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William Hill
1.9 (37.65%) 17 votes

William Hill Sports Review & Free Bet

William Hill is a UK based bookie that first graced the scene in 1934, interestingly whilst gambling in Britain was still classed as against the law. Over the years, ownership has changed hands a few times before the company was bought out in 1997 for a whopping £700 million and now William Hill turns over more than £175 million in profit each year with more than 16,000 employees across 2370 high street stores in total.

William Hill does a lot to help within the community as well and has even raised a significant sum of money to help good causes. Interestingly enough, more than half of their employees are in fact women and 16% of their employees are older than 50. William Hill are trying to provide a fair and balanced work place for all of their employees.

Website – Layout & Interface:

William Hills’ website looks very traditional and proper, like you would expect from a good old fashioned English bookie. Their main colour scheme is made up of shades of dark blue/navy including the background and the main body of the page features a white background. On both the left and the right of the page, William Hill feature a fixed commercial that currently advertises both tennis and football accumulator insurance that they are offering.

On the top left of the homepage you will see William Hills’ logo and on the same level across the page is where customers can login or sign up and create an account. Below the login section is a menu that stretches horizontally across the page featuring different sections of the site that customers can visit, such as Sports, Vegas, Macau, Live Casino, Casino, Bingo, Scratch Cards, Virtual and Poker.

Underneath you will find their full list of sporting markets provided here at William Hill and on the bottom of the list are a few options, consisting of In-Play, In-Play Schedule, Live Streaming, Radio/Podcasts, Tips, Promotions and their Offer Club.

The main body of the website is in the centre, it displays a few of the in-play games that are currently live and there is even an option to switch over to results as well if you curious to see how a game ended. Here you can also change how the odds are displayed through the site, customers can choose between fractions, American and decimal.


By signing up to William Hill, customers can expect a diverse selection of different sport markets to pick from, ranging from Football, Horse Racing, Greyhounds, Cricket, Tennis, Virtual World, Basketball, American Football, Darts, GAA Hurling, Lotteries, Rowing, Tv/Specials, Bowls, Aussie Rules, eSports, Golf, Motor Racing, Rugby League, Rugby Union, MMA/UFC, Bandy, Futsal, Boxing, Handball, Motorbikes, Volleyball, Baseball, GAA Football, Cycling, Ice Hockey, Politics, Snooker and Winter Sports.

This is a good amount of sports markets for punters with all walks of experience and it gets better, William Hill have fantastic betting markets for all of these sports. Once you have chosen the sport you are interested in there will be an option to browse for your match or game either by A-Z or by all competitions, at William Hill you can even browse which games have coupons or offers available if you can’t make up your mind which match you are looking for.

William Hill have sometimes more than 170 markets available for their football games, depending on which match you choose and they range all the way from Win/Draw/Win, Result & Both Teams to Score, Correct Score, Both Score No Draw, Double Result, Handicaps, Draw No Bet, Total Goals, Corners, Cards and Half Markets.

Welcome Bonus & Promotions:

For all new customers at William Hill, by signing up, depositing and wagering a minimum of £10 on your first deposit, will make you eligible for their welcome bonus and you will receive £30 in free bets credited into your account. This is quite a good welcome bonus as far as we are concerned but be sure to follow their terms and conditions because they do require you to bet your initial deposit on markets where the odds are 1.5 or greater.

  • Offer for new customers only
  • Minimum stake of £10 required
  • Minimum odds of 1/2 and above
  • Win part of the EW bet will count
  • Free bet terms, payment method & country restrictions apply
  • Stake not returned in winnings
  • Free bets must be wagered within 30 days of being credited.

If you like trying your hand at complicated accumulators then William Hill have their best ever accumulator insurance that will see your initial stake being refunded if 1 leg of your 5 fold or higher lets you down.

William Hill a few other customer based promotions going that are scattered around some of the excellent sport markets they provide. Some of these include enhanced odds across specific football and horse races, a £5 free bet each week if you spend £20 or more on football accumulators throughout the week, best odds guaranteed on UK and Irish horse and greyhound races and 25% bonus on your winnings if your horse wins by 5 lengths.

In-Play Betting:

William Hill certainly shine when you turn your attention to their mammoth amount of sports they offer in-play betting options for, sports such as Football, Tennis, Cricket, Golf, Basketball, Ice Hockey, Darts, Handball, Volleyball, eSports and Horse Racing are all covered and they provide some excellent markets for said sports.

Once you have chosen the sport, game, event or competition you are interested in, you will be shown a widget that updates live revealing the score and updates throughout the match. Below is the list of markets you can find and football fans can bet on anything ranging from Win/Draw/Win, Draw No Bet, Double Chance, Over/Under Goals to Handicaps, Live Scores and loads more.

Mobile & Tablet:

If you enjoy sports betting whilst on the move, you will be pleased to know that William Hill have considered your interests and do provide their customers with a dedicated mobile application to use whilst enjoying their products and services. Android users can download the application from William Hills website and IOS users can visit the Apple app store and grab it from there. 

Payment Methods:

There are plenty of different ways to credit your William Hill account and if you are familiar with Visa, MasterCard, Maestro, PayPal, Neteller, Skrill, Paysafecard and even William Hill Cash Direct, theses are all valid.

The quickest way to withdraw funds is via e-wallet as the funds can register in your account in as soon as 24 hours. Cards and transfers take between 3 and 5 business days, so we recommend you consider this before deciding which option you use.

Customer Support:

With a business as big as William Hill are, you can certainly expect them to have round the clock support and you would be right in doing so. The best contact method is certainly their live chat function but customers who need to get in touch can also do so by email or telephone and both of these are listed on the website.


We were very satisfied with what William Hill offer, whether it’s their welcome bonus or their list of in-play/sports markets, all have been done so with a lot of consideration and you always feel as though the customer comes first in their ethics. They have a lot for customers to get involved in and combined with their fantastic mobile application and dedicated mobile support, it’s not hard to see why we have rated them so highly on our list of best online sports betting sites, so click below to sign up and create your own William Hill account.

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