Free Bets for Existing Customers

Many sport betting companies out there value their existing customers and feel that they should be recognised and rewarded for their loyalty. The main reason bookmakers offer loyalty bonuses and free bets are to stop existing customers from searching for the latest sign up offers and jumping ship when a better offer comes along.

You may like having numerous betting accounts and betting apps installed on your phone, but we have all opened an account with a bookie and found out later that they weren’t good enough. So whilst we recommend having more than one betting account because not one bookie is the best choice all of the time, you don’t want dozens of betting accounts installed on your phone.

In our experience, it’s wise to look beyond the welcome betting offer and try to pick a new bookmaker that will reward you for your custom in the long term, not just draw you in with a headline welcome offer. Picking the right bookmaker means you get regular offers and promotions to choose from and can pick and choose which bookmaker to use for specific events or sports.

Most free bet offers you see advertised on websites or television are for new customers. Still, you can take advantage of hundreds of free bet offers even if you are already registered with most of the leading bookmakers or don’t want to join up with any more betting sites.

Bookmakers provide free bet incentives to current clients to keep them as customers, which means you may gain significantly!

We’ve listed our recommended bookmaker below based on how often they run promotions to existing customers and how good those offers are. If you don’t already have a betting account with them, then we’ve displayed the welcome offer you can get if you open an account with them today for the very first time.

In that respect, it’s a double winner because you get a welcome offer to use now and an account with a reputable bookmaker that will continue to offer you long term offers and free bets.

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bet365 – Bet £10 & Get £30 In Free Bets

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bet365 has a great selection of existing customer offers. From accumulator bonuses, early payout offers and some of the best racing promotions on the market. All of which are available to existing customers.

18+ Registration Required. Min Deposit Required. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.T&Cs Apply

888Sport – Bet £10 get £40 in free bets

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888 Sport have one of the best range of promotions for existing customers for all types of sports and also includes offers for their casino section. You can look at all the suggestions on our 888sport existing customer offers category page, which has all the offer information here.

A min deposit of £/€10 with promo code is required • You must bet a min of £/€10 at odds of 1/2 (1.50) or greater on a sports market that will be settled before December 26th at 23:59:00 GMT • Free Bets valid for 7 days • Deposit balance is available for withdrawal at any time • General withdrawal restrictions & full T&Cs apply • 18+, BeGambleAwareT&Cs Apply

MansionBet – 100% Up To £100

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MansionBet has a fantastic selection of football and racing promotions for existing customers. Premier League Brace Insurance and Beaten by a Head or Less and two noteworthy mentions.

New customers only, min deposit and bet £10 from UK Debit card only. Paypal not accepted. Max Bonus £100. 10x wagering dep+bonus at min odds evens (2.0) within 30 days prior to withdrawal. Sports bets only, certain bet types excluded. T&Cs apply.T&Cs Apply

William Hill – Bet £10 Get £30 In Free Bets

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William Hill is one of the largest bookmakers across the UK known to sponsor darts tournaments and horse racing events; their customer offers range across more common and rare offers. Head over to our William Hill existing customer offers page to ensure you have the best suggestions on this fantastic offer!

New players only | Min deposit £10 using code P30 | Min odds 1/2 (1.50) | Free bets paid as 2 x £15/€15 (30 days expiry) | Payment method/player/country restrictions applyT&Cs Apply

Betfred – Bet £10 Get £40 in Bonuses

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Betfred has tons of existing customer offers to choose from; you’ll be able to find all types of offers, from ones on the latest horse racing events, major Golf Tournaments and of course, the Premier League. So be sure to head over to our Betfred existing customer offers page to check out all the information on all the latest offers.

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.T&Cs Apply


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Betfair is another fantastic betting site with plenty of offers for both new and existing customers; you can head over to Betfair’s existing customer offers page to check out more details on all their live offers. From horse racing tournaments to the latest tennis Open, you’ll be able to get money back offers to boosted odds.

Max £20 cash refund. Bet must be placed in first 7 days of account opening. Payment restrictions apply. T&Cs apply.T&Cs Apply

Ladbrokes – Bet £5 Get £20

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Ladbrokes is one of the largest bookmakers here in the UK. We at MaxFreeBets are very dedicated to providing you with the best odds and offers with all bookmakers; you can find offers on our Ladbrokes existing customer offers, which has all offers, promotions, and free bets.

18+ | UK+IRE only | PayPal and certain deposit types and bet types excluded | Min £5 bet within 14 days of account reg at min odds 1/2 | 4 x £5 free bets | Free bets valid for 7 days on sports | Stake not returned | T&Cs ApplyT&Cs Apply


Money Back As Free Bet
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Paddy Power has constantly proven an excellent betting site across their offers and features that sit on the Paddy Power website. Paddy Power’s existing customer offers are also a stunning example of why you should place your bet there; head over to our Paddy Power existing customer offers page and take your pick from Cheltenham to US Sports.

New customers only. Place your FIRST bet on any market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.T&Cs Apply

Coral – Bet £5 Get £20

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Coral mainly focuses on free bet offers for both new and existing customers across the year. However, we’ve done some research, and this bookmaker has a wide range of offers from free bets to weekender boosters, be sure to head over to our Coral existing customer offers page, which has all the information you need.

18+ | UK+IRE only Paypal & some deposit & bet types excl | Min first bet £5 at odds of 1/2 or more | Use correct Coral Voucher Code | Must be placed within 14 days of account reg | £20 credited as 4 x £5 free bets | Not valid with CashOut | Free bet valid for 7 days | Free bet stake not returned | T&Cs ApplyT&Cs Apply

BetVictor – BET £5 GET £30

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One of the UK’s favourite sports betting sites, BetVictor has a loyalty scheme where they give existing customers Acca insurance when playing an accumulator, this means that if you bet a football accumulator of 5 teams or more and 1 team loses, you get your stake back to place another! Read all about the current Bet Victorcustomer promotional offers you can claim.

18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsiblyT&Cs Apply

Unibet – £40 Free Bet + £10 Casino

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If you haven’t yet claimed a welcome free bet with Unibet, then it’s an excellent place to start. However, if you are already a customer of theirs, then you’ve made a great choice, so then why not take advantage of any of the following promotions:

Unibet has one of the widest selection of markets available combined with live in-play betting and live streaming on selected sports and have intertwined two types of offers into one to create an advantageous sporting offer to its existing customers.

New customers only | 18+, | Min deposit £10 | Money back as bonus | Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x | Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited | Bonus will expire after 7 days of opt-in | Further T&C’s apply.T&Cs Apply

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Get promotions and boosted bets on all the big games.

MrPlay Sport – Bet £10 Get £10

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Mr Play has a great selection of offers where you can test yourself against other punters for your share of cash prizes.

New Players Only | Max £10 Free Bet | Qualifying bets must be placed at odds of 1/1 (2.00) or greater | Free Bet valid for 14 days | Bets must be settled within 14 days of placement | System bets no eligible | T&C Apply | 18+T&Cs Apply

10Bet – 50% Up To £50 Bonus

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If you are already a customer and have activated your welcome bonus, then you’ll be wanting to keep an eye out for existing customer free bets and prizes on the site. One of the existing customer bonuses includes an Acca Boost and Acca edge, where you can enjoy enhanced winnings on your sporting accumulators, including doubles and trebles! You could be looking at a boost of up to 60%.

T&C – New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 60 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+T&Cs Apply

Sportnation – £25 Free Bet

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Free Accas on various sports plus 10 free spins every week are some of the promotional offers for existing customers over at SportNation

Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections | Min odds of 1.8 on qualifying bet | Bets on the draw will not qualify for a free bet | Deposit using code SNWEL25 | Valid once per customer | Free bet expires after 30 days | Max winnings from free bet £1000T&Cs Apply

Betiton – Bet £15 Get £10

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Betiton will boost your Acca winnings each and every week.

New Users Only | 18+ | Max. one free bet per user | Qualifying bets must be placed at min. odds of 1/1 (2.00) | Winnings paid as bonus token to be used at min. odds of 4/5 (1.80) | Payment methods exclusion apply (e.g. Paypal or Skrill) | Full T&Cs applyT&Cs Apply

What are Free Bets?

Free bets are one of the most straightforward and most rewarding betting bonuses you can come across as a punter, with them, in theory, providing customers with a free bet which they can wager for real money. But, unfortunately, this is not always the case, as an online bookmaker loves to attach unwanted terms and conditions to their free bet offers. So naturally, specific terms and conditions are much worse than others. Still, hopefully, after reading this article, you will know what to look out for when choosing your free bet offers. 

Online sports bookmakers love to offer free bets as new customer bonuses and usually go as follows; Bet £10 and receive £10 in free bets. As you can see, from the outside, this offer looks pretty straightforward, and more often, they are, but we advise you always read the available terms and conditions. 

Many sports betting sites will require customers first to make a deposit and then place a qualifying bet. Following this, the bookmaker will usually match the qualifying bet (up to a certain amount). 

An important part to consider is the ‘Qualifying Bet’ when attempting to claim free bet offers, as this is what will either award the free bet or not. Online sports betting sites will often require customers to place their qualifying bet on a selection that meets the minimum odds set by the provider. For example;

“the qualifying bet must have minimum odds of evens(1/1).”

Free bets are often a pretty versatile promotion and come in many denominations. For example, some sites will offer free bets as small as £5, while others award up to £100 in free bets. In addition, some platforms may use different terms for ‘free bets’, including bet credits and bet tokens.

As a regular bettor, you will find that you are eligible for these offers and promotions, but this can be checked by reading the terms and conditions. 

Difference between Free Bets & Sign Up Bonuses?

First of all, it is essential to remember that sign-up bonuses could entail anything, even a free bet if that’s what the betting site was offering. However, in this instance, we are referring to sign-up deposit bonuses. Sign up deposit bonuses can be very similar to free bets because customers get free funds to use across their chosen platform. However, there can be many different terms and conditions attached to sign-up deposit bonuses. 

When claiming a sign up bonus, customers will usually have to deposit over a certain amount and then the operator will match the initial deposit placed. These deposit bonuses will have restrictions like the bet you place must have minimum odds or is restricted to specific events.

As always, be sure to read the available terms and conditions as they will help you understand what’s on offer.

What are the Different Types of Free Bets Available?

Since free bets are so popular in the betting industry, you can find more than just one type of free bet offered by gambling operators. Below we take a closer look at all the different types of free bets that are available. 

Enhanced Odds

Enhanced Odds promotions are usually offered around a major sporting event like the Ryder Cup, starting a new football season or a major boxing event.

With enhanced odds, the bookmaker will provide you with an odds boost as part of their promotion to any existing customer. This will improve the odds of a short favourite to increase your potential profits if your bet wins.

No Deposit Free Bets

The most sought-after type of free bet promotion (if you are lucky) offered is no deposit free bets. As the name suggests, no deposit free bets do not require a deposit to claim. Instead, customers are usually required to register an account to receive their free bet. 

Matched Free Bets

The most popular form of free bets is matched free bets. A matched bet means the bookmaker will match your bet or top up your bet with the same amount you bet. Matched free bet offers are found at the majority of bookmakers.

You may have heard of the term matched betting, but this is entirely different and goes against bookmakers terms and conditions.

Reload Bonuses

Reload bonuses are just a simple way of awarding customers with further free bet credits. Often they will require a deposit or a bet to be placed to receive. 

Risk Free Free Bets

This type of free bet is awarded by bookmakers to their customers, usually when they lose a bet. If you win, you don’t get a free bet from the bookie, but if you lose, the bet is returned to your account in the form of a free bet that you can then use to bet on something else.

Stake Not Returned (snr)

A stake not returned free bet is a typical free bet that is offered to a customer as a bet credit by a bookmaker. The idea is straightforward. You get the free bet, place it on a selection, and if it wins, you get the profits, but the stake isn’t included in the returns, as it would be if you spent real money. However, the profit you make is the same.

Money Back if ‘x’ Happens

Many money-back offers include a return in the form of a free bet if a specified event occurs. From time to time, online betting firms may offer promotions around important events, such as ‘Money back as a free bet if Ronaldo scores the winner.’

Many of these promotions centre around horse racing, so if your selection finishes in second or is defeated by a length, you might get your money back as a free bet.

Free Bet Terms & Conditions

It would be best if you never dived into a promotion because it looks rewarding before you read the terms and conditions, as the small print will always reveal the truth behind these promotions. 

Below we have highlighted the typical terms and conditions you can find attached to your free bet promotions:

  • Wagering requirements
  • Payment restrictions/Deposit method restrictions
  • Payment method exclusions
  • Promo code/Bonus code
  • Day expiry limits/Time limits
  • Eligibility restrictions
  • Market restrictions
  • Bet restrictions
  • Minimum stake/Minimum deposit
  • Maximum winnings
  • Days of registration

As you can see from the list above, there are plenty of terms and conditions that could be attached to the free bet offer that you want. Although there are various other additional terms that you may encounter, the list above covers all the key terms. 

Payment restrictions are a key term that you should look out for when claiming free bets, as using the wrong payment method may leave you ineligible to claim your desired offer. For example, when making your 1st deposit, payment methods such as Neteller or PayPal are often not accepted.

To see if your free bet does not accept certain payment options, you will see something like the following:

“PayPal & some deposit & bet types not accepted.”

How to Select the Best Free Bets

Although you may choose to make the most of our hard work, you have a selection of all the best free bet offers. Some of you may want to search for yourself, so we have highlighted all the key factors to look for and consider below.

  • How many free bets are being offered?
  • How much is required to be deposited?
  • Do you need to bet? And how much?
  • What are the minimum odds?
  • Are their sports restrictions attracted to the free bet?
  • How long does the free bet remain valid?
  • How soon after registering does the free bet offer need to be claimed?
  • Are there wagering requirements attached?

If you manage to consider all the above questions when looking for the best free bet offers, you will never find yourself falling for some ‘knock-off’ free bet. For those who do not want to search themselves, feel free to use any of our suggested free bet offers that you can find on this page. 

Free Bet Clubs

Free Bet Clubs are a means to reward existing customers. When we first sign up, punters usually benefit from a Welcome Bonus, which is only redeemable the first time they create an account. But what about punters who continue to bet day in, day out?

This is why the Free Bet Club was created – to allow its most loyal customers to regain some of their lost winnings or to have more incentive to bet. Unlike most promo codes or risk-free bets, the Free Bet Club is rewarded weekly and requires consistency. For example, customers will need to place a certain amount of bets during the week to be rewarded with a free bet the following week by their chosen online betting sites. Paddy Power is an excellent example of a bookmaker that offers free bets. 

Free bet clubs can have a variety of names, and because we do not want you to miss a single one, below we have listed some of the terms that free bet clubs also use:

  • Advanced Bet Rewards
  • Weekly Free Bet Clubs
  • Weekly Bet Rewards
  • VIP Rewards Club
  • Bet Loyalty Clubs

Below we have listed some of the free bet clubs currently available:

  • Betway Free Bet Club
  • Paddy Powers Reward Club
  • SkyBet Club
  • VIPP Rewards Club

Frequently Asked Questions

What Is a Free Bet Promotion?

Promotions that provide free bets do exactly what they say on the tin. They are provided to bettors by betting sites as a sign-up incentive or as an existing client promotion. Many of the major UK betting sites provide these promotions on a weekly or event-by-event basis.

Which Bookmakers Offer Free Bet Promotions?

Free bet offers may be found on major bookmakers like Paddy Power and Coral, as well as new betting sites like BetVictor. On this page, you’ll discover the finest free bets for current customers, but if you’re searching for welcome bonuses, go to our free bets page.

How Do Existing Customers Get Free Bets?

It is dependent on the promotions given by the particular bookmaker. In addition to the offers on this page, you should check the Promotions area of your preferred bookie to see what free bet offers they have. If you sign up to the bookies’ email list you can have offers sent directly to your inbox.

Do Free Bet Promotions Require a Bonus Code?

You may be required to submit a promo code in order to receive free bets, although this is more frequent with new client incentives than with current customer promos. Typically, all you have to do is opt-in or satisfy the terms and conditions set forth by the bookie.

Are There Wagering Requirements for Free Bet Winnings?

It’s uncommon that you’ll have to put your free bet winnings on the line. The stake is never included in your returns, but the rest of the money is usually yours to keep.

Which Type of Free Bet Promotion Is the Best?

Different bettors have different preferences, but one thing that everyone can agree on is that the greatest free bet offers are those that require the smallest qualifying wager stake. A Bet £10 Get £10 in Free Bets package, for example, is far superior to a Bet £20 Get £10 in Free Bets one. Low minimum odds are also a big plus.

Final Thoughts

As you can see, free bets and promotions are just for new customers, but there is an excellent selection of offers for existing customers. The challenge you face is understanding all of the terms and conditions and knowing which bookies reward player loyalty.

We’ve given you all the key facts and information that you need but if you are unsure then feel free to pick one of our expert selections.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.