Expert Data Analysis on Cheltenham In-Shop and Online Bets, Favourites and Winners
Research data from Worldpay predicts that online gaming is going to significantly increase during the Cheltenham Festival in the UK. The data suggests a huge upturn in wagers for the duration of the festival, considering last year there was a 49% increase in wagers during the Cheltenham Festival in comparison to the week before.
In addition, representatives from the UK’s major betting companies shared their expert opinion on who will win the races, the favourites and the favourites to avoid.
Data Analysis on the Wagers
Last year, the most popular UK horse racing festival brought online operators a 49% upturn in bets during the festival and increased activity in horseracing betting via mobile devices. The gambling activities tended to increase between 13:30 and 15:30, basically, during the time when the races were broadcast live on ITV. UK punters would place bets in that period of the day since only the last race was not featured.
Last year, however, even though most of the bets were being placed online, punters preferred placing higher bets in-shop. The value of the in-shop wagers was an average £91 in comparison with the £40 average wagers placed online.
However, horseracing is one of the most popular betting activities in the UK, and as the Vice President for Gaming at Worldpay Steffan Jones said, with over 9 million punters betting online in 2017, the bet average in online betting is only set to rise. Digitally savvy bettors have the benefit of placing bets anywhere, anytime; therefore, it is important for online operators to make every part of their betting journey as enjoyable as possible. As Jones said, fast payouts are important in this age of online expediency, so online betting is expected to see a huge increase both in volume and financially.
Experts’ Opinions on the Cheltenham Festival Winners and Favourites
A journalist for the Mirror gathered an expert panel to ask them key questions for the Cheltenham Festival. Representatives from Britain’s leading operators William Hill, Paddy Power, Betfair, Ladbrokes, Sky Bet and Coral were on the panel.
The answer to the most important question, as predicted by these top bookmakers, on who will come out on top in the Champion Hurdle varied. Apple’s Jade and Buveur D’Air looked like the favourites, but Laurina was also mentioned. For the Gold Cup winner, some of the experts believed Clan Des Obeaux will win, while others suggested Presenting Percy.
There were mixed answers on the favourite to avoid. Some believed it was Al Dancer, others Paisley Park in the Stayers’ Hurdle, and some even said Champ in the Ballymore.