requirements on sports bets, which is a genuine point of difference from operators that impose rollover conditions. The trade-off tends to be a smaller headline amount than some flashier offers elsewhere.
Sky Bet, under the Flutter Entertainment umbrella, is strong on football and racing coverage with a mobile-first app. Its promotion is generally competitive, though as with any Flutter brand, cross-brand exclusions can apply.
Betfair Sportsbook's offer sits alongside its well-known exchange product, both accessible from one account. New customers weighing this one up should note that exchange betting works differently from fixed-odds betting, so it's worth understanding both before diving in.
NetBet keeps its entry point accessible, structured around a modest qualifying wager for new customers who don't want to stake heavily upfront. It's a straightforward offer, though the reward size is correspondingly smaller than some of the bigger-name promotions.
Fitzdares offers a welcome package combining free bets and free spins, appealing to customers who want quick, uncomplicated withdrawals alongside a smaller-scale betting experience. It won't suit those after the biggest headline numbers on the market.
Parimatch runs a football-focused promotion spanning multiple sports markets, plus free spins, and supports modern payment methods like Apple Pay and Google Pay. Its football focus is a plus for fans of the sport, though it may feel narrower if your interest lies elsewhere.
Ladbrokes, part of the Entain group, offers broad market coverage through an established, familiar platform. Its welcome offer tends to follow standard qualifying bet and free bet structures common across the wider market.
The best new customer offer isn't necessarily the one with the biggest headline number. A smaller free bet with low qualifying odds and no wagering requirement can be more genuinely useful than a larger one buried in restrictive terms. Think about which sports and bet types you actually want to use, whether you're comfortable with the qualifying stake, and how long you'll realistically have to use any free bets before they expire.
It's also worth only ever comparing offers from operators listed on our betting sites page, all of which hold a UK Gambling Commission licence. If you're setting a budget or want general guidance on betting sensibly, our safer gambling page covers tools and support available across licensed UK operators.
18+ — please gamble responsibly. Every operator we feature holds a UK Gambling Commission licence and offers deposit limits, time-outs and reality checks. GAMSTOP lets you self-exclude from all UK-licensed sites at once, and the National Gambling Helpline (0808 8020 133) is free and confidential, 24 hours a day.