Free Bets and Betting Offers for Existing Customers

There are many sport betting companies out there that value their existing customers and feel that they should be recognised and rewarded for their co-operation with them. Loyalty bonuses and free bets stop you needed to continue searching around for the latest sign up offers and having numerous accounts with different betting companies.

It is important for betting sites to offer loyalty bets and bonuses to keep punters interested in a highly competitive market like gambling. Many sport betting companies value their existing customers and feel that they should be recognised and rewarded. Loyalty bonuses and free bets stop you from continuing to search around for the latest sign up offer and shifting from one bookmaker to another. So free bets for existing customers and rewarding loyalty is an important topic for researching when recommending bookmakers.

What are Free Bets?

Free bets are one of the simplest and most rewarding betting bonuses you can come across as a punter, with them, in theory, providing customers with a free bet which they can wager for real money. Unfortunately, this is not always the case, as online bookmakers love to attach unwanted terms and conditions to their free bet offers. So naturally, certain terms and conditions are much worse than others, but hopefully, after reading this article, you will know exactly what to look out for when choosing your free bet offers. 

Online sports bookmakers love to offer free bets as new customer bonuses and usually go as follows; Bet £10 and receive £10 in free bets. As you can see, from the outside, this offer seems very straightforward, and more often, they are, but we advise you always read the available terms and conditions. 

Many sports betting sites will require customers first to make a deposit and then place a qualifying bet. Following this, the bookmaker will usually match whatever the qualifying bet was(up to a certain amount). 

An important part to consider is the ‘Qualifying Bet’ when attempting to claim free bet offers, as this is what will either award the free bet or not. Online sports betting sites will often require customers to place their qualifying bet on a selection that meets the minimum odds set by the provider. For example;

“the qualifying bet must have minimum odds of evens(1/1).”

Free bets are often quite a versatile promotion and come in many denominations. Some sites will offer free bets as small as £5, while others award up to £100 in free bets. Some platforms may use different terms for ‘free bets’, and these include; bet credits and bet tokens. Most punters will find themselves as eligible customers, but this can be checked by reading the terms and conditions. 

Difference between Free Bets & Sign-up Bonuses?

First of all, it is important to remember that sign-up bonuses could entail anything, even a free bet if that’s what the betting site was offering. However, in this instance, we are referring to sign-up deposit bonuses. Sign-up deposit bonuses can be very similar to free bets in the sense that customers are being given free funds to use across their chosen platform. However, there can be many different terms and conditions attached to sign-up deposit bonuses. 

When claiming a sign-up bonus, customers will usually have to deposit over a certain amount and then the operator will match the initial deposit placed. Like free bets, these deposit bonuses can be required to be wagered on particular odds. But in addition to this, punters will often find extra terms attached to these bonuses that require them to meet set wagering requirements, ‘rollover’ the bonus funds a certain amount of times. 

As always, be sure to read the available terms and conditions as they will help you understand what’s on offer.

What are the Different Types of Free Bets Available?

Since free bets are so popular in the betting industry, you can find more than just one type being offered by gambling operators. Below we take a closer look at all the different types of free bets that are available. 

No Deposit Free Bets – Probably the most sort-after type of free bet that can be found(if you are lucky) being offered are no-deposit free bets. As the name suggests, no-deposit free bets do not require a deposit to claim. Instead, customers are usually required to register an account to receive their free bet. 

Matched Free Bets – The most popular form of free bets are matched free bets. These are the offers you find the majority of bookmakers offering where they will match whatever your initial deposit is. 

Reload Bonuses – Reload bonuses are just a simple way of awarding customers with further free bet credits. Often they will require a deposit or a bet to be placed to receive. 

Risk-Free Free Bets – This type of free bet is awarded by bookmakers to their customers, usually when they lose a bet. 

Free Bet Terms & Conditions

You must never dive into a promotion because it looks rewarding before you read the terms and conditions, as the small print will always reveal the truth behind these promotions. 

Below we have highlighted the typical terms and conditions you can find attached to your free bet promotions:

  • Wagering requirements
  • Payment restrictions/Deposit method restrictions
  • Payment method exclusions
  • Promo code/Bonus code
  • Day expiry limits/Time limits
  • Eligibility restrictions
  • Market restrictions
  • Bet restrictions
  • Minimum stake/Minimum deposit
  • Maximum winnings
  • Days of registration

As you can see from the list above, there are plenty of terms and conditions that could be attached to the free bet offer that you want. There are various other additional terms that you may encounter, the list above aims at covering all the key terms. 

Payment restrictions are a key term that you should look out for when claiming free bets, as using the wrong payment method may leave you ineligible to claim your desired offer. For example, when making your 1st deposit, payment methods such as Neteller or PayPal are often not accepted. To see if your free bet does not accept certain payment options, you will see something like the following;

“PayPal & some deposit & bet types not accepted.”

How to Select the Best Free Bets

Although you may choose to make the most of our hard work, which has provided you with a selection of all the best free bet offers. Some of you may want to search for yourself, so below, we have highlighted all the key factors to look for and consider.

  • How many free bets are being offered?
  • How much is required to be deposited?
  • Do you need to bet? And how much?
  • What are the minimum odds?
  • Are their sports restrictions attracted to the free bet?
  • How long does the free bet remain valid?
  • How soon after registering does the free bet offer need to be claimed?
  • Are there wagering requirements attached?

If you manage to consider all the above questions when looking for the best free bet offers, you will never find yourself falling for some ‘knock-off’ free bet. For those who do not want to search themselves, feel free to use any of our suggested free bet offers that you can find on this page. 

Free Bet Clubs

Free Bet Clubs were set up as a means to reward existing customers. When we first sign up, punters normally benefit from a Welcome Bonus, which is only redeemable the first time they create an account. But what about punters who continue to bet day in, day out?

This is why the Free Bet Club was created – to allow its most loyal customers to regain some of their lost winnings or to have more incentive to bet with. Unlike most promo codes or risk-free bets, the Free Bet Club is rewarded weekly and requires consistency. For example, customers will need to place a certain amount of bets during the week to be rewarded with a free bet the following week by their chosen online betting sites. Paddy Power is a great example of a bookmaker that offers free bets. 

Free bet clubs can have a variety of names, and because we do not want you to miss a single one, below we have listed some of the names that free bet clubs also use:

  • Advanced Bet Rewards
  • Weekly Free Bet Clubs
  • Weekly Bet Rewards
  • VIP Rewards Club
  • Bet Loyalty Clubs

Below we have listed some of the free bet clubs currently available:

  • Betway Free Bet Club
  • Paddy Powers Reward Club
  • SkyBet Club
  • VIPP Rewards Club

888Sport Existing Customer Offers

888 Sport have one of the best range of promotions for existing customers for all types of sports and also includes offers for their casino section.

You can look at all the offers on our 888sport existing customer offers category page, which has all the offer information here.

Paddy Power Existing Customer Offers

Paddy Power has constantly proven an excellent betting site across their offers and features that sit on the Paddy Power website.

Paddy Power’s existing customer offers are also a stunning example of why you should place your bet there; head over to our Paddy Power existing customer offers page and take your pick from Cheltenham to US Sports.

William Hill Existing Customer Offers

William Hill is one of the largest bookmakers across the UK known to sponsor darts tournaments and horse racing events; their customer offers range across more common and rare offers.

Head over to our William Hill existing customer offers page to ensure you have the best offers on this fantastic offer!

Betfred Existing Customer Offers

Betfred has tons of existing customer offers to choose from, they’re sometimes referred to as the ‘Bonus-king’, and you’ll be able to find all types of offers from ones on the latest horse racing events to the tensest game this Premier League.

Be sure to head over to our Betfred existing customer offers page to check out all the information on all the latest offers.

Coral – Great Free Bet Offers

Coral mainly focuses on free bet offers for both new and existing customers across the year. However, we’ve done some research and you can see it by visiting our Coral existing customer offers page.

This bookmaker has a wide range of offers from free bets to weekender boosters, be sure to head over to our Coral existing customer offers page, which has all the information you need.

Betfair Existing Customer Offers

Betfair is another fantastic betting site that has plenty of offers for both new and existing customers, you can head over to the Betfair existing customer offers page to check out more details on all their live offers.

From horse racing tournaments to the latest tennis Open, you’ll be able to get money back offers to boosted odds.

Gentingbet Existing Customer Offers

GentingBet has a range of promotions mainly focussed on football events and some horse racing events.

You can head over to our Genting bet existing customer offers page to check out all existing customers’ promotions.

Ladbrokes Existing Customer Offers

Ladbrokes is one of the largest bookmakers here in the UK and we at MaxFreeBets are very dedicated to providing you with the best odds and offers with all bookmakers, you can find offers on our Ladbrokes existing customer offers which has all offers, promotions, and free bets.

Be sure to head over to the page and look at the offers we have included and have provided information on how to claim.

Unibet – Great Selection Of Existing Customer Promotions

If you haven’t yet claimed a welcome free bet with Unibet then it’s a good place to start. However, if you are already a customer of theirs then you’ve made a great choice, so then why not take advantage of any of the following promotions:

Unibet has one of the widest selection of markets available combined with live in-play betting and live streaming on selected sports and have intertwined 2 types of offers into one to create an advantageous sporting offer to its existing customers.



 10Bet4.5 rating 50% Up To £50 BonusClaim Offer10Bet

10Bet – Plenty Of Offers to Choose from

If you haven’t already signed up to this bookmaker, you are entitled to a 10bet Welcome bonus of £30 in free bets when you bet £10!

If you are already a customer and have activated your welcome bonus, then you’ll be wanting to keep an eye out for existing customer free bets and bonuses on the site. One of the existing customer bonuses includes an Acca Boost and Acca edge, where you can enjoy enhanced winnings on your sporting accumulators, including doubles and trebles! You could be looking at a boost of up to 60%.

Click More Details to find out all of the promotions that 10Bet offer to new and existing customers. Then, get your hands on a range of loyalty bonuses and free bets to increase your winnings.

T&C – New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 60 days to convert bonus winnings into real money; Wagers must be on min. Odds of 4/5 on singles or acca bets with min. Odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+

 RedZone4.3 rating £10 Free BetClaim OfferRedZone

RedZone Sports – New bookies with lots of promotions

RedZone Sports have a welcome bonus of £25 in free bets when you deposit and bet £25, this comes with a deposit code to be entered on the site.

Along with RedZone’s rewarding free bet bonus, existing bonuses are available for their customers, including a ‘Full Cash Out’ and ‘Partial Cash Out’. Full cash out allows players to choose when the final whistle has gone and collect their winnings. A partial cash-out allows players to select how much of your bet you want to cash out and leave some in the bet until the result is concluded.

Find out more of the existing betting offers over on RedZone Sports and if you haven’t already, activate your welcome bonus offer.

New customers only | Expires 31/01/21| Qualifying bet £10 on any sports double within 48 hours of registration – Min odds 1.7 per selection | Max free bet £10 to be used at odds 1.7 and above per selection | Free bets expire after 7 days | 18+ BeGambleAware | Full terms apply.

 Karamba4.8 rating £10 Free BetClaim OfferKaramba

Karamba Sports

Karamba Sports offer a £10 free bet to new customers when you bet £10.

Karamba Sports also have a VIP program for existing customers. You can earn reward points converted into free bonus cash as you climb up the VIP ladder. This VIP club is always available to existing customers and therefore you can access loyalty bets and bonuses at any time.

Please find out more about Karamba Sports and their loyalty promotions!

New Customers Only | Max One Free £10 Bet | Qualifying Bets Must Be Placed At Odds Of 2.0 Or Greater | Paid As Bonus Token | T&C’s Apply

 BetVictor4.5 rating BET £5 GET £30Claim OfferBetVictor


One of the UK’s favourite sports betting site, BetVictor, offers a welcome bonus to its customers which rewards players with a £30 free sports bet and a £10 free casino bonus when you deposit and bet £10!

BetVictor have a loyalty scheme where they give existing customers Acca insurance when playing an accumulator, this means that if you bet a football accumulator of 5 teams or more and 1 team loses, you get your stake back to place another!

Click here to read the BetVictor Review and find out more about their promotional offers. BetVictor also have one of the best rated betting apps.

New Customers only | Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account | excludes cashed out bets | Receive 2x £10 Free Sports Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days | Wager the Casino Bonus 40x to withdraw winnings | Credit or Debit card only | Geographical Restrictions | T&Cs Apply, See BelowNotification Bell Advertiser Disclosure

loyalty program betting sites

Occasional Free Betting Offers

Specific times in the year call for specific bonuses to get your hands on. Some sportsbooks release relevant bonuses and free bets on markets suited for that specific point in the year or season. Signing up to these sportsbooks will make it easier to be notified of these offers and bonuses so you don’t miss out. Below, some of the popular occasional free bets and bonuses are listed.

Some of the best free bet offers come at certain points throughout the year and are referred to as seasonal offers. The majority of these offers will be tailored to specific events and competitions during that time. For example, most online betting sites will offer free bet offers during the Grand National and the Cheltenham Festival. Paddy Power is a great example of a site that offers an array of betting offers for horse racing, as they work closely with ITV Racing who have always got promotions being offered to customers. Regular players can make the most of these promotions to ensure they are part of the profit squad. 



 10Bet4.5 rating 50% Up To £50 BonusClaim Offer10Bet

10Bet use sporting markets such as the world cup to create an occasional betting bonus for its existing customers. They have used for the 2018 World Cup is called the “WC18 Daily Free Bet Club”. This club gets you a £5 free bet balance boost every day of the tournament. To access this, you must place 5 world cup bets, each worth at least £5, each day, then the next morning your account will be credited with a £5 free bet.

T&C – New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 60 days to convert bonus winnings into real money; Wagers must be on min. Odds of 4/5 on singles or acca bets with min. Odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+Notification Bell Advertiser Disclosure

Odds Boosters

It is fair to say that one way to keep existing customers happy is boosting the odds, on matches for increased winnings. Rewarding customers for their loyalty is one of the main interests of certain sportsbooks and is an obvious way to keep customer’s loyalty. Boosting odds keeps loyalty and here are a few popular sportsbooks that offer some of the best-boosted odds bonuses and bets.



 Ladbrokes4.9 rating £20 Free BetClaim OfferLadbrokesLadbrokes have a “Daily Odds Boost” scheme where existing customers get odd booster bonuses. These odd boosts appear on the sport of your choice. Players can bet up to £50 on a boosted odd bet. There is a minimum of 1 boost per day. Also, if you aren’t already an existing customer, reward yourself with Ladbrokes’ welcome offer of up to a £50 free bet!

18+ | UK+IRE only | PayPal and certain deposit types and bet types excluded | Min £5 bet within 14 days of account reg at min odds 1/2 | 4 x £5 free bets | Free bets valid for 7 days on sports | Stake not returned | T&Cs Apply

 MansionBet4.3 rating £100 BonusClaim OfferMansionBet

Mansion Bet is dishing out an accumulator boost for their existing customers. This means that if your betting accumulator wins, you will get an added percentage of your winnings. The more teams in your accumulator selection, the bigger the bonus. Your accumulator win could be boosted by a maximum of 40%! To access this, all you need to do is place a straight-line accumulator with odds of ½ per leg. If you are an existing customer at mansion bet, then get your Acca on now! If you are new, then sign up and receive your rewarding welcome bonus!

New customers only. Min deposit £10 (UK Debit cards only). Max bonus amount is £100. The deposit and bonus amount must be wagered 10 times (min odds Evens) before bonus funds and associated winnings become withdrawable. One bet per customer. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only. T&Cs apply.

 Betfred4.8 rating £30 Free Bet & 60 Free SpinsClaim OfferBetfred

Betfred has possibly one of the widest variety of bonuses and promotional bets. One of their boosted bonuses being their Football “Double Delight & Hat-Trick Heaven”. There are 2 sections to this unmissable loyalty bonus. First, there’s the Double Delight, which means if your player scores the first goal of the match, then scores another, Betfred will double your first goalscorer odds! Then there’s the Hat-Trick Heaven, If your player scores the first goal of the match, then scores a Hat-Trick in the 90 mins, Betfred will treble your first goalscorer price!

So, how does that sound for boosted odds? Just to put that into perspective, if you were to place a £10 first goalscorer bet on a player at 4/1 and the whole bet was to win, you’d get £40 from first goal scorer, if that scorer then scores another, that £40 would be doubled to £80 and then finally if that player was to score a Hat-Trick inside 90 mins, you’re looking at a total profit of £120! If you aren’t already a customer at Betfred, sign up now and activate your welcome bonus.

New UK & NI customers only | Eligible UK+IRE Players | Sign up using promo code ‘SPORTS60’ | Deposit & place 1st sports bet at a min of £10 in 1 bet transaction at Evens (2.0) + settled within 60 days | £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue | 1 Entry Per Customer | E-Wallet & Prepaid Card restrictions apply | Max 60 Free Spins on Justice League Comics | SMS validation may be required | Full T&Cs applyNotification Bell Advertiser Disclosure

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.