Ladbrokes v William Hill

Published: 15th October 2020
Author: Joe Kizlauskas
Last Updated: 24th August 2021
William Hill v Ladbrokes

A Comparison Between Ladbrokes vs William Hill  – Who is the Best? 2024

There are hundreds of betting sites in the current sports betting market. However, when it comes to top bookmakers, two names will be mentioned every time.  Read on to find a detailed comparison between Ladbrokes and William Hill. 2024.

Overall Rating Winner: William Hill

When looking at William Hill against Ladbrokes, you need to consider their overall ratings. Who has the best markets? Does one of them offer better odds?  Who has more promos or free bets available? What’s the difference between Ladbrokes and William Hill UK overall?

william hill promo codeWilliam Hill

This is one of the oldest and most well-loved names in the industry. People know it well for the number of markets available – especially for classic betting sports such as football, horse racing and greyhounds. However, it has also moved forward with the time and offers punters the chance to bet on lots of different sports and markets with lots of features. It has stayed top of the billing because it still has more to offer than most others.

ladbrokes iconLadbrokes

This has always been one of the biggest and most well-respected businesses around. Since it joined forces with Coral, it has been one of the dominant forces in sports betting. Ladbrokes is well known for being forward-thinking, especially when it comes to offers, promos and free bets.

We’re rating both these sites as two of the best available, with William Hill slightly ahead. Keep reading for the details of William Hill compared to Ladbrokes, and why it edges this comparison.

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Sign-Up Offers Comparison

One of the things that first attract players to a betting site is the competitiveness of its welcome offer. So, how do the two deals compare? Let’s look at both promotions…

ladbrokes iconLadbrokes

Starting with the welcome bonus from Ladbrokes, this promotion gives you £20 in free wagers when you stake £5. Of course, only new registrants qualify for the bonus, and a range of terms and conditions apply. 

For one, the odds have to be 1/2 or greater to qualify. Additionally, if you use prepaid cards, Moneybookers, Skrill, Neteller, PayPal or Paysafecard to make deposits, you are immediately disqualified.

You must also make an appropriate wager within 14 days of registering to qualify, and can’t bet on totes or pools. Fortunately, you don’t require a Ladbrokes promo code to participate. 

william hill promo codeWilliam Hill

In honor of our ongoing comparison between Ladbrokes and William Hill, we will now turn our attention to the William Hill sign up offer.

At Hill, your first £10 wager will earn you two free bets of £15 each. As always, you must be a new registrant to participate in the offer. Additionally, you’ll require a William Hill bonus code: p30.

As was the case with Ladbrokes, some deposit methods earn you an instant disqualification. You don’t qualify for the bonus if you deposit with a William Hill plus card, Neteller, Neosurf, PayPal, ecoPayz, PayPal, Paysafe, Skrill, Kalibra or Postepay.

Just like the Ladbrokes bonus, only wagers made at odds of at least 1 / 2 qualify for the promotion.

Tick IconThe Better Offer

All in all, the bonuses are very similar. However, between these two betting sites,  William Hill offers a more generous timeframe for using the bets. Ladbrokes provides a meagre seven days, while Hill offers 30 days. 

Neither of the promotions has any wagering or playthrough requirements, and the values are similar. Hence, except for the difference in timeframes, there are few differences between the offers.

Winner: William Hill

Free Bets and Promotions

Most punters, especially newcomers to sports betting, like to have the option to take advantage of free bets. Therefore, let’s compare the free bet offers – if there are any – of Hill and Ladbrokes.

ladbrokes iconLadbrokes

Ladbrokes is renowned for providing players with incentives in the form of regular bonus codes, and you can usually find them on the website’s promotion section or through a quick online search. 

These codes can give you a variety of things, such as free bets, moneyback for losses,  risk-free bets and other benefits. They change regularly, so be sure to keep an eye out to avoid missing the latest deal.

william hill promo codeWilliam Hill

The William Hill sign up offer requires a bonus code, as we’ve mentioned already, but this operator doesn’t stop there. The Hill regularly entices players with special Ladbrokes promo codes – such as money back offers, risk-free bets,  bet boosts, money back offers and free bets. The reason Will Hill is better is the range they provide to punters. 

Barely a week goes by where you won’t find an exciting new William Hill promo code online, so for that reason, they take the crown here. 

Tick IconThe Better Offer

Again, as in all areas of this comparison, this is tight running. However, William Hill currently seems to have more options on their promos than Ladbrokes does, so they get the win here.

Winner: William Hill

Loyalty Program

The next battle in the Ladbrokes v William Hill war is that of loyalty programs. Loyalty programs are essential for keeping regular players coming back for more, and the best betting sites understand that need. 

Here we’ll review what each operator has for loyal players. You may be disappointed by what you’ll find at one of these top sportsbooks.

ladbrokes iconLadbrokes VIP Club

Ladbrokes offers a loyalty program called the Grid. With the Grid, you earn points by making wagers online or playing games in-store. 

As a reward, you’ll receive coupons for Ladbrokes football, horse racing and other sports. You may also get coupons for other Ladbrokes games. Past benefits include a £10,000 cash prize and trips to the Ascot races.

william hill promo codeWilliam Hill VIP Club

Decidedly, our comparison between Ladbrokes and William Hill demands that we now look at the competitor. If you are a lover of William Hill bingo, then there’s a loyalty program for you, but sports fans will be highly disappointed at the lack of a loyalty system for them.  

Unfortunately, there’s no loyalty program specifically for the sportsbook. In this case, at least, Ladbrokes is clearly the winner. We’re not interested in bingo as part of this comparison. It’s a real shame as we would expect an operator with a reputation as good a William Hill’s to look after loyal punters.

Tick IconThe Better Offer

Overall, there’s not much to compare here as Ladbrokes is a much better  VIP system for sports bettors. This is such a shame as we would expect more from William Hill in terms of rewarding its most loyal players.

Winner:  Ladbrokes

Available Markets and Sports

Many people like to wager on one specific sport. To them, only one is of interest, and they’ll seek the site that offers them the best opportunities for that particular choice. However, by far the largest group of punters are those who enjoy the diversity and want a large variety.

william hill promo codeWilliam Hill

William Hill offers 34 different betting categories, including staples like football, esports, cricket and horse racing. However, they also cover more niche markets like darts, hurling and ice hockey. Furthermore, William Hill also offers plenty of features for betting – including a special Bet Builder option, where you can create your own bet. It also offers cash out and partial cash out.

ladbrokes iconLadbrokes

Ladbrokes, on the other hand, has a total of 38 categories. Of course, the staples like football, cricket and horse racing are no less critical for this operator. However, they offer some different niche markets. Examples include badminton, bandy and chess. 

Several of the betting categories at Ladbrokes sports aren’t available at Hill. For example, you could bet on athletics or MMA, neither of which are present at Hill.

Tick IconThe Better Option

Ladbrokes has the lead on available markets. Nevertheless, it’s a very tentative lead, and a few strategic moves from Hill could see them leading instead. If diversity is what you are looking for, either one of these companies should serve your needs quite well.

Winner: Ladbrokes


Something that is of significant concern to any punter is the odds available at a sportsbook. Bearing that in mind, we’ll proceed to compare the odds of Hill and Ladbrokes.

william hill promo codeWilliam Hill

For the sake of this section, we will be looking at the odds of football. In this particular area, Hill has a significant lead on the odds that they offer. That’s not to say that they provide more odds, just that they mostly have better ones available. However, they also take the lead when it comes to horse racing and greyhounds as these are its strongest areas. 

ladbrokes iconLadbrokes

In general, when comparing the two companies, Ladbrokes odds weren’t quite as competitive in this area. Even so, Ladbrokes has a much better system for displaying the odds. Their betting page allows you to switch easily between fractional, decimal and American odds. Also, we found that Ladbrokes is a site that has a number of enhanced odds offers when it comes to big football matches and sporting events. So, there will be times when you might get the better deal at Ladbrokes.

Tick IconThe Better Option

This is a very tight match as both have their pluses here. Overall, on an average day, we found that William Hill does offer better value when it comes to odds. Having said that, it’s always good to see whether Ladbrokes has any deals and special odds available. It’s also easier to access the odds on Ladbrokes site. On average, we have to give the edge to William Hill though.

Winner: William Hill

Live Betting & Streaming

No comparison between Ladbrokes and William Hill would be complete without taking a closer look at the options for live betting and live streaming.

Both operators offer a wide array of options for in-play betting – trading blows on the well-loved sports. William Hill football is a particularly well-loved category for this operator. Both sportsbooks cover horse racing, e-sports, and other popular betting staples.

ladbrokes iconLadbrokes

Live streaming at Ladbrokes has plenty of top features you can enjoy as a member, with various sports available on a given day. The cash-out option is one of the most user-friendly on the market, and you can quickly see how to activate it while watching the action unfold. 

Unfortunately, the interface is quite confusing, which can make the process slightly frustrating. This is particularly apparent when you’re betting on multiple live games and would like to switch between them. 

william hill promo codeWilliam Hill

If you’re looking for a William Hill live stream, you won’t need to look very hard. The Hill offers live streaming on a significant percentage of the in-play betting options. You can also narrow down the in-play category by activating the ‘streaming events only’ function.

William Hill is best loved for its football live streaming. The range of leagues and competitions covered by this gambling behemoth is astounding. You’ll be hard-pressed to find a better option if football is your favourite sport to bet on. 

Tick IconThe Better Option

William Hill offers better streaming options than Ladbrokes, which leaves them at a slight advantage. Both are some of the best in the industry when it comes to live streaming and in-play betting, so either one would work well. However, William Hill as the edge here.

Winner: William Hill

Mobile Betting App

One thing that more people place more importance on now, is the quality of the betting apps. In our comparison Between Ladbrokes and William Hill, we discovered a surprising amount of similarities between mobile apps.

ladbrokes iconLadbrokes

To access the Ladbrokes login from the app, you click on the login tab in the menu. Nevertheless, it is still easy to find.

The Ladbrokes app, as with their desktop site, has a straightforward layout. There is a single page for sports, and one for racing. Scrolling through the page to find what you are looking for is easy enough – Ladbrokes horse racing, greyhound racing, and harness racing each have a category. Similarly, Ladbrokes has divided the sports page into multiple categories.

william hill promo codeWilliam Hill

The William Hill login, on the other hand, is the first thing you see when you open the application. When comparing to Ladbrokes, the William Hill app is a classical style application. Not unlike the desktop site, William Hill mobile could probably use a bit more organisation. 

If the categories were well divided, as in the case of Ladbrokes, the application would have been a clear winner. It’s easy to use, responsive and shares the style of the parent site. However, the app contains so many games, betting options and other segments that it comes across as quite cluttered.

This operator would do well to consider producing individual apps for the casino and sportsbook. The massive amount of content on a single application means that it can perform very slowly at times.

Once you get used to it, you are likely to enjoy this application – despite its faults.

Tick IconThe Better Option

Unfortunately, in this section of our comparison, we are unable to provide a clear-cut answer regarding which app is best. The Ladbrokes app is quite bland in all honesty.

On the other hand, Hill offers a stylish mobile app that’s much too cluttered. In the end, you’ll have to compare them for yourself and sign up with the one you like most.

Winner: Draw

Our  Final Verdict: Winner  William Hill

It has been no mean feat to reach a verdict after our comparison between Ladbrokes and William Hill. In many ways, both of these sportsbooks are very similar. 

Nevertheless, saying that we like both companies equally would not be much of a verdict. William Hill is an old brand, known and loved by many. Many people stick around merely for the sake of William Hill football. The more diverse gamblers stick around for the joys of the Hill casino.

The Ladbrokes betting market has a bit of a lead on the options at Hill. However, the difference is so slight as to be almost irrelevant. A few simple additions and strategic moves from Hill could bring them out on top.

The real defining aspect between these two companies is with which one you feel more comfortable. Overall, Will Hill is just ahead with some of the most crucial elements, just clutching a victory in a head-to-head battle. Despite that, whichever one of these two companies you choose, you’re going to be satisfied.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.