New Bookmakers 2024

Our list of regulated betting sites includes licensed and trustworthy new bookmakers to ensure you enjoy a fantastic betting experience. New betting sites attempt to disrupt the gambling industry by providing lucrative welcome offers, favourable odds and exclusive promotions.

We’ve got a comprehensive list of the best bookies in the UK. If some of these newcomers get it right, they make it onto the list one day.

Listed below is a great selection of new betting sites that you can signup for today.

More Info

Casumo Sports – Bet £10 Get £10

Casumo Sports
[+] More Info [-] Less Info

Casumo Sports is the newest betting site to make this list. The brand has been around for quite some time in the Casino industry and is well trusted amongst players. Now they have a brand new sportsbook for players to try out!

*18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C’s apply. Please gamble responsibly, T&Cs Apply

Fansbet – Bet £10 Get £10 + 50 Free Spins

fansbet logo
[+] More Info [-] Less Info

Fansbet is of the newer bookmakers in the UK and has been around for a couple of years now. They offer one of the biggest sports offers on the market which we recommend checking out!

New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+T&Cs Apply

Betiton – Bet £15 Get £10

betiton logo
[+] More Info [-] Less Info

betiton is a new Irish bookmaker that offers new customers a £10 free bet when they open an account and place a qualifying bet.

New Users Only | 18+ | Max. one free bet per user | Qualifying bets must be placed at min. odds of 1/1 (2.00) | Winnings paid as bonus token to be used at min. odds of 4/5 (1.80) | Payment methods exclusion apply (e.g. Paypal or Skrill) | Full T&Cs applyT&Cs Apply

MrPlay Sport – Bet £10 Get £10

mr play logo
[+] More Info [-] Less Info

Mr Play has been on the casino scene for a number of years but recently entered the sports betting world. You can claim a £15 free bet when you open an account with them as a new customer.

New Players Only | Max £10 Free Bet | Qualifying bets must be placed at odds of 1/1 (2.00) or greater | Free Bet valid for 14 days | Bets must be settled within 14 days of placement | System bets no eligible | T&C Apply | 18+T&Cs Apply

STS Bet – £10 Free Bet

stsbet logo
[+] More Info [-] Less Info
18+. New depositing customers within 30 days from registration. Promotion valid from 20/06/2022 until further notice. Bonus code SBWB10 required during the first deposit. First deposit min. £10. Bet min. £10 on any sports-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. No wagering requirements on the free bet winnings. Free bet stakes not included in any subsequent winnings. Deposit method restrictions apply. BeGambleAware.orgT&Cs Apply

[+] More Info [-] Less Info

Hopa – Bet £10 Get £10

hopabet logo
[+] More Info [-] Less Info

New bookmakers must develop user-friendly applications, provide enticing betting promotions, and offer fantastic odds to succeed in this competitive market.

You have an abundance of casino games and sports betting sites open to you, so it can be tough to decide which places to trust with your money and which bookies to avoid, but we have put in the hard work for you. 

Our analysts have checked all the UK websites to provide an impartial opinion on the betting sites. In addition, our expert team measures each new bonus offer’s strength, the consistency of the odds, the scope of betting choices, the payment options, the general user interface, and the payment methods on offer.

Our team of researchers will then make a recommendation and pick the ideal solution for you. As safety is a top priority, only recommend sites are approved by regulated gambling companies that directly interact with the UK Gambling Commission. 

Several unlicensed sites are deceptive and untrustworthy, but you don’t want to find out from personal experience by being the victim of a betting scam. So instead, we will direct you towards stable, legal, reliable new UK betting sites that will pay you your winnings on time and have exciting new promotions to offer.

Main Benefits Of Using A New Betting Site

New betting websites are needed to offer a different betting experience that the same old established players have been offering for years. If a new betting site wants to succeed, it needs to do something different, not just copy the competition.

New UK bookmakers must work hard to obtain new customers and provide good reasons to open new accounts. They are going up against all of the most iconic online gambling companies globally, such as Bet365, William Hill, and Ladbrokes, who have been around for hundreds of years and have big budgets to spend on advertising. 

Established bookmakers having increased competition is good for players because it gives you the chance to get an attractive bonus, better odds, and improved service. 

You don’t need to ditch your betting account with an existing bookmaker, either. On the contrary, it makes sense to sign up for multiple bookies accounts, as this gives you a chance to grab many different bonuses and ensures you get the best odds on all types of sporting events. 

Most new UK betting sites will promote appealing welcome bonus offers. However, they also have to provide high-quality services, similar rates, and higher quality to cause a stir in the established betting market. 

We share with you what we consider before recommending a new bookmaker.

How to Select the Best New Bookmaker

There are lots of betting sites which you can choose from. The first thing you must do is to avoid scams or shady operators. Try to adhere to the reputable new betting websites on this page and only focus on the essential characteristics.

Once ring-fenced the dishonest bookmakers, it depends on your personal preference and what is important to you. One site might have the biggest following for football free bets, while another might possess the best system for tennis, eSport or progressive jackpot slots. You might admire the appearance, layout and appearance at one site to another.

You have to consider the point of limits, withdrawal limits, deposit rates, the qualifying bet amount, and the operating methods that suit your bankroll. That is why you should demand that a UK licenced bookmaker also have cutting-edge software, a great overall user experience, a healthy sports betting proposition and a commitment to responsible gambling. Keep reading to learn more about all of these topics.

Bonus Offers and Promotions 

Most new bookmakers will give some form of a deposit bonus to attract new UK customers. You usually will need to deposit at least a minimum deposit and some of your own money to open up this bonus and have the chance of securing some winnings. A popular bonus offer is “bet £10 get £10” meaning that you deposit £10 of your own money and receive £20 of bonus free bets to use.

There will be rules and regulations surrounding these welcome bonuses that you must meet before withdrawing any winnings. 

Why Not Check Out:

You might have to wager a bet at evens to qualify, or the minimum odds might be 3/4 (1.75) or evens (2.00). You must use your welcome bonus within a certain period or date. Many welcome bonuses will also offer bettors a casino bonus to accompany their sports betting offer.

There will be more bonuses provided by the new betting sites, such as price boosts and betting tips from some of the biggest names in the sporting world like ex Premier League football players.

You might receive £30 in free bets and a £10 casino bonus for just putting up ten pounds of your own money at a new bookmaker. 

One other might offer a 100% bonus of up to £100. This means you deposit £100 and receive £200 to use. You also have the option of doubling your first deposit bonus on your first deposit, plus taking part in exclusive promotions that give you two times your deposit on your first bet. 

Great Customer Support

The next goal of UK betting sites is to retain customers satisfied and loyal. 

Great odds, a superb user experience and outstanding customer service, can sway even the wariest customer. Bookmakers are well aware of fanatical sporting fans, and they often serve short-term promotions on games and events. New betting sites can exchange these products for tickets and prizes.

Sports Coverage

If you are dealing with sports betting sites, the available sports coverage should be at the top of your list. No one wants to be stuck with a sports site with a restricted list of sports. The best new betting sites will have a huge range of markets for sports available, giving their customers the best opportunities to bet on sports. Some UK sites that you come across may look half-decent because they offer sports betting options on all the popular sports/major sport, but we require more than this. We want to see more than just the popular sports being offered and instead some niche sports too. With both niche and popular sports available, you can count on finding a good selection of sports available. 

Greater Value & Increased Odds

A new bookmaker will go a long way in the UK online betting market by offering great value on sporting events. For example, when the bookmaker’s odds are 10/11 and 12/5, an online betting site may offer 6/5 instead (2.25). In addition, several UK bookmakers provide competitive prices for a wide range of sporting events.

This affects the rankings of the punters due to high payout percentages. If you are constantly researching the best odds available to you, chances are you will earn more money. Registering with this betting site makes the difference between a profit or not.

There will be many new online bookies that will start enhanced odds promotions. For example, if Novak Djokovic is placed at 2 to 1 to win a big tennis match, perhaps a new gambling website might offer higher odds of 4/6 (3.00). These promotions and consequently increased betting limits are desirable for UK gamblers.

Wide Range of Payment Methods

A variety of payment options is generally available on new betting sites in the UK. They are desperate to gain market share from their competitors, so a wide range of deposit payment methods is what new betting sites need to appeal to potential new customers. Deposit methods are a key thing for a new betting site to get right.

You will find various bookmakers offering you to make payments with digital currencies such as Bitcoin, Litecoin, Bitcoin Cash, Ripple and Tether. This initiative further facilitates online transfers by providing a fast, secure, and cheap way of making transactions.

Any new site should offer customers free withdrawals. There should be guidelines for withdrawal times in the website terms and conditions. If a website puts fees for withdrawing from your betting account, it’s not necessarily a reason not to join them, but we would want them to offer some killer features to justify this.

Debit card options are now available at new bookmakers. Furthermore, they will provide several banking options such as PayPal, Skrill, Neteller, Trustly, SEPA, Sofort, PaySafeCard, GiroPay, Zimpler, Siru, Boku and more.

We list all the deposit and withdrawal limits with every betting site that we review on our site so that you will have this information at your fingertips. In addition, we advise you to keep an eye out for any payment method exclusions or payment method restrictions when claiming regular promotions, as these may make it difficult for you to claim your desired offer. These types of payment restrictions or deposit method restrictions usually only apply to customers 1st deposits. 

Technological Advancements

The bookmakers should adopt new technological advances so that they can be competitive in the market. When selecting a bookie, some key features to watch out for include:

A live betting section that will provide customers with a full suite of sports.

Live Streaming allows you to watch it play out while you are betting on in-play markets. The live streams should be flawless, without any delays or glitches. You should also be able to wade through a plethora of statistical data, accessed in real-time.

Features and betting types like cash out, partial cash out, accumulator bets, acca insurance, and build your bet are unique.

If a betting site also has an online casinos section:

A range of live dealer table games, featured with the most favourite table games.

There are plenty of 3D slots, progressive jackpot slots and branded slots focused on the latest Hollywood blockbusters. Also, there are VR-based casino experiences.

Any new betting site should have a seamless mobile betting experience, whether via a dedicated mobile app or a fully responsive version of their mobile site.

Online banking is 100% secure, safe and sound.

The customised website’s advantages include a seamless betting experience featuring intuitive navigation, drop-down menus, and more.

A useful website that shows people how much money they can make from different types of bets.

You should consider how important factors like these are if you decide to join any betting firm.

Licensing and Regulation

All new betting sites and sportsbook sites should be licenced and regulated by the UK Gambling Commission. The 2011 Gambling Act set up the Gambling Commission and empowered it to regulate gambling in the UK. This committee has many responsibilities, including online and land-based bookmakers and casinos and the National Lottery.

The UKGC primarily aims to protect the interests of punters from harm, prevent harm, increase standards in the gambling market and maintain regulation. It ensures that all online gambling sites are honest, fair and responsible.

The UK betting sites will be penalised when they act wrongly.

If a bookmaker breaches conditions imposed by the UKGC, it will be severely penalised. So it would be best if you stayed clear of using unlicensed or counterfeit products. Unlicensed and unregulated operators may cheat customers or take advantage of you. You can be sure that any sites recommended by us are licensed betting sites. 

Betting Software

The best new betting websites will partner with the leading betting software providers to create sleek websites that are easy to navigate. 

Online sports betting markets are among the most competitive, so new operators could have some difficult decisions to make. However, there should always be a smooth experience when placing bets online.

A new sports betting site will choose to build their technology or procure a white-label provider. A bookmaker will be providing a platform for the public to place odds bets on sporting events. The successful bookies, such as Ladbrokes, Bet365, Paddy Power and William Hill, are currently using the OpenBet customisation system to differentiate from one another in various ways.

The online bookmakers would use SBTech or Kambi, or other online bookmakers as their providers. Using a white label solution gives them the chance to offer betting lines for hundreds of sports and allow someone else to look after the technology.

These casinos have the same layout, the betting markets and the odds. 

With Lucc, companies can develop a unique offering for customers. We will outline the various software types that different UK betting sites use to make sure they are doing business legally.

Kambi and SBTech are the most popular sportsbook companies in new online wagering markets, while Inspired Gaming powers many betting websites. However, it would be best to consider Betradar, Geeneity, and OpenBet is the best e-gaming companies.

Usability and Customer Service

A new bookie will establish a strong customer experience to attract customers. The sports betting menu should appear at the top of the home page. In addition, you can expect to find sports coverage on the left side of their homepage. You should be able to find matches from various sports easily.

It is possible to initiate an adequate search for books with online bookmakers. The search functionality should display games with the odds from the best bookies at any time. In addition, it should tell you the amount you stand to win after you enter the stake and identify all the available selection options when adding more than just the odds selection to the slip.

The betting platform should be clean, clear and appealing to the eye. The best top bookies strike the right balance between a neat design and rich features highlighting exciting upcoming betting markets. In addition, it provides information and data, as well as materials on information and statistics.

A FAQ will be readily available to address common questions you might have. Terms and conditions ought to determine the rules of betting with candour. In addition, the site should describe details of its legality, licence, and commitment to responsible gambling.

Online bookmakers should also have an excellent customer support team. They will offer telephone, email, live chat, and ticket sales support services on their website. Wait times should be short; the employees should be polite, helpful, friendly, knowledgeable, multi-lingual, and professional. All of this enables an excellent gambling environment at the best new gambling sites.

In Play Betting Services

In-play betting is now more popular than pre-match wagering among UK punters because it is quick, easy and visible. You can watch a game live, gain a live feel for how well each team is playing and then bet on the outcome from a knowledge position. The odds compilers are also as fast in processing odds as you are, giving you more opportunities to exploit their mistakes.

The best online bookies offer live betting options. For example, Betfair and Grosvenor Sports cover a range of sports in a detailed manner, providing a breadth of live betting markets to select from. At least statistics should be visible at all times. Some in favour of live betting say that it is easy to participate by watching a game while still placing a bet.

Loyalty Schemes

Bookmakers typically will go all out to win customers’ loyalty. Most betting companies will allow you to earn loyalty points for free bets and other prizes. If you are an existing customer of a betting site, then look out for these. The bonus amount offered in some circumstances can be higher than those offered to new customers. We’ve compiled a list of the best customer loyalty offers that you can claim today.

Gradually, you can climb the ladder and work your way up to the highest level. Always search for ways to earn more throughout the year to ensure you are getting a betting bonus.

VIP customers can expect to benefit from a lot from special offers. For example, monthly cashback in the form of free bets is a very popular reward. In some circumstances, a personal account manager is assigned to a VIP customer who can offer personalised bonuses and promotions, and free spins offers at the casino and a whole host of incentives, such as events, trips and gadgets. 

You are generally eligible for a VIP betting scheme by placing high bets or placing large bets regularly.

Terms & Conditions

A new betting site will want to maximise its profits and attract new customers to its platform. The best way to achieve this is by offering attractive promotions that are restricted by terms and conditions. Many online sportsbook sites and gaming platforms will offer what look like rewarding customer promotions, but once you take a look at the terms and conditions, you will find they are far from rewarding. So before you decide to register an account with a new bookmaker, we advise you read the terms and conditions for the available range of promotions to see how profitable they are for you. 

Below we have listed some of the key terms and conditions you should keep an eye out for:

  • Bet Wagering Requirements
  • Qualifying Bet
  • Minimum Stake
  • Maximum Stake
  • Stake Contribution
  • Time Limits
  • Qualifying Deposit/Initial Deposit
  • Payment Restrictions

Mobile Apps

The best online betting sites work very well on mobile devices. Many individuals use third party betting apps and web browsers to place online bets. This allows you to enjoy sports gambling and casino games on the internet at the touch of a button, whether travelling or in your own home.

Online gambling websites strive to be ahead of the competition by introducing the most engaging mobile gaming solution. The betting service offers a quality experience on all devices. You should find the markets you want and then place bets with a few taps of your finger.

The best sites provide the most advanced options and features. It would be best to consider mobile betting sites’ availability, compatibility, reliability, speed, and user-friendliness. It would help if you considered unreliable gambling sites’ impact when you are gambling online.

Virtual Sports Betting

New UK online sports betting websites often have a dedicated section for virtual sports betting which has grown popular among punters. With virtual sports betting, you can bet on nearly as many sports as you can in the real world. Sports like horse racing, football, darts betting, tennis, cricket and even greyhound racing.

With virtual sports games gaining popularity, it is easy to see why this form of betting has become so popular that it looks as good a the real thing. The RNG software powers all of these games so that the outcomes are always random and impartial.

The UKGC will subject these RNG algorithms to various tests to ensure they are unbiased, valid and reliable.

New Betting Sites & Responsible Gambling

All of the gambling websites licensed to operate will put responsible gambling at the centre of their business plans. So, for example, you should find a responsible gambling section on the bookmaker’s website where you can read their policies and procedures.

Responsible gambling allows the user to self-impose deposit limits and therefore restrict bet losses. You can adjust it to suit your convenience anytime you wish. If you want to decrease your limits, you can do so immediately. Any increases to the betting limits can only happen every 48 hours. This system is specially designed to prevent you from making poor decisions under stress and help you with gambling responsibly.

Reality checks will ensure you track how much time you spend on different aspects of casino gambling and sports betting. In addition, these services will warn you if you are spending too much time gambling.

You can ask to “take a break” from a betting site at any time should you find that you need to do so. This voluntary abstinence can last anywhere from days to weeks at a time. After that, the operator will suspend your account and notify you that you cannot sign up for another account during that period.

You should be able to exclude yourself from gambling sites for six months, a year, two years or five years. You will not be able to use your account during the self-exclusion period.

Most gambling sites provide a self-assessment questionnaire to help consumers determine whether they have a gambling problem. The self-assessment check is designed to prevent overspending, being secretive, fighting with family members, getting involved in scandals, failing to pay bills and losing too much money.

New betting sites should always participate in responsible gaming initiatives such as GambleAware, GamCare, Gamblers’ Anonymous, GAMSTOP and Gambling Therapy. 

While there is a multi-operator self-exclusion scheme for online gambling in the UK, the sites often provide links to charities that protect minors from being exposed to gambling platforms, such as Cyber Patrol and Net Nanny.

Here is our list of the newest bookies you can sign up for an account with and claim a great bonus. We want to make you aware of new sites as they launch and give you essential information about the most exciting new betting sites. 

New Betting Sites FAQ’s

Do all withdrawal methods cost fees to process withdrawal transactions?

No, many withdrawal methods offer free transactions. For example, methods such as debit cards and bank transfers often offer free withdrawals. 

Do all types of betting sites offer loyalty schemes?

Yes, you can find rewarding loyalty schemes on all types of online sports betting sites. This includes; football betting sites, horse racing betting sites and any other betting sites you can think of. 

What payment methods are not accepted when claiming welcome offers?

In some cases, Skrill, Neteller & PayPal are three payment methods that are often not accepted as viable deposit methods when placing a qualifying deposit to claim welcome promotions. 

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.