Paddy Power

Paddy Power was founded in 1988 in Ireland, formed from a merger of three independent bookmaking chains, and has since grown into one of the best-known betting brands in the UK and Ireland. In 2016 it merged with Betfair to form Flutter Entertainment, now one of the largest gambling groups globally. The brand retains a distinct identity, known for its marketing campaigns and broad market coverage across football, horse racing, and a wide range of other sports.

The Paddy Power website and app cover the core sports betting essentials: pre-match and in-play markets, live streaming on selected events, cash-out, and price boosts on popular fixtures. Market depth on football and racing is comparable to the other major UK operators, and the app extends the same functionality found on desktop, including bet builders for football matches.

Beyond sports, Paddy Power offers an online casino and games section with slots, roulette, blackjack, and live dealer tables, alongside its Paddy Power Games sub-brand. Promotions for existing customers include price boosts and money-back specials tied to major sporting events, run alongside the new-customer welcome offer.

As with any operator, new customers should read the full terms of any promotion before signing up, including qualifying bet requirements, minimum odds, and free bet expiry windows, since these vary and are subject to change.