A Comparison Between William Hill and Bet365 – Who is the Best? 2023

These are two of the biggest names in betting that have plenty of history between them. Here we put them both to the test and see who comes out as the winner when William Hill and Bet365 go head to head.

William Hill and Bet365 are renowned sportsbook betting sites in the online gambling and betting industry. In this article, you will find everything you need to know about both as well as a concise evaluation as to which of the two bookmakers is better in 2021.

Overall Rating Winner – William Hill

While specifics might sway you more one way or another, here’s an overall rating of both online bookmakers. William Hill definitely has more to offer in both the quality and quantity departments.

William Hill

In terms of interface, at the very least, the William Hill online betting site is the way to go. All the necessary and relevant sports information is portrayed in a comfortable manner. On the left side of the page, there is a convenient list of crucial links that starts off with an In-Play button and a search bar. The way the site is organized, though, means you probably will not be using the latter function very often.

On the home page, you can find a few crowd favourites such as horse racing and football – two of the most popular sports on the site and in the world. Below these, all the available sports markets are organized from A to Z. Finally, at the very bottom, is the extras section. Top bets, promotions, results, and price formats sit here.

The interface puts a list of In-Play games in the middle of the screen organized neatly into each sport category. It is quite extensive and updates regularly. On the right-hand side, you can find the current top bets along with links to casino games and live horse racing on betting tv.

Bet365

While less organized and more challenging to use, the bet365 sports market is a bit more fitting for the player looking for a sleek design. This is subjective, of course, but the only saving grace interface-wise are the soft colours. Otherwise, it is just too sporadic and confusing for the average player.

Upon landing on the website, you are met with a list of sports markets on the left side. In the middle, you can find relevant offers for new and current users. To the right, you can see the current live games. You will likely need some help if you want to find anything else on the site.

For sports wagering, bet365 falls a bit short when compared to William Hill. In terms of live betting, though, this platform is a bit ahead.

Sign-Up Offers and Free Bets Comparison

Players seeking a new sportsbook have this at the very top of their agendas. Sign up offers,  whether it’s fantastic free bets, risk-free bets or match deposit bonuses, give you a chance to use a betting site to decide if it works for you. The good news is that both of these operators have new players covered, so let’s find out what you can get. 

bet365 Sign Up Offer

This new customer promotion offers up to £100 in bet credits for signing up. You have to bet at least £5 to qualify, and bet365 will match your stake once the bet is settled. You’re able to use this on any of the bet365 sports markets, which gives you an opportunity to try something new. 

If you win your bet, you’ll get the returns as withdrawable funds. You don’t get the stake back, but this is standard with this type of promotion. As long as you opt-in and place the bet within 30 days, you can take advantage of this deal. 

Bear in mind that the minimum odds are set at 1/5, and only certain bet types with three possible outcomes are considered valid. It’s a top offer in any case, but we’re not sure it’s quite enough to knock William Hill off their perch.  

William Hill Sign Up Offer

William Hill is more generous to new players, and it’s clear to see why so many punters have them as the number one operator in the UK for 2020. Where bet365 offers matched credits up to a maximum of £100, William Hill boasts two free bets of £15, and you only have to deposit £10 to get them. 

That’s three times your deposit instead of a like-for-like match. The latter also has a broader range of promotions for each betting market, meaning long-term players might benefit more from this platform in the long run. Keep in mind that you must use these bets on markets with odds of at least 1/2.

William Hill is also famous for altering its sign-up promotions regularly. This helps to attract a larger variety of players to its already vast selection of sports betting markets. These bonus offers are changed weekly, monthly and bi-monthly. As a result, William Hill is the clear winner of this category.

The Better Offer

William Hill offers a more generous offer pound for pound  Also, it is famous for altering its sign-up promotions regularly. This helps to attract a larger variety of players to its already vast selection of sports betting markets. These bonus offers are changed weekly, monthly and bi-monthly.

Winner: William Hill

Why not check out:

Free Bets and Promotions

These operators allow the use of promo codes. In fact, bet365 exclusively allows promotions and bonuses through them. William Hill is more lenient to new users and only requires that you register an account.

You’ll also be able to find free bets clubs across the hundreds of bookmakers available like Unibet and Mr Green.

bet365 Promo Codes

bet365 has a unique approach to promotion codes. Many have the same offer but apply to different sports, casino games, and more. Some of the categories that have promo code at bet365 include:

• Sports
• Casino
• Poker 
• Games
• Bingo

The generic names for each are because they change consistently. The best plan is to be vigilant and regularly review both our site and the provider’s to keep up to speed with the latest promo codes out there. 

William Hill Promo Codes

While bet365 has plenty of options, William Hill promo codes are the ones that stand out. There are a plethora to choose from with more frequently added. The current welcome offer requires you to use the code P30, for example. Some previous promo code offers include:

• Bet £10 and receive £20 in free bets
• 100% deposit match up to £300 and 50 free spins
• 150% deposit match up to £150 and 50 free spins
• Buy-in with £10 and receive £40 to use

The Better Offer

We consider William Hill as the winner here. Not only does it make the sign-up process so easy and fluid, but it also allows for further bonuses as you play. You get help when you start and can continue to take advantage of ever-changing promotions.

Winner: William Hill

Loyalty Program

Loyalty programs are a key indicator of a top sportsbook, but often you’ll find they’re only available for casino, bingo or poker. Let’s look at what these two industry giants bring to the table. Spoiler alert; you might be disappointed at what we’re about to share with you.

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bet365 Loyalty Program

The bet365 loyalty system isn’t available for sportsbook players, which is an unpleasant surprise. The lack of such a scheme makes it feel like their priority is elsewhere, but it’s becoming more common that operators focus loyalty on casino players. 

It doesn’t give us anything to go on when it comes to sports betting, so we have to give a no score here. Luckily for bet365, William Hill doesn’t tick this box either. It’s a bit of a let down for sportsbook fans and comes from two of the top names in online sports betting. 

William Hill Loyalty Program

William Hill used to give you one comp point for every £10 you put on the line. For each bet you made, you would earn these points, and get some of your money back.

Unfortunately, this is no longer available on the sportsbook, and you can only use it at the casino. This means we can’t consider it, as this comparison is all about sports betting. Sorry about that William Hill. 

It can be nothing else but a draw as a result, as neither provider facilitates a loyalty scheme for sportsbook lovers. 

The Better Offer

There isn’t really much to look at if you’re a sportsbook fan, unfortunately. So, it can be nothing else but a draw as a result, as neither provider facilitates a loyalty scheme for sports betting lovers.

Winner:  Draw

Available Markets and Sports

Both of these bookies have an amazing list of available betting markets. There are only a few differences between the two.

William Hill

This bookie is known best for its wide variety of betting markets. Calling it impressive would be an understatement. William Hill horse racing is one that stands out in popularity. For sports and casino betting, you might not need to look any further.

Here are the various sports you can wager on at William Hill:

• Volleyball
• UFC
• Snooker
• Rugby League
• Rugby Union
• Motorbike Racing
• Pool
• Motor Racing
• Ice Hockey
• Handball
• Horse Racing
• Golf
• Football
• Esports
• Darts
• Cricket
• Cycling
• Boxing
• Basketball
• Athletics
• American Football

Many online reviews claim that bet365 is the best place to find bets for esports. Both platforms offer wagers on League of Legends, Starcraft, Starcraft 2, Dota 2 and Counterstrike. However, William Hill has a leg up because they include the Overwatch League.

Something else that sets this sportsbook apart from the others, is its outstanding Horse Racing. We also like that it has its own William Hill BetBuilder feature which allows players to enjoy creating their own bet. It also offers a great live streaming feature, good in-play markets as well as cash out and partial cash out.

Bet365

Bet365 offers a smaller selection of markets compared to William Hill. If you are looking for more variety, this bookmaker is not for you. 

It offers the following markets:

• Football
• Tennis
• Basketball
• Baseball
• Ice Hockey
• Ping Pong
• Esports
• Rugby Union
• Rugby League
• Golf
• Cricket
• Formula 1
• Darts
• Boxing
• Snooker
• Horse Racing
• Virtual Sports
• Esports

If you love to bounce back and forth between a larger variety of sports for placing bets, William Hill takes the cake. Variety in each specific set of matches may differ. For example, bet365 has a slightly greater range of available games to pick from under the tennis category.  Again, like William Hill, there are also a great number of features available when betting. Not only does it offer one of the best Bet Builders, but it also has edit bet, which allows you to change your bet before it finalises. It also has in-play markets, live streaming and cash out. In this sense, it’s neck and neck.

The Better Option

This is very tight as they both offer lots of markets and features. Both also have great in-play and live streaming options. However, because of the great horse racing markets, William Hill just about edges it.

Winner: William Hill

Odds

Both operators are incredibly competitive in the market when it comes to odds. They also have an excellent feature that is not too common. This is the option to cash out. You can settle a bet early to avoid losses. It is available to you even in the middle of a match.

William Hill

. As an almost exclusive feature, William Hill offers what it calls enhanced odds. You can find these throughout the website. They are essentially bets at better prices for popular sports and events. Additionally, William Hill is famous for hosting the best wagers for horse and greyhound racing.

Bet365

bet365 is no slouch when it comes to odds, and you’ll find some of the best ones available on a wide range of their sports markets. Taking football as an example to try and split the two, we noted that bet365 has the edge when it comes to value.

The Better Option

Of course, bookmakers are always changing and tweaking their strategies, so it’s best to regularly review both to make sure you’re always getting the best deal. For us, bet365 wins this one by a nose.

Winner: Bet365

Live Betting & Streaming

Live streaming and live betting go hand in hand. If you can’t watch a match, it’s especially difficult to place a wager on it that makes sense. Platforms that offer one or the other don’t cut it. Because William Hill and bet365 put these together in one sweet package, either is a fantastic choice.

William Hill

Live streaming at William Hill is best known for horse racing, tennis and football, with the last one being the market leader. A few of the specific sports for live betting that this platform covers are as follows:

• Cricket
• Basketball
• Horse Racing
• Football
• Tennis
• Greyhound Racing

Football at William Hill is astounding when looking at the available games to live stream and bet on, and the coverage is of excellent quality. Players come back to the Hill time and time again because of the football options they have, and it’s easy to see why. 

Bet365

In terms of live betting, bet365 states it has the most variety of streaming services available. It also appears to be a preferred option for most players.  Here is a handful of the sports you can live stream on the bet365 betting site.

• Snooker
• Table Tennis
• Volleyball
• Esports

bet365 is stat-heavy on its live-streaming interface, and you can spend plenty of time studying the figures as the game or match unfolds. This adds to the excitement of live betting and makes bet365 a solid option for those in the know. The range of sports covered is also extensive, so you’ll likely find your favourite one available on the website.

The Better Option

Although Bet365 is a great option when it comes to live streaming, it’s going up against the best right now. You’ll have to go a long way to find a better option on the market, and for this reason, William Hill wins hands down.

Winner: Bet365

Mobile Betting App

Mobile apps have never been more important than they are now, with more people than ever putting bets on when they are on the move. The clear winner for the mobile app experience is bet365.  It has one of the best mobile betting apps in the industry.

Bet365

You can get the bet365 app from the Apple Store and Google Play. This almost guarantees that the program is virus-free and safe to use.  In terms of interface, bet365 also takes the lead with a better user-friendly interface.  It also matches the website almost perfectly and is fully optimised for smaller screens. It’s fast and clean, and you won’t be disappointed once you download it. 

William Hill

The William Hill app is available via their website, so it stands on shaky ground in terms of security. William Hill has a more formal approach, and it feels a bit more serious.  Indeed, William Hill follows the same classic design you’ll find on the website, but the issue is the general speed. Everything seems to run at a snail’s pace on the Will Hill app, and it makes the classic design we love on the desktop seem old and outdated.

The Better Option

There are good aspects to both of the mobile apps – for example, both apps do send notifications of offers and other useful pieces of information, but the bet365 method feels less intrusive and more helpful. Both work really well, but bet365 is the better option and all-rounder. The functionality is great and it worked perfectly with all the features it offers.  It takes the desktop experience and not only replicates it on desktop but makes it even better.

Winner: Bet365

Our  Final Verdict: Winner William Hill

While both bet365 and William Hill offer an overall excellent experience, William Hill is the clear winner. It has something for everyone, and it is usually something fantastic. Unless you are picky about details like interface and style, your best bet is to use this platform all the way.

If you’re looking for a helping hand in terms of bonuses and promotions, William Hill is the right choice. It’s the better option if you’re a new player trying to get started. This holds true in the long run because its loyalty program is a lot more accommodating and simple. But, while more complex, bet365’s loyalty system might offer more for experienced players.

Bet365 does not fall far behind, though, and is likely a better choice than most other online bookies out there. It still offers a superb experience, falling slightly short of William Hill.