Ladbrokes vs William Hill
Ladbrokes comes out ahead on promotions and features, while William Hill takes odds. We couldn't judge 1 of the 4, where one side hasn't published something — we leave those alone rather than counting the silence against them. William Hill still scores higher overall (91 against 84) — winning more areas isn't the same as scoring higher, because odds carry the most weight of the five.
Ladbrokes
84
MFB score
Based on 4 of 5 areas
William Hill
91
MFB score
Based on 3 of 5 areas
Line by line
| Area | Ladbrokes | William Hill |
|---|---|---|
| Odds | 0 | 57 |
| Promotions | 100 | 93 |
| Features | 75 | 25 |
| Safer gamblingNot compared — we don't have this for William Hill yet | 100 | Not published |
Each area is scored 0–100 from what the bookmakers publish themselves and from 30 days of our own price checks. Where one hasn't published something we leave the row alone rather than counting the silence against them — which is why the two headline scores are based on different numbers of areas. How we review
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