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<p>Fan of football? Then here at MaxFreeBets, we've done the hard graft and, after extensive research, we found the best football betting sites in the UK to be... bet365, William Hill and Betfred, based on criteria including: their football market coverage, in-play betting, Bet Builder features, accumulator offers and overall experience on both desktop and mobile. We’ve compared hundreds of different UK bookmakers using a varied selection of publicly available odds, promotion terms, app ratings and sportsbook features - so we can bring you all the best options available for the upcoming Premier League and EFL season.</p><p>And our ratings are based on what we know actually matters to football bettors: generous odds, the number of football markets they offer, how flexible their Bet Builder is, the quality of live football betting and streaming, accessibility of football accumulators and having a variety of safe and secure payment options. Of course, every site we recommend holds a UK Gambling Commission licence, so you can be assured of the very best (and safest) experience possible.</p><p></p>
Top Football Betting Sites in the UK
Remember, bonuses can change at short notice. Moreover, you should always check the terms, including minimum odds, qualifying bet settlement rules, payment method exclusions, and free bet expiry dates, before signing up and claiming.
Comparing UK Football Betting Sites
Let’s look at all the football-specific features the top football betting sites offer that separate them from the rest…
Site | Rating | Standout feature | Leagues covered | Markets on a big PL game | Bet Builder | Live streaming | Acca offer | Welcome offer |
|---|
bet365 | 4.6/5 | Depth of in-play markets | 69+ | 200+ | Yes | Yes | Acca Boost | Bet £10 Get £30 in Bet Credits |
William Hill | 4.5/5 | Football market selection | 60+ | 250+ | Yes | Yes | Acca Promotions | Bet £10 Get £30 in Free Bets |
Betfred | 4.7/5 | Acca Flex | 55+ | 180+ | Yes | Selected events | Acca Flex | Bet £10 Get £50 in Free Bets |
Paddy Power | 4.5/5 | Same-Match Bet Builder | 60+ | 200+ | Yes | Selected events | Acca Insurance | Bet £5 Get £40 in Free Bets |
Betano | 4.4/5 | Slick in-play experience | 50+ | 180+ | Yes | Yes | Boost Tokens | Bet £10 Get 3x Boost Tokens + 2x £10 Free Bets |
Sky Bet | 4.4/5 | Request A Bet & Acca Freeze | 60+ | 200+ | Yes | Limited | Acca Freeze | Get £30 in Free Bets |
Betfair | 4.3/5 | Betting Exchange | 65+ | 200+ | Yes | Selected sporting events | Free Bet Builders | Bet £10 Get £50 in Free Bet Builders |
Coral | 4.0/5 | Broad streaming schedule | 60+ | 180+ | Yes | Yes | Acca Insurance | Bet £5 Get £30 in Free Bets |
BetVictor | 4.4/5 | Price Boosts | 60+ | 180+ | Yes | Yes | Price Boost Promotions | Bet £10 Get £30 in Free Bets |
Planet Sport Bet | 4.1/5 | Best Odds Guaranteed | 45+ | 150+ | Yes | No | Selected Boosts | |
How We Test Football Betting Sites
We rank each and every bookmaker against the exact same football-specific criteria. We go to their sites and compare the prices we see for the different leagues and markets, the variety of football markets on offer, their Bet Builder features, promotions (and terms), the quality of their apps, payments and their safety, security and licensing information - and bet on football ourselves.
Odds and Value
First, we look at the football betting odds on the main markets - like match results, both teams to score, over/under goals, Asian handicap, correct score, etc. Obviously, the best odds tend to vary by fixture and market, so we generally compare ordinary Premier League or Championship matches rather than just checking a couple of ‘top 6’ fixtures.
And we also look at margins. Bookies with lower overall margins generally offer the most competitive prices - and potentially a bigger payout on winning bets.
Market Depth and Coverage
We also look at the number of football competitions they cover and the choice of markets they have available on each match. We’d expect Premier League and Champions League fixtures to have hundreds of markets - although lower-league football matches tend to have fewer options.
Some of the areas we look at are:
The number of domestic and international leagues available
The quality and quantity of pre-match and in-play football markets
The offering of player shots, tackles, assists and goalscorer bets
Corners, cards, fouls, and team totals
Asian handicaps and alternative goal lines
Outright winners and the markets available throughout the year
Bet Builder and Same-Game Multis
The best football bookies should offer a Football Bet Builder - that lets you combine multiple selections from the same match into one big bet. So, for example, you could combine a home win, BTTS, over 2.5 and a player to have a shot on target all in one bet.
Ideally, a bookie should let you combine:
Match result and goals
BTTS
Corners and cards
First or anytime goalscorer
Player shots and shots on target
Player tackles, fouls or assists
Team and player selections from the same match
We also see what combinations they block. Bookmakers can advertise hundreds of Bet Builder markets, but when we’ve looked deeper into it, they’ve actually restricted the combinations that football punters are most likely to want.
Accumulators, Boosts and Insurance
A football accumulator lets you combine selections (legs) from different matches into one big bet. For you to win your acca, every leg needs to win, which means they’re a lot higher risk than single bets.
We look at factors like:
Minimum number of legs
Minimum odds per selection
Maximum stake and maximum free bet
Percentage profit boost
Whether your reward is cash or a free bet
Whether your accumulator loses completely if one leg fails
Whether cashed-out bets qualify
Which football competitions are selected
And we also look for boosts and Acca Insurance. Acca Boosts can be great for adding value to winning accas, but insurance is also appreciated, as it protects you if one of your selections does fail. We also look at the terms behind these offers.
In-Play Betting
Live betting is great if you want to place your bets after kick-off. We check out the range of in-play markets they have, whether they give you access to real-time statistics, the availability of Cash Out and how clearly suspended betting markets are shown.
The best in-play football UK betting sites offer a lot more than just live match results. They should also offer betting options like next team to score, next corner, total cards, player shots, half-time result, in-play Bet Builder options and more.
Live Streaming
We then check what football matches are available to stream - and what customers actually have to do if they want to watch them. Depending on the bookmaker, you’ll probably need money in your account and/or to have placed a bet in the last 24 hours.
Live streams can be useful, but sometimes they do come with a delay… maybe around 10 seconds behind the action. So, it’s best not to assume that the pictures and in-play odds are perfectly synchronised.
Mobile App Experience
And, of course, we look at the football betting app experience - checking out not only the Apple App Store and Google Play ratings, but also trying the apps for ourselves. We look at features like ease of navigation, the availability of football filters, access to Bet Builder, biometric login, design of the bet slip, live markets, and whether the app offers the same (or better) betting features as the desktop site.
Ideally, it should also offer mobile-only promotions, odds boosts, push notifications, etc as they can all add extra value.
Payments and Withdrawal Speed
Our team then reviews the selection of deposit methods and withdrawal methods available - looking for options like debit cards, Apple Pay, PayPal, instant bank transfers - the more the better.
We also look at their withdrawal times, and whether there are any deposit methods that can void your welcome bonus (as sometimes e-wallets and prepaid cards are excluded).
Safety and Licensing
Every UK football betting site we recommend has to have a UK Gambling Commission licence. We check it for ourselves as well, by verifying the licence number against the UKGC Public Register and confirming that they provide a variety of responsible gambling tools like deposit limits, time-outs, reality checks and self-exclusion to make sure they help you bet responsibly.
We also confirm that they participate in GamStop (a prerequisite of having a UKGC licence). This is all a baseline requirement and NOT an optional ranking feature.
Bonuses and Ongoing Value
A large welcome offer is only good if the T&Cs are fair and reasonable, which is why we look at the first deposit, minimum bet, min odds, eligible markets, bet settlement rules, free bet value - how quickly free bets expire, and how good they are for football fans!
But it’s about more than your first bet bonus. We also want to see that they offer daily odds boosts, acca insurance, early payouts for specific margins, football specials, free-to-play games, bet clubs, and enhanced prices all through the season.
Best Football Betting Site by Category
Category | Winner | Why we selected it |
|---|
Best for in-play football betting | bet365 | Extensive live markets, fast price updates and live statistics |
Best for football accumulators | Betfred | Acca Flex and regular accumulator promotions |
Best Bet Builder | Paddy Power | Strong combination of match, goals, corners, cards and player markets |
Best for live streaming | bet365 | Excellent football streaming schedule across major competitions |
Best football odds | bet365 | Offered some of the most generous odds on major markets |
Best for market depth | William Hill | Extensive markets on major Premier League and European fixtures |
Best football betting app | Sky Bet | Clear football navigation, BuildABet and Acca Freeze |
Best new football betting site | Planet Sport Bet | Simple mobile experience and football-focused promotions |
Best for Asian handicap | Betano | A new betting site with an impressive selection of handicap lines on a modern football betting interface. |
Best for BTTS and goals markets | Betfair | Strong range of team goals, BTTS and total-goals combinations |
The best betting site for you depends on which football competitions and bet types you actually prefer. If you’re a Premier League acca bettor, you may be looking for insurance and profit boosts, while if you prefer Asian handicap markets, you’d probably want to look for competitive odds and deeper lines.
Football Markets and Leagues Explained
The best online football betting sites make sure they cover the Premier League, Championship, FA Cup, Champions League, Europa League, La Liga and all other major European football competitions - alongside some of the other lower-league and international football competitions.
Here are just some of the markets they should offer…
Match Result (1X2)
This is the most popular football betting market, and you just need to predict whether the match will finish as a:
1 - Home win
X - Draw
2 - Away win
Settlement is usually based on the result after 90 minutes plus injury time and doesn’t include extra time and penalties unless otherwise stated.
Both Teams to Score (BTTS)
A BTTS bet is betting on whether or not both teams will score during normal time.
It’s a great option to combine with Match Result or Over/Under Goals bets if you have access to a Football Bet Builder.
Over/Under Goals
Here, you’ll need to predict whether the total number of goals scored during a match will be over or under a set number - like:
Over 0.5 Goals
Over 1.5 Goals
Over 2.5 Goals
Over 3.5 Goals
So, for example, if you bet on over 2.5 Goals, you’ll win if there are three or more goals scored.
Asian Handicap
Asian Handicaps give the underdog a virtual goal advantage or the favourite a virtual disadvantage.
For example:
Often, they also remove the possibility of a draw, which is why they’re popular with more experienced punters looking for better value.
Correct Score
To win, you’ll need to predict the exact final score, i.e.:
Because they’re a lot more difficult to predict, you’ll generally get a much bigger payout for winning.
Goalscorer Bets
This market lets you bet on which players you think will score, with options like:
First Goalscorer
Anytime Goalscorer
Last Goalscorer
Two or More Goals
Hat-Trick Scorer
However, own goals will normally be settled according to the online bookmaker’s goalscorer rules.
Outright Betting
You should also be able to bet on long-term football outcomes rather than just individual matches - with options including:
Premier League Winner
Champions League Winner
FA Cup Winner
Europa League Winner
Top Goalscorer
Relegation
Top Four Finish
Group Winner
You can place bets all throughout the season, with odds being updated as situations change.
Football Accumulators
Football accumulators let you combine selections from different matches into one bet for one potentially big payout.
Because the decimal odds are multiplied together, the winning potential can be impressive. However, because you need every selection to come in for your bet to win, they’re much riskier, which is why features like Acca Insurance and Acca Boosts should also be offered.
Leagues Covered Comparison
One of the biggest differences between top football bookmakers is the number of leagues and competitions they cover.
Bookmaker | Football Competitions | Premier League | European Football | Lower-League Coverage |
|---|
bet365 | 69+ | Extensive | Extensive | Strong |
William Hill | 60+ | Extensive | Strong | Good |
Betfred | 55+ | Extensive | Strong | Good |
Paddy Power | 60+ | Extensive | Strong | Good |
Betano | 50+ | Strong | Strong | Moderate |
Sky Bet | 60+ | Extensive | Strong | Strong |
Betfair | 65+ | Strong | Extensive | Good |
Coral | 60+ | Extensive | Strong | Good |
BetVictor | 60+ | Strong | Strong | Good |
Planet Sport Bet | 45+ | Good | Moderate | Moderate |
However, it’s worth remembering that coverage changes throughout the season, so these numbers can vary.
Football Bet Builder Explained
Football Bet Builders are great because they let you combine more than one selection from the same match into a single bet slip. Generally, you’ll be able to combine markets including:
Match Result
Both Teams to Score
Total Goals
Correct Score
Corners
Cards
Player Shots
Shots on Target
Assists
Tackles
Goalscorers
However, they don’t all have the same flexibility. Some restrict certain combinations, while others will let you combine practically anything!
Overall, we found that Paddy Power and bet365 offer the best Football Bet Builder experiences, because they have an excellent selection of available markets and let you combine player, team and match markets in most major tournaments and leagues.
Football Betting Offers and Promotions
We would also expect a good football betting site to offer a good selection of bonuses and promotions specifically for football bets.
Acca Insurance
Acca insurance gives you your stake back if one leg of your football accumulators loses (on eligible accas). Your refund will either be paid out as cash, free bets or bet credits. Make sure you check the minimum number of legs, minimum odds, maximum bet credits stake, and maximum refund.
Acca Boosts
Acca Boosts ‘boost’ your profit if your acca wins, with the percentage of the boost depending on the number of selections.
Price Boosts and Enhanced Odds
Price boosts increase the odds of a particular result. You can get them for various online football betting markets such as match result, goalscorer market, Bet Builders and more. You should always compare the enhanced price with the best odds available elsewhere so you know you’re getting a good deal.
Bore-Draw and Money-Back Offers
Some UK bookmakers even offer to refund losing bets if the match you bet on finished with a 0-0 result or meets other conditions. However, your refund might be capped or paid out as free bets rather than cash.
Free Bet Clubs and Weekly Acca Offers
Some also have football bet clubs that reward those who place one or more qualifying bets every week. There’s the Sky Bet Club, which is a great example of this, and there are other bookies with similar promotions that give you free bets, acca free bets, profit boosts or other rewards for loyal customers when your qualifying bet settles. Remember, please gamble responsibly.
Football Bet Builders – Head to Head
Football Bet Builders are the way to go now - and vital for any bookie that wants to be ranked as a top-rated football betting site. Essentially, they let you combine multiple markets from the same match into one big bet.
However, the number of displayed options rarely tells the whole story - so to help you, here’s a handy comparison tool....
Bet Builder feature | bet365 | Paddy Power | Betano | Sky Bet | William Hill |
|---|
Match result | Yes | Yes | Yes | Yes | Yes |
BTTS and total goals | Yes | Yes | Yes | Yes | Yes |
Corners | Yes | Yes | Yes | Yes | Yes |
Cards | Yes | Yes | Yes | Yes | Yes |
Player shots | Yes | Yes | Yes | Yes | Yes |
Shots on target | Yes | Yes | Yes | Yes | Yes |
Player tackles | Fixture-dependent | Fixture-dependent | Fixture-dependent | Fixture-dependent | Fixture-dependent |
Player assists | Fixture-dependent | Fixture-dependent | Fixture-dependent | Fixture-dependent | Fixture-dependent |
In-play Bet Builder | Selected matches | Selected matches | Selected matches | Selected matches | Selected matches |
When doing our research, we were most impressed with Paddy Power’s Football Bet Builder because it has an excellent same-match selection and offers regular Bet Builder promotions.
Live Streaming for Football
During our comparisons, we found bet365, William Hill, and Coral all provided the best football live streaming options, but noted the availability depended on the league and account status. There are some Premier League matches that can’t be streamed via bookmaker apps because the UK broadcast rights belong to TV partners.
That being said, lower-league, European and international matches are generally more widely available. To access them, you will generally need a funded account or to have placed a qualifying sports bet within the previous 24 hours. Always check the live-stream icon before the game kicks off.
And it’s also important to remember that bookmaker streams are often delayed, usually by up to 10 seconds, and this matters a lot when you’re using in-play markets because the sportsbook could suspend or update the odds before the action has actually appeared on your screen.
How to Choose a Football Betting Site
Still not sure which football betting site to go for? Then here’s a quick checklist of everything you should consider before making your choice…
Does it offer football betting odds on the matches and markets you use?
The quality and quantity of its Premier League, EFL and European league coverage.
What markets are available for ordinary matches - not just major fixtures?
What Football Bet Builder combinations does it allow?
What Acca Insurance, Acca Boosts and football specials are offered?
Does it offer fast in-play speeds, Cash Out and live stats?
What are its live streaming requirements?
The quality of its mobile app.
The variety of deposit and withdrawal methods.
Its withdrawal times.
Does it have a UK Gambling Commission licence?
What responsible gambling tools are on offer?
Most importantly, don't just pick a UK football betting site because it has a big welcome bonus. Look for competitive prices, reliable withdrawals, and ongoing promotions, as these all mean better value in the long term.
Finally, remember you should set yourself a staking plan, stay disciplined and don't chase losses, and always gamble responsibly.