Ladbrokes v Bet365

Published: 15th October 2020
Author: Joe Kizlauskas
Last Updated: 28th March 2021
Bet365 v Ladbrokes

A Comparison Between Ladbrokes and Bet365 – Who is the Best? 2024

It’s not always easy working out who the top bookmakers are, especially when you compare two of the biggest sportsbooks on the market. To make things simpler for you, we’ve put together a comprehensive comparison between Ladbrokes and bet365. We look at all the key aspects and give you our verdict for which betting site is better in 2024.

Overall Rating Winner: Bet365

Both sites have plenty to recommend them. But overall, we like to think that Bet365 has the edge. It has lots of features that help it stand out from its competition that Ladbrokes can’t quite compete with.

ladbrokes iconLadbrokes

Ladbrokes has a really decent interface that looks attractive and is very easy to use. Firstly, it’s very easy to see what you are looking for straight away, making for a nice and easy user experience. The left of the page gives you a list of all the sports and links that you might need to use. You also have easy access to in-play, live betting and live streaming.

You can also find promotions and other areas of the site quickly. Accessing your account is quick and simple, as is depositing. In terms of user experience, Ladbrokes is impressive.

Bet365 logo 1Bet365

Bet365 doesn’t look quite as easy to use as the Ladbrokes betting site and is slightly less organised looking than the Ladbrokes site. However, it is still very accessible to all players and works well for players. It may lack the sleek design of Ladbrokes, but the colour scheme looks bright and eye-catching.

Having said that, it’s not too difficult to find exactly what you are looking for with the links on the left-hand side and the navigation bar. You can also easily access all its features and promotions. Whilst this isn’t its biggest plus. The site works well and isn’t too difficult to work with.

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Sign-Up Offers Comparison

The very first feature any player notices when weighing up the quality of a sportsbook is the welcome bonuses and UK free bets available. In this section, we compare new customer promotions at Ladbrokes against those at bet365.

Bet365 logo 1Bet365

bet365 sign up offer gives new players the chance of claiming up to £100 in bet credits when they join. The minimum bet to be eligible for this promotion is £5, and bet365 will match whatever you deposit and stake. This will be to the same value of the bets you place after they’ve settled. It’s an excellent opportunity to get a decent boost when you start playing through this operator. 

There are no limitations on the sports markets, so you can use this on anything that takes your fancy. Returns on successful bets will be credited to your account, but the stake is excluded and is not withdrawable even if your bet comes in. When you want to use your credits after they’ve been awarded, you need to select the ‘Use Bet Credits’ option available on the betslip.

A fantastic feature of this promotion is that you don’t have to use it on your first deposit. You can do so anytime within the first 30 days, and it’s straightforward to opt-in. Simply navigate to ‘My Offers’ in the ‘Services’ menu and select ‘Claim Now.’

The last few terms to be aware of include choosing minimum odds of at least 1/5 for one of your selections, add two or three potential outcomes to the bet only and you can’t cash out. It’s an excellent offer, and a tough one to beat for bet365’s competitors.

ladbrokes iconLadbrokes

The Ladbrokes New Customer offer rewards players with £20 in free bets for £5 deposited and staked. The free bets come in sets of four, so you’ll receive £5 x 4 with this promotion. You have to make sure the odds you stake your initial bet at are at least 1/2 to qualify. 

The good news is that you don’t have to wait until you’ve placed one of the free bets to get the next one. Ladbrokes will give you all four to use once your qualifying bet has settled, which means less waiting around. Once you’ve got the free bets, you’ll have seven days to use them before they expire. 

Ladbrokes limit the number of markets you can play on with this bonus, and you don’t get your stake back as withdrawable funds if you win. We feel like the terms are a little heavy and the time limit makes it not as good as bet365, so they win this one. 

Tick IconThe Better Offer

Ladbrokes limit the number of markets you can play on with this bonus, and you don’t get your stake back as withdrawable funds if you win. We feel like the terms are a little heavy and the time limit makes it not as good as bet365, so they win this one. 

Winner: Bet365

Promo Codes

Promo codes are one of the most popular ways to subscribe to a promotion. They allow players to decisively claim a bonus rather than having to tick a box that agrees to everything. You’ll find the option to enter promo codes when you either sign up to a bookmaker or deposit funds to your account.

Bet365 logo 1Bet365

bet365 is well known for offering various promo codes. These change regularly, and you can find the latest ones by searching online or checking the promotions section on the website. 

You don’t currently need a code to benefit from the sign up offer (although you can enter one on the site if you choose), so that makes life easier for players. As a regular user, you can expect to see new promo codes every month. 

ladbrokes iconLadbrokes

Ladbrokes is well known across the UK betting community for its innovative offers in the form of regular bonus codes for existing members. These can range from free bet offers, money back for losses and other variations of rewarding deals to keep you playing. 

In a comparison between Ladbrokes and bet365, we feel the latter loses out. Selecting a bonus at Ladbrokes is straightforward as the bookie states the terms to claim promotions clearly. It’s also easier to see which one you’ve signed up for with Ladbrokes compared to bet365.

Tick IconThe Better Offer

Ladbrokes provides a promo code for its welcome reward. Selecting a bonus is straightforward as the bookie states the terms to claim promotions clearly. Moreover, it’s easier to see which prize you’ve signed up for with Ladbrokes compared to bet365.

Winner:  Ladbrokes

Loyalty Program

We continue our comparison of bet365 vs. Ladbrokes by taking a look at the VIP programs available. Both loyalty schemes/existing customer offers hold a wealth of benefits, but which one is better?

Bet365 logo 1Bet365 VIP Club

Here’s the bad news. Bet365 doesn’t currently offer a loyalty program for the sportsbook, which is massively disappointing for us. You can find one for poker, casino and bingo, but sports betting fans are missing out here. 

We would expect this to change in the near future, as bet365 is highly competitive in everything else they do. All we can say for now is watch this space for updates on a future sportsbook loyalty program for bet365 punters. 

ladbrokes iconLadbrokes VIP Club

Players with a registered Ladbrokes account have access to its lucrative VIP program, the Grid. The biggest advantage is the ability to earn points by betting on Ladbrokes sports markets.

There are four loyalty levels available. You start on bronze and can work your way up to gold. The highest level, platinum, is invite-only. Furthermore, you must meet the point requirements for any given level every month, as your points don’t carry over. That means if you hope to claim the better rewards, you’ll need to play a lot. 

Benefits for this loyalty club include exclusive promotions, special event invitations and prize draws. In addition, you’ll have access to priority customer service and even a dedicated account manager. 

You can also take part in completing challenges and basic tasks that award further rewards. Similar to bet365, you earn coins that you can exchange for scratchcards in the shop. Also, you can select from daily, weekly and monthly prizes. Plus, you’re frequently updated on the summary of your points when entering your Ladbrokes login details.

Tick IconThe Better Offer

In the absence of competition from bet365 when it comes to loyalty, this is a clear victory for Ladbrokes.  This is an area bet365 needs to work on

Winner:  Ladbrokes

Available Markets and Sport

Let’s take a look at the difference between the available sports markets at Ladbrokes and bet365. This is a crucial aspect to take into account as it gives you a firm idea of the betting opportunities available.  

You’ll discover a very similar list of popular sports betting available on both sportsbooks. Markets such as football, cricket, tennis and rugby are all on offer. The most significant differences between both bookmakers lie with the niche sports on offer.

Bet365 logo 1Bet365

Bet365 provides plenty of opportunities if you plan on making use of less popular sports. Options such as trotting (a form of horse racing), bowls and handball are all available for real money betting. 

ladbrokes iconLadbrokes

In comparison, Ladbrokes falls short as it focuses on more popularised markets. You can still find a few interesting options like fishing, but not nearly as many as bet365.

Both sportsbooks also give you access to alternative markets like politics, for example. Here you can stake money on US and European elections. Ladbrokes even offers betting options on special television events, such as the Emmys and Strictly Come Dancing

Another popular sports market on the rise is eSports betting. Both operators provide this market with exciting opportunities. Bet365 is by far the better option for this type of sport given the long list of different games on offer. You’ll find tournaments for games like DOTA, CS: GO, and LoL.

Players can also access the bet365 bingo or poker sections, a feature that Ladbrokes also offers but not at the same level. The operator focuses heavily on poker, even providing a designated poker VIP section as we’ve already pointed out.

A big tick in the bet365 box is its offering of BetBuilder and Edit Bet, as well as basic features such as cash out, which it does better than any other betting site on the market. Ladbrokes also offers a number of features, but not to the same extent as bet365.

Tick IconThe Better Option

Again, bet365 wins this section’s comparison due to its better market selection. Furthermore, its platform is far more user friendly, listing each event clearly. What’s more, you can favourite specific markets to make them easier to find the next time you enter your Bet365 login details.

Winner: Bet365


Comparing odds is another vital process players need to consider when choosing a sportsbook. To better understand which bookmaker gives better odds, we compare the Ladbrokes football market to that of the bet365 football section.

Both operators offer similar odds across the board because most major sportsbook odds don’t differ too drastically.

Bet365 logo 1Bet365

However, when it comes to favourable odds on the underdogs, bet365 provides better options. It almost encourages players to take a chance on the risker outcome, awarding lucrative payouts. It’s worth mentioning that odds can always change; they depend heavily on which market you’re staking money on and how soon the event takes place. The earlier you place a bet, the better the odds generally are. 

ladbrokes iconLadbrokes

Ladbrokes may not always offer the same quality odds that Bet365 does. However, when there are big events on, you will find that Ladbrokes sometimes offer enhanced odds offers – more so than Bet365. So. if there is a big event or match on, it’s worth checking out Ladbrokes to see if there are any deals available.

Another note worth remembering is that bookmakers frown on opening too many accounts and can suspend accounts because of this. We recommend you compare sportsbooks before signing up and only register with bookmakers that offer the best odds across the board. 

Tick IconThe Better Option

This very much depends on when you look as there isn’t much between the two. However, at the time of writing, bet365 slightly edges the odds comparison.

Winner: Bet365

Live Betting & Streaming

Live-streaming an event and placing a wager on the in-play betting market is another feature growing in popularity. More and more punters choose this form of betting as it provides unique wagering options compared to the standard betting section.

Both operators offer in-play betting on select games and show a live broadcast of the match. However, you’ll need a verified account before you can access this feature. The odds available echo a similar pattern to the traditional markets, with bet365 edging out its competition.  

Bet365 logo 1Bet365

A huge advantage of using the bet365 live stream feature is the additional information you can view. The bookie provides in-depth head-to-head details as well as live updates. Additionally, its layout is more user-friendly, making it a breeze to work with.  

ladbrokes iconLadbrokes

The Ladbrokes live streaming feature is in no way sub-par; however, in comparison, it yet again falls slightly short. This is mainly due to its somewhat more confusing interface. One aspect we like is that you regularly can view your betting slip and there’s a quick cash-out option.

Tick IconThe Better Option

Both of these companies offer great live streaming and in-play options. Again, there’s not much between the two companies. The only deciding factor was that bet365’s interface was easier to uses, and so it just edges this one.

Winner: Bet365

Mobile Betting App

Thanks to innovative technology, you can now enjoy gambling on the go using your mobile device. Many operators struggle to provide a dedicated platform that emulates a similar feeling to its PC version. 

After testing the bet365 mobile application to the Ladbrokes app, we struggled to come up with a winner. Both platforms work well and act as an extension of the sportsbooks rather than a completely different experience. 

Bet365 logo 1Bet365

The bet365 app gives you brilliant functionality, providing the same features found on its PC counterpart. On top of that, it sends you notifications, keeping you up to date with the latest news. You can get the app on both iOS and Android devices. 

ladbrokes iconLadbrokes

In comparison, the Ladbrokes app also gives you access to all the features you’ll find on its PC platform. What makes it even better is your ability to access its unique section called the Grid. You can keep track of your bets as well as read the latest news and statistics for selected sports. 

Tick IconThe Better Option

We feel the bet365 app wins yet again in this section, but only just. It mainly comes down to its responsiveness and intuitive design, making it a better experience all-round. 

Winner: Bet365

Our  Final Verdict: Winner  Bet365

After comparing these sportsbooks, we feel they both provide a fantastic amount of value and great features. Regardless of what operator you choose, you’re sure to find quality and a competitive platform. 

To conclude this comparison between bet365 and Ladbrokes, we feel that bet365 is the superior bookmaker – but only just. The long list of sports markets makes it the perfect match for players looking for a range of betting opportunities. Also, its beneficial welcome promotions give new players a fantastic start to their accounts. 

The mobile app is one of the best on the market, providing valuable features and a design that’s very easy to navigate. Plus, the odds available favour players looking to place a riskier underdog wager. 

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.