• Trusted Reviews

With some of the best sports betting odds in the industry with the best markets in tops sports such as football, horse racing and more.

Reviewed by:

Roberto Migliore

Reviewed by:
Roberto Migliore
Roberto Migliore
  • Trusted Reviews
  • Trusted Reviews

With some of the best sports betting odds in the industry with the best markets in tops sports such as football, horse racing and more.

Roberto Migliore
Reviewed by:
Roberto Migliore
Reviewed by:
Roberto Migliore
Roberto Migliore

Bonus Info

Bet £5 Get £20 Free Bet

Did you know that Ladbrokes has been around since the…

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Terms & Conditions Apply

18+ | UK+IRE only | Ladbrokes Promo code G30 required | PayPal and certain deposit types and bet types excluded | Min £5 bet within 14 days of account reg at min odds 1/2 | 4 x £5 free bets | Free bets valid for 7 days on sports | Stake not returned | T&Cs Apply


3Out of 5

One of the Best

Ladbrokes is the home of great offers and promotions, so you can find the best enhanced odds and welcome offers available. There are also a huge number of betting markets and sports for an overall impressive betting experience

Layout and Design 3*

Markets 3.5*

Welcome Bonus and Promotion 3.5*

Inplay Betting 3.5*

Payment Methods 3*

Pros & Cons


  • Old and established brand
  • Good list of betting markets provided
  • Free bets bonus


  • Lower sign up bonus than others
  • Takes time to verify account

Bonus Information


Bet £5 Get £20 Free Bet

Did you know that Ladbrokes has been around since the 1800’s making them one of…

Bonus Info

Free Bet£20

Min Deposit£5

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Ladbrokes Review & Free Bet


Ladbrokes is one of the oldest bookmakers on our list of top betting sites with a rich history that can be traced all the way back to 1886. It’s not surprising to hear the company have undergone many changes over the years. Their latest, and perhaps biggest, change was a merger with long term rivals Coral. The pair have offices dotted around the world and continue to operate under their individual banners but are now very much one company.

Ladbrokes head office is based in Stratford, London which is just a stone’s throw away from the Olympic Village at London 2012. They currently employ over 16,000 people both in their online and instore businesses and have branched out to include bingo, lotto, casino and even financial betting. They boast an easy to use website and state of the art mobile site.

In the following review of the service we look at the positives and negatives associated with Ladbrokes, paying particularly close attention to the sign up process, gaining the best free bets possible, the sports and markets available, mobile app, website, banking, security and even how you can use the casino arm of the business without opening a new account. Read on for our in-depth Ladbrokes review.

Overview of our Experience at Ladbrokes

Ladbrokes comes with a huge reputation and so it needs to live up to it – and it pretty much does. Its red colour branding is unmistakable and the site is attractive and easy to navigate. We were able to sign up and get the welcome bonus with ease. We were also pleased with the number of promotions on offer. Finding everything we needed was pretty easy as well. It also offers live streaming which puts it ahead on plenty of others.

One thing that can be addressed here is the in-play section. It could do with adding more sports, rather than just relying heavily on the likes of football and tennis. If you access the site late at night there’s not a lot of in-play coverage to speak of and that’s not the case with some of their competitors.

The Ladbrokes Welcome Offer

18+ | UK+IRE only | PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 – 4 x £5  free bets. Free bets valid for  7 days on sports, stake not returned, restrictions apply. T&Cs Apply.    

So how does it compare to the other top free bets and welcome offers? Well, the current welcome offer at Ladbrokes is £20 in free bets which you will receive when you sign up, deposit and bet a minimum of £5. However, you need to make sure you place your first bet within 14 days.

Be sure to check out all the other promotions to see what is happening and what deals are available. But don’t forget to check out all the terms and conditions attached.

Ladbrokes Licencing, Security and Safety

Ladbrokes is licensed and regulated by the United Kingdom Gambling Commission in Great Britain and that is a source of encouragement for users. With a name like Ladbrokes you know you are getting the very best service but it’s great to see the UKGC logo on the homepage as they insist on the utmost honesty, fairness and transparency from bookmakers. They only license online betting firms who hold the same values as themselves and offer customers an elite service. They also run a number of random checks throughout the year to ensure bookies are keeping up to scratch and are making good on their promises.

It is also great to know that Ladbrokes is serious when it comes to the safety and security of its customers. They believe we should be able to enjoy an online bet without the worry of our details falling into the wrong hands. That’s why the site and mobile app benefits from the very latest firewall technology which safeguards against online attacks. The Secure Socket Layer (SSL) technology and encryption mean your personal details, such as bank account numbers, are never put at risk as they aren’t seen by another person, which includes the Ladbrokes staff themselves. When betting at Ladbrokes you can deposit funds to your account, bet freely and withdraw winnings all without worry.

Another great thing we were impressed with was the number of trust logos attached to the site. Not only is it an IBAS site, which means any disputes will be dealt with by an independent third party, but it is linked to a number of responsible gambling sites including, GamCare and GamStop.

The Sports/Markets at Ladbrokes

When logging onto the Ladbrokes website you can’t help but be impressed by the dozens of sports available to bet on. There’s everything here, from the most popular sports, such as football, horse racing, greyhounds and tennis to niche markets, including politics, reality TV and movies. Flick through the A-Z list or pick one of the homepage quick links available.

The sports you can expect to find on the Ladbrokes site include…

American FootballBadmintonBaseballBasketball
Beach VolleyballBoxingChristmas SpecialsCricket
Formula 1FutsalGaelic FootballGolf
Greyhound RacingHandballHorse RacingHurling
Ice HockeyMMA/UFCMotorCyclingMotor Sports
Movies / TVPoliticsRugby LeagueRugby Union
SnookerVirtual SportTennisVolleyball

When you have chosen the fixture you’d like to bet on this is when you will really be impressed. Let’s use football as our example here. Click any match and you can bet on over 100 markets, either before kick-off or when the game is in-play. Most options remain live throughout the course of the 90 minutes.

Sticking with the markets and we can look at these in a bit more detail here. When betting on horse racing there are more options than you probably expect. You can have your say on the winner of the race or bet on one of the many specials. The horse racing betting options include…

  • Win or each-way
  • Place
  • Without the favourite
  • Match bets
  • Top jockey
  • Winning distance
  • Top trainer
  • Tote
  • Number of finishers

The site really comes alive when returning to the football section, however. There are more than 100 options available on each and every game from the top leagues in the world, including Premier League, Scottish Premiership, La Liga, Serie A, Bundesliga, Ligue 1, MLS, Champions League, Europa League, World Cup and Euro 2020. Place your bets on any of the following…

  • Match winner
  • Both teams to score
  • Handicap
  • Total goals
  • Total corners
  • Total cards
  • First goalscorer
  • Last goalscorer
  • Anytime goalscorer
  • Half time/full time
  • Correct score
  • Asian handicap
  • Both score and result

Ladbrokes Live Streaming/In-Play Betting

Ladbrokes offer both a live streaming and in-play betting service and that’s not something much of the competition can boast. You can place your bets on football, tennis, basketball, cricket or any chosen sport, before the start or keep your powder dry and take advantage of the many in-play betting options that are available for the entire 90 minutes. Watch the live action closely and keep an eye out for any hints, tips and clues.

The Ladbrokes live streaming really does have to be seen to be believed. You can watch live sports on your desktop computer at home or mobile device when on the move. It is an HD quality stream with expert commentary and crystal clear sound. Check out the live streaming service listings on any day to see which sports fixtures are covered.

You can then place your bets and watch the game unfold. This works incredibly well with the UK and Irish horse racing and the coverage can be enjoyed at no extra charge on top of your initial stake. Place a bet on a horse race and watch your runner compete live and through a perfect stream with no buffering or loading times. There’s expert commentary and professional camera angles, as well as in-play betting odds attached to many markets. Watch live and bet live, all in one place. It’s the modern way to place your bets on horse racing and sports.

Cash Out Betting

Cash-out betting is available on many Ladbrokes sports and fixtures. Place your bets and a cash-out value will be attached. This number will rise and fall, depending on the likelihood of your gamble winning. Cash-out can be applied to singles but works best with accumulators and gives you the chance to turn a loser into a winner or limit your damages.

Ladbrokes Payment Methods

As you would expect from any modern online betting service, Ladbrokes offers a number of ways to pay for your bets. Each method is safe, secure and convenient. You can opt for the most popular option which is via debit card or go for one of the new e-wallet services, including PayPal and Neteller. All deposits are immediate and the minimum deposit for bank cards is £5 and for eWallets is £10.

Below is a list of the different payment options available…

  • Neteller
  • Skrill
  • Bank Transfer
  • Paypal
  • Paysafecard
  • Pre-paid cards
  • Debit cards
  • Cash in any Ladbrokes store

You can deposit in the following currencies: USD, EUR, GBP, AUD, CAD, DEK, NOK, SEK, NZD, JPY, PLN, CNY, HKD, ZAR, CHF, SGD, THB, MYR.


You need to withdraw using the same method with which you deposited with. Money can be sent to your debit card but can take between 3-5 working days to reach you.

You can take advantage of the e-wallet services available, such as PayPal. These are instant and will reach you within the hour, but some may apply a third-party charge. Be sure to read the terms and conditions attached to your chosen method before confirming to ensure you have a good understanding of the finer details. Punters can even take advantage of the Ladbrokes service that allows you to deal only in cash, while still enjoying the convenience of online betting. Visit any Ladbrokes store, provide the cashier with your online details and PIN number, they can then settle your account and pay you cash over the counter. It is the best of both worlds and has proven to be a big hit with sports bettors across the UK.

There are minimum withdrawals of £5 and maximum of £30,000.

Ladbrokes Customer Service

The Ladbrokes brand was built on offering the best customer service in betting offices around the UK and that has been extended onto the online platform.  If you do ever have a question or query that needs to be addressed, however, you can be sure the friendly Ladbrokes customer service team will be on hand to assist with the Ladbrokes sign up offer too.

You can contact Ladbrokes customer service team in a number of ways, including telephone – 0800 7316191, email – [email protected] and even through their well-staffed social media channels such as Facebook and Twitter. The Live Chat link acts as the quickest way to get your point across, simply type your message into the conversation box and a member of staff will reply through the same method as soon as possible and this is a 24-hour service.

If you don’t have time to explain your issue during normal working hours you can also use the frequently asked questions page which is a catalogue of possible questions with helpful answers attached. This is available 24/7 and is a convenient way to troubleshoot.

The Layout of the Ladbrokes Betting Site

The layout of the Ladbrokes betting site is extremely simple and that’s surprising as the site itself looks modern, cutting edge and flashy. It may be easy on the eye and attractive when first logging onto the site, but the pages have been kept as simple to use as possible and that is to help all manner of users get to grips with how things work.

The links at the top of the site take you to all the different areas of the site including Sports, Gaming, Slots, Live Casino, Casino, Bingo, Poker, Promotions, Exchange and The Grid.

The centre of the sports page gives you what is happening in play and live stream in the most popular sports.

To the left-hand side there is a menu with an A-Z of all the sports available and to the right of the page is your betting slip. We were surprised to see no search bar though.

The Exchange is also really great – click on the tab and you’ll get a list of all the exchange betting available for horse racing, soccer and virtuals.  You can also enjoy added extras and bonuses when you check out The Grid page.

The Ladbrokes Sign Up Process

  • Click any link to the Ladbrokes site on this page
  • Activate the JOIN NOW tab at the top of the homepage
  • Enter your details, including name, address and date of birth
  • Add your Ladbrokes promo code when prompted
  • Make a qualifying deposit of £5 or more
  • Place a bet on a sportsbook market with odds of 1/2 or better
  • Download the mobile app
  • Your welcome bonus and free bet will then be added to your account balance

The Ladbrokes Mobile App

If you would prefer to gamble on the go you are covered by the Ladbrokes mobile app which allows you to bet on all the same matches and markets as the desktop site but the features are crammed into your handheld device. It’s fast, responsive and stylish. Download the mobile app to your iOS or Android device in a matter of minutes

Follow the quick guide below to getting the Ladbrokes mobile app on an iPhone or iPad device…

  • Open the App Store
  • Search for Ladbrokes
  • Choose the sportsbook version and click Get
  • The app will begin to download and install automatically
  • Your new Ladbrokes app will appear on your homepage and be ready to use
  • Open, Ladbrokes login and start betting

Ladbrokes Casino

As well as the sportsbook section of the Ladbrokes website and mobile app there’s also a casino arm which allows members to play their favourite table and slots games from the comfort of their own home. What’s great about this feature is there is no need to open a new account to play. You can also land a fantastic welcome bonus when visiting and betting on Ladbrokes casino for the first time. Simply click the tab and transfer your sportsbook cash over to the casino. When you have finished playing you can then transfer back over. It’s simple, enjoyable and modern. There are over 400 slots from 15+ developers including NetEnt, NextGen and more.

The Best Ladbrokes Casino Games

Some of the games you can expect to find at Ladbrokes casino are…

Kingdoms Rise Sand of FuryGod of StormsJustice LeagueEternal Lady
Bonus Train BanditsAge of GodsBlue WizardPanther Paws
Cascading PaveTip Top TotemsPharaoh’s DaughterAge of Gods
Frankie Dettori’s Magic SevenGladiatorStarmada ExilesBuffalo Blitz

There’s also all your favourite table and casino games, some with a modern twist attached…

  • Roulette
  • Blackjack
  • Baccarat
  • European Roulette
  • Live Roulette
  • Heads Up Hold Em
  • Hi-Lo Premium
  • 1000 Diamond Bet
  • All Bets Blackjack
  • Dragon Jackpot Roulette
  • Roulette Deluxe
  • Buster Blackjack
  • Lucky Lucky
  • 101 Roulette

You can also play casino live which is as close to the real thing as you can imagine, done without leaving your own home. The live casino runs through a faultless live streaming service with real-life dealers and real live opponents. It has to be seen to be believed.


Ladbrokes is up there with the very best online betting services. They offer a modern easy to use the website and mobile app, have more markets than much of the competition, an excellent customer service team and state of the art banking facility which allows you to move money in and out of your account without fuss.

The promotions page is packed with welcome bonuses and recurring offers for both new and existing customers. Get market best price, free bets, enhanced each way and even money back for losers. Check the promotions tab before making your bets to see what is available at Ladbrokes on the biggest and best sporting events.

Did you know that Ladbrokes has been around since the 1800’s making them one of the worlds oldest and most trustworthy bookmakers. All new customers who sign up to their betting website will be able to claim a £20 free bet on sign up, when they bet £5 minimum.

User Reviews

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Martin Carmichael

  • Verified Review

Out of all the sites I tried, this was the most honest and helpful. I made a mistake and they solved it really quick. Also was a great app. Loved it

9 months ago

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