William Hill Free Bets

william hill logo

Want William Hill free bets? Take a look below to find out about promotions, bonuses and other free bet offers for both new and existing customers. If you are looking for an online bookmaker that oozes experience, then William Hill should be at the top of that list.

Bet £10 Get £30 In Free Bets
New players only | Min deposit £10 using code P30 | Min odds 1/2 (1.50) | Free bets paid as 2 x £15/€15 (30 days expiry) | Payment method/player/country restrictions apply T&C's Apply

If you are looking for an online bookmaker that oozes experience, then William Hill should be at the top of that list.

Founded in 1964, William Hill is one of the oldest UK betting sites available to punters in the United Kingdom. Being in the industry this long can only be a good thing, as it shows William Hill has managed to gain the trust of its fellow punters.

Sign Up Offer

As soon as you have opened up your account, you will then be eligible to claim your William Hill free bet offer. The current William Hill welcome bonus is Bet £10 get £30 in Free Bets when you make your first deposit of £10 or more on a bet with odds of 1/2 or more. This is a pretty decent welcome offer in terms of the amount, but we also checked the terms and conditions as well, which include the following:

  • If making an each-way bet, only the win part of the bet counts
  • It is not available if you make your first deposit with Neteller, PayPal, Skrill, Paysafecard or Envoy.
  • There are geographical restrictions. This is only available for punters in the UK, ROI, Jersey, Guernsey and the Isle of Man.
  • Free bets stake not refunded as part of the settlement of winning free bets
  • You must play your free bet within 30 days of receipt
    So, a very decent bonus with pretty reasonable terms and conditions attached.

You can find more UK Free Bets here

Other Offers & Promotions

  • 2 Clear Bonus
  • Try Again Bonus
  • Cash in My Bet Acca 5 Insurance Your Odds
  • Enhanced Odds

Other exclusive promotions are as follows:

William Hill’s betting promotions and offers vary across their platform and their existing customer offers are also another contributing factor to why this is one of our top-rated bookmakers. There are plenty of attractive bonuses to take advantage of as a William Hill customer and these include; casino bonuses, bonus spins, sports betting promotions and bingo club rewards. 

We advise taking the time to read all of the individual promotion terms and conditions, as they will stipulate important information regarding how to claim your desired bonus. For example, deposit bonus terms like; minimum deposit limits, minimum stake, maximum stake, bet stake contributions, qualifying deposit, payment method exclusions, time limits, promo codes/bonus code, turnover wagering requirements/staking requirements and maximum bonus amount.  

William Hill’s promotions and offers vary across their platform and their existing customer offers are also another contributing factor to why this is one of our top rated bookmakers.

How To Claim Your William Hill £30 Free Bet

Claiming your William Hill free bet is easy, just follow the 5 steps below:

  • To begin claiming your William Hill promotional code, players will need to click to reveal the code in the box above.
  • From here you will need to follow the link that we’ve provided to go through to the William Hill website, where you can sign up and start creating your own account.
  • After you’ve entered your personal details, there will be a eld for you to enter any promo codes, which is where you’ll want to enter the code which we’ve provided.
  • Once you’ve opted in by entering the code, you’ll need to make a qualifying deposit and bet of £10.
  • When all the conditions have been met, William Hill will credit the free bet money into your account within 24 hours.

William Hill Free Bet Terms & Conditions

New players only | Min deposit £10 using code P30 | Min odds 1/2 (1.50) | Free bets paid as 2 x £15/€15 (30 days expiry) | Payment method/player/country restrictions apply.

  • This promo code and the free bets are only valid for new players who haven’t had an account before. If you have a William Hill account, you won’t be eligible for this offer.
  • This is a deposit bonus, therefore the qualifying bet must be made of at least £10. This bet must be made on a market where the odds are 1.5 or greater.
  • When making the qualifying deposit, only payments from credit cards or debit cards count towards the promo code offer at William Hill. Deposits made via e-wallets will be excluded and could affect your ability to receive the bonus.
  • All the free bets must be used within 30 days of receiving them, if they aren’t used within the allotted time frame, you risk losing them altogether.
  • William Hill reserves the right to back out of this offer code deal and any subsequent promotions at any time should they feel the need to.
  • If William Hill notices you are using a VPN when signing up for this promotion, they can revoke the bonus funds and ban your account.

Pros & Cons

We have summarise below the good points and bad points of this bookmaker.


  • Great Banking Options
  • 24/7 Support
  • No withdrawal Limits


  • Restricted Countries

Key Information

🔴 Site Name William Hill
💋 Owner WHG (International) Limited
📊 Markets

Sports, casino, bingo 

😘 Welcome Offer Bet £10 Get £30 In Free Bets
💳 Minimum Deposit £10
🔥 License View
📅 Founded 1998
🏪 Software
📪 Address

6/1 Waterport Place


🔗 Website williamhill.com
😍 Sister Sites Paddy Power, Bet365Unibet – All running the same software
💰 Deposit Methods

Visa, MasterCard, Neteller, Skrill, PayPal, Maestro, iDebitBankwire American Express

These days, William Hill boasts a huge number of sports, thousands of markets and offers aplenty. It has a reputation that makes it trustworthy and even after all this time, it is one of the go-to betting sites in the UK. It is licensed by the UKGC – the industry standard.

In our William Hill free bet list here at MaxFreeBets, we will be looking at every area of the William Hill betting site. We’ll obviously be looking at all the sports and markets on offer. However, we’ll be looking at more than that. We’ll be checking out the complete user experience. Areas we’ll explore include the William Hill promotions and offers, betting features available. Then we’ll check out the payment methods, customer service, live betting and live streaming as well as check out how secure and trustworthy the site is.


Check out our expert ratings below for William Hill. 

4.9Out of 5
4.9 rating
One of the biggest

It offers everything I want to bet on, with a great ‘Your Bet’ – so even if it doesn’t have it, it will give me odds anyway

Our Scores






Overview of Our Experience at William Hill

This is William Hill; it has been a popular bookmaker for a long time and for good reason. This was clear when we entered the site. To be honest, when opening the site, we found it to look a little cluttered, but that is because it has so much to offer. It took us a little time to see exactly where things were, but once we got the hang of it, it was worth it. There was so much on offer – and lots of William Hill specials which was fantastic. Aside from being cluttered, it was a great site, with lots of offers and more sports and markets than you can imagine. Our only criticism is that it is a victim of its own success – with so much going on

Is William Hill Trustworthy?

This is a huge betting company that is available in a number of different countries across the world. As such, it has to go through strict and rigorous procedures to makes sure it is compliant in all countries. The site is licensed by a number of regulatory bodies, Not only is it licensed by Gibraltar Gambling Commissioner in order to be regulated in Europe, but it is also regulated by the UK Gambling Commission. This is the most important license as it means that you can play on the site in the UK. The UKGC is known for being very strict, so you can be sure that the site adheres to the most stringent of rules.

On top of this,  William Hill is an IBAS bookmaker. IBAS (Independent Betting Adjudication Service) is an ‘Alternative Dispute Resolution Service’ which is designed to be impartial in case of any disagreements between the betting site and customer. It is an intermediary service that acts fairly and impartially so any issues are dealt with without prejudice.

In terms of site security, the website protects all data – both personal and financial using top of the range SSL encryption technology, so your data will be kept safe from hackers.

In terms of responsible gambling, William Hill is linked to sites such as Gamblers Anonymous, GambleAware as well as Gambling Therapy. This is important because if you do find that you are having issues with problem gambling, then you will be able to get instant access to help on the William Hill betting site.

How To Use Your Free Bet

William Hill is primarily a sports betting platform, so it is no surprise to see that they offer a huge amount of online sports betting markets across their website and sports app. Below you can find a table of the available sports at William Hill. 

TennisGreyhoundsCricketAmerican FootballBasketball
DartsBoxingGolfMotor RacingBaseball
VolleyballAustralian RulesBandyBaseballBowls
CyclingFutsalGAA FootballGAA HurlingHandball
Ice HockeyMotorbikesRowingRugby LeagueRugby Union
SnookerUFC/MMAWinter SportsTVSpecials

On top of all the sports, you can also bet on other markets including esports betting. The current esports available to bet on are CS:GO, League of Legends, Overwatch – OWL, Dota 2 and StarCraft.

If you want to have a little more fun, then you can make bets on TV shows such as Love Island, Dancing on Ice or I’m a Celebrity. You can also bet on current affairs or politics… Royals or members of the cabinet. Generally, if it’s bettable, you can bet on it. William Hill is well-known for its coverage of horse races, with it providing coverage of all the feature race meetings from the UK and Ireland. 

Obviously, with a site like William Hill, you can bet on more than just who wins and who loses. It’s very impressive overall. There is a huge number of markets offered on all sports and fixtures. All you have to do is click on the fixture that you want to bet on, and you’ll be presented with all the different betting options that are available. Especially when looking at the biggest sports such as football and horse racing. You’ll be able to enjoy in play and ante-post betting on top leagues such as the Premier League, Champions League and more. You can also access the ‘your odds’ where you can get odds for any market or bet that you want. Basically, if you want to bet on it at William Hill you can. If they have it great, if they don’t, they’ll make it for you.

You can bet in-play or on fixtures coming up in the next couple of days. Simply click on the link and see what betting markets are available to you. It’s also a great betting site for anyone interested in pool betting, which is becoming more popular now. You’ll see exactly why William Hill has lasted so long in the industry. There are hundreds of markets available for all different sports.

William Hill Live Streaming/In Play Betting

One of William Hill’s biggest selling points is the in-play betting. You can bet in-play on a huge number of sports – especially the main ones like horse racing and football. There are also plenty of in-play betting markets available. As an added bonus, you can even watch your live best in action with the William Hill live streaming service on William Hill TV. Having said that, you can only access the William Hill television service if you have enough money on your Will Hill account or have made a bet on that event.

You do need to be aware that you can live stream all sorts of events and sports – including those outside of the UK. What’s more, you can also live stream commentary in the build-up to the event as well as the live commentary before the main event takes place.

Cash Out Betting

Another very popular feature available at William Hill is the Cash-Out option feature. This allows you the opportunity to cut and run if your bet is teetering on the edge of victory or defeat. So, for example, if you bet that the correct score will be 2-1 and it gets to the 80th minute and the score is 2-1, but a player has been sent off and a goal looks likely to be scored, then you can cash out your bet.  This is a great feature on the site that really tests your nerve. So, if you think your bet is just about to lose, get your winnings and go!

William Hill Payment Methods

Well, as you can imagine from such a big site, there are a huge number of payment options available. You can therefore deposit and withdraw your money in the way that suits you the most. You can currently deposit with the following methods:

  • Visa
  • MasterCard
  • Neteller
  • Skrill
  • PayPal
  • Maestro
  • iDebit
  • Cheque
  • Bankwire
  • American Express

For players outside of the UK, you can use the following deposit methods

  • UseMyBank
  • CashU
  • Gluepay
  • Teleingreso
  • Bank Link
  • Multibanco
  • EPS
  • eWire
  • Boleto Bancario
  • eKonto
  • Fundsend
  • Speedcard
  • Euteller
  • POLi
  • iDeal
  • Abaqoos
  • Nordea
  • Giropay
  • Sofortuberweisung

All deposits with any method are instant, so as soon as you make your deposit, you can get going. Furthermore, all deposits are free from fees. The William Hill minimum deposit is £5 – which is pretty low compared to many others. However, if you use some payments including eWallets, the minimum deposit is £10.


You can withdraw via all the methods available for depositing. However, you need to know that you can only withdraw via the same method you deposited with. If you make a deposit with a bank card, you have to make your withdrawal via the same bank card. This is the same in all bookmakers due to anti-money laundering regulations.

When you withdraw via eWallet, you can get your money in under a day generally. However, if you withdraw via debit card, then it can take anywhere between 1 to 5 days. Should you withdraw via bank transfer, then it can take a lot longer – between 5 to 10 working days.

Also, be aware that the amount you can withdraw at any one time depends on your method of withdrawal. If you withdraw via Quick Cash, then the withdrawal range is between £10 to £5,000. However, if withdrawing with Visa, MasterCard and Maestro, then you can withdraw between £10 and £250,000.

Currently, you can deposit and withdraw with the following currencies: GBP, USD, CAD, AUD, SEK, EUR, DKK, HKD, DGD, JPY and CHF

William Hill Customer Service Options

As you would expect from such a renowned betting site, William Hill customer service knows exactly what it is doing when it comes to Customer Service.

There are a few ways to get in touch with the customer service team. To find it, all you have to do is head over to the contact us page and see what your options are.

Firstly, our favourite option is the live chat. Not only is it super quick, but it is available for you to use 24 hours a day, which is a huge thumbs up. Using the live chat, you can get immediate access to the support team. In our experience, this is the easiest and the quickest way to get any issues resolved. Furthermore, we found all the agents to be polite and helpful.

Another good option available to users is the William Hill phone number, which is available to you if you live in the UK – 0800 3551 3551. As you can see, this is a freephone number, so if you are kept on hold, you won’t need to worry about getting a big phone bill. You can use this number from mobiles as well as landlines. Again, this is a quick and easy method, perfect if you have a difficult issue and want to speak to a person. There are other numbers available to bettors outside of the UK, but these will have costs attached. Just like the live chat, the agents were quick, polite and very knowledgeable.

If your question or worry isn’t as urgent, then you could always have the option of sending the customer service agents an email. Generally, the team will respond in a day or less. Should you choose this method, then you need to make sure that you include your account details in the message, so they can get it sorted asap.

Another helpful section of the site is the FAQ section. This is great if you have a general enquiry such as bonus or account queries – or payment options, something that several people might have questions about and isn’t specific to your own situation. This is a great alternative to contacting the William Hill customer service agents.

About William Hill

First thing is first…. William Hill offers a huge amount of sports and markets, so it’s great if you are looking for something in particular. However, this does mean that it compromises its aesthetic. Because of how much it has, the home page tends to look quite fussy and overcrowded. This can put people off if they are not sure what they are doing and don’t really know how to navigate a betting site.

However, if you are used to sites like this, or if you allow yourself to take the time to look around it, you’ll find that it’s nowhere near as hard to navigate as you might initially think. There are a number of tabs that take you to the different sports you want, so you can find what you need. The home page is there to show you what events are currently in play – so you can access the most popular in-play events right there and then, which is important with live betting. Then you can access the tip adviser on your betting slip, which can be found just underneath the search function.

As we said, we like to look at the entire user experience, and William Hill offers it all really. As you’ll be able to see, you can choose from thousands of betting markets and options, the tip advisor – and one of its biggest selling points in our opinion – the live streaming. So, with everything on offer, it can look crowded. However, it’s not unattractive and is a great site to use.

Everything you look for on the site is just one or two clicks away and it’s really easy to find the live and in play events as they happen.

Opening An Account

  1. Click our link to sign up with William Hill
  2. Enter your personal information as required on the registration page
  3. Click on the ‘confirm’ button at the end of the form
  4. Make your first deposit
  5. Make your first bet

The William Hill Mobile App

Any good bookmaker needs a good mobile site or mobile app to compete in the industry now. William Hill has created a great mobile app for its customers to enjoy. You can download the William Hill betting app on iOS and Android from the App Store or from Google Play.

The first thing we noticed about the app was how easy it is to navigate and how user friendly the whole mobile experience is. Should you need to register on mobile, then you can do so very quickly. Once registered, you can easily find any sport that you want to bet on. The favourite sports, such as football and horse racing are at the top, then, if you click sports, you can see all the rest of the sports on offer.

Another huge bonus is the fact that you can use the William Hill live streaming service on the mobile app. Even better, is that placing bets on the site is really easy – which is the main thing. Then you can get on your betting slip which can be found on the right-hand side of the navigation bar, and place the bet.

Importantly, the mobile app is very similar to the desktop – so, if you are familiar with the desktop, the mobile shouldn’t be a problem. You can also use the same methods of payment and also contact customer service easily.  You can also access and use all of the William Hill betting offers and promotions. Sometimes there are even exclusive offers for mobile. The only negative really is that because it has so much going on, it can lag a little. If you like mobile betting, then you’ll very much like the William Hill betting app.

William Hill Casino

If you want to try something a little different for a change, then you can head over to the William Hill Casino, which is powered by Playtech. It might not be known as a casino site, but it still is rather impressive.  On the site, you can choose from all sorts of games, from the classic 3-reel slots to modern and feature-packed 5-reel video slots. You can also play on jackpot games to get the win of a lifetime. You can also enjoy a number of William Hill casino bonuses and offers to get you going on the site.

However, if you fancy more of a real casino experience, then you can try out the number of table games on offer. There are a number of variations of roulette and blackjack on offer as well as other card games.

There’s also a great live casino where you can enjoy the real casino experience. You can find a number of live dealer blackjack games, as well as European Roulette, Casino Hold’em, baccarat and even three-card poker.

The Best William Hill Casino Games

So, if you do want to try out the William Hill casino, you should check out some of its top games which include:

Age of the Gods: King of AsgardWild West WildsKingdoms Rise: Captain’s Treasure
Premium RouletteQuantum BlackjackBook of Kings
Suicide SquadBuffalo Blitz LiveGladiator Jackpot
Heart of the FrontierEpic ApeBlue Wizard
The Dark KnightGaelic LuckHalloween Fortune II
Age of the Gods: Apollo PowerEverybody’s JackpotJungle Giants

William Hill Free Bet Summary

We were really impressed with William Hill – as we knew we would be.  Not only is it a great sportsbook, but the William Hill casino is also pretty decent. We were also impressed with the William Hill sign up offer as well, which had decent terms attached and was reasonably generous, Furthermore, we like the other bonuses on offer as well – which vary from time to time.

You can often find additional William Hill free bet offers and free bets. Not only that but it had a huge number of sports and markets- as well as a great live streaming section. We were also very impressed with the 24-hour customer service and wide range of payment methods.

The only small issue is the fact that they have so much of everything that it can get a little overcrowded on the site and this can also make it lag a little on the mobile app.

Overall, we were very impressed though and could see why it has stayed as popular as it has for so long!

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.

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